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Share of marketers using age data for content personalization in the United States as of September 2017, by channel

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Share of marketers personalizing by age in the U.S. 2017, by channel This statistic shows the share of marketers using age data for content personalization in the United States as of September 2017, by channel. According to the findings, 66 percent of responding marketers personalized their e-mail content by age, compared to 38 percent who used consumer age data to personalize social media content.
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Description Source More information
This statistic shows the share of marketers using age data for content personalization in the United States as of September 2017, by channel. According to the findings, 66 percent of responding marketers personalized their e-mail content by age, compared to 38 percent who used consumer age data to personalize social media content.
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Release date
January 2018
Region
United States
Survey time period
September 2017
Number of respondents
300 respondents

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