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What Singaporeans are willing to do for brand sponsorship 2017

This statistic shows the share of respondents in Singapore who would be willing to do the following things as part of a sponsorship, if a brand that they liked offered to sponsor them, as of December 2017. During the period surveyed, 60 percent of respondents indicated that they would be willing to have the sponsoring brand's logo and the words 'sponsored by' in the bottom corner of their profile photo on all of their social media accounts. In comparison, only six percent indicated that they were willing to get a permanent tattoo of the sponsoring brand's logo on their body.

Share of respondents who would be willing to do the following things as part of a brand sponsorship in Singapore as of December 2017

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Release date

March 2018



Survey time period

December 5 to December 12, 2017

Number of respondents

1,012 respondents

Special properties

representative of the online adult population

Method of interview

Online omnibus survey

Supplementary notes

The question asked in the survey was as follows: "Would you be willing to do any of the following things as part of this sponsorship if a brand you liked offered to sponsor you?"

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Statistics on "Penal system in Singapore"

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