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What Malaysians are willing to do for brand sponsorship 2017

This statistic shows the share of respondents in Malaysia who would be willing to do the following things as part of a sponsorship, if a brand that they liked offered to sponsor them, as of December 2017. During the period surveyed, 58 percent of respondents indicated that they would be willing to appear in a television advertisement endorsing that brand. In comparison, only ten percent responded positively to getting a permanent tattoo of the sponsoring brand's logo.

Share of respondents who would be willing to do the following things as part of a brand sponsorship in Malaysia as of December 2017

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Source

Release date

March 2018

Region

Malaysia

Survey time period

December 5 to December 12, 2017

Number of respondents

942 respondents

Special properties

representative of the online adult population

Method of interview

Online omnibus survey

Supplementary notes

The question asked in the survey was as follows: "Would you be willing to do any of the following things as part of this sponsorship if a brand you liked offered to sponsor you?"

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