This statistic shows the share of respondents in Malaysia who would be willing to do the following things as part of a sponsorship, if a brand that they liked offered to sponsor them, as of December 2017. During the period surveyed, 58 percent of respondents indicated that they would be willing to appear in a television advertisement endorsing that brand. In comparison, only ten percent responded positively to getting a permanent tattoo of the sponsoring brand's logo.
Share of respondents who would be willing to do the following things as part of a brand sponsorship in Malaysia as of December 2017
The question asked in the survey was as follows: "Would you be willing to do any of the following things as part of this sponsorship if a brand you liked offered to sponsor you?"
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YouGov. (March 15, 2018). Share of respondents who would be willing to do the following things as part of a brand sponsorship in Malaysia as of December 2017 [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/955774/malaysians-willingness-for-brand-sponsorship/
YouGov. "Share of respondents who would be willing to do the following things as part of a brand sponsorship in Malaysia as of December 2017." Chart. March 15, 2018. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/955774/malaysians-willingness-for-brand-sponsorship/
YouGov. (2018). Share of respondents who would be willing to do the following things as part of a brand sponsorship in Malaysia as of December 2017. Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/955774/malaysians-willingness-for-brand-sponsorship/
YouGov. "Share of Respondents Who Would Be Willing to Do The following Things as Part of a Brand Sponsorship in Malaysia as of December 2017." Statista, Statista Inc., 15 Mar 2018, https://www.statista.com/statistics/955774/malaysians-willingness-for-brand-sponsorship/
YouGov, Share of respondents who would be willing to do the following things as part of a brand sponsorship in Malaysia as of December 2017 Statista, https://www.statista.com/statistics/955774/malaysians-willingness-for-brand-sponsorship/ (last visited May 23, 2022)
