Share of marketers personalizing by age in the U.S. 2017, by channel

This statistic shows the share of marketers using age data for content personalization in the United States as of September 2017, by channel. According to the findings, 66 percent of responding marketers personalized their e-mail content by age, compared to 38 percent who used consumer age data to personalize social media content.

Share of marketers using age data for content personalization in the United States as of September 2017, by channel

Share of respondents
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Sources

Release date

January 2018

Region

United States

Survey time period

September 2017

Number of respondents

300 respondents

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Statistics on "Marketing personalization"

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