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Share of marketers personalizing by age in the U.S. 2017, by channel

Share of marketers using age data for content personalization in the United States as of September 2017, by channel

by A. Guttmann, last edited Feb 27, 2018
Share of marketers personalizing by age in the U.S. 2017, by channel This statistic shows the share of marketers using age data for content personalization in the United States as of September 2017, by channel. According to the findings, 66 percent of responding marketers personalized their e-mail content by age, compared to 38 percent who used consumer age data to personalize social media content.
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Share of marketers using age data for content personalization in the United States as of September 2017, by channel

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