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Most valuable media brands worldwide 2018
Most valuable media brands worldwide 2018
Most valuable media brands worldwide in 2018 (in billion U.S. dollars)
by Amy Watson,
last edited
Sep 6, 2018
This statistic illustrates the most valuable media brands worldwide in 2018. According to the source, ESPN was the most valuable media brand with an estimated value of 14.6 billion U.S. dollars in the measured period.
Most valuable media brands worldwide in 2018 (in billion U.S. dollars)
Loading statistic...
| Brand value in billion U.S. dollars | |
|---|---|
| ESPN | 14.6 |
| Fox | 11.7 |
| Brand value in billion U.S. dollars | |
|---|---|
| ESPN | 14.6 |
| Fox | 11.7 |
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by Amy Watson,
last edited
Sep 6, 2018
This statistic illustrates the most valuable media brands worldwide in 2018. According to the source, ESPN was the most valuable media brand with an estimated value of 14.6 billion U.S. dollars in the measured period.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2018
- Region
- Worldwide
- Survey time period
- May 2018
- Supplementary notes
- The source provided the following information about the methodology: "We started with a universe of more than 200 global brands. We required brands to have more than a token presence in the U.S., which eliminated some big brands like multinational telecom firm Vodafone and Chinese e-commerce giant Alibaba . Our first step in valuing the brands was to determine revenue and earnings before interest and taxes for each brand. We gathered these from company reports, Wall Street research and industry experts. A tip of the cap to Euromonitor, who provided retail sales figures for certain product brands. Forbes averaged earnings before interest and taxes (EBIT) over the past three years and subtracted from earnings a charge of 8% of the brand’s capital employed, figuring a generic brand should be able to earn at least 8% on this capital. Forbes applied the maximum corporate tax rate in the parent company’s home country to that net earnings figure. Next, we allocated a percentage of those earnings to the brand based on the role brands play in each industry. (Brands are crucial when it comes to beverages and luxury goods, but less so with airlines, when price and convenience are more important.) To this net brand earnings number, we applied the average price-to-earnings multiple over the past three years to arrive at the final brand value. For privately held outfits we applied an earnings multiple for a comparable public company. Brands are all in U.S. dollars and converted at April 25 exchange rates."
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2018
More information
- Region
- Worldwide
- Survey time period
- May 2018
- Supplementary notes
- The source provided the following information about the methodology: "We started with a universe of more than 200 global brands. We required brands to have more than a token presence in the U.S., which eliminated some big brands like multinational telecom firm Vodafone and Chinese e-commerce giant Alibaba . Our first step in valuing the brands was to determine revenue and earnings before interest and taxes for each brand. We gathered these from company reports, Wall Street research and industry experts. A tip of the cap to Euromonitor, who provided retail sales figures for certain product brands. Forbes averaged earnings before interest and taxes (EBIT) over the past three years and subtracted from earnings a charge of 8% of the brand’s capital employed, figuring a generic brand should be able to earn at least 8% on this capital. Forbes applied the maximum corporate tax rate in the parent company’s home country to that net earnings figure. Next, we allocated a percentage of those earnings to the brand based on the role brands play in each industry. (Brands are crucial when it comes to beverages and luxury goods, but less so with airlines, when price and convenience are more important.) To this net brand earnings number, we applied the average price-to-earnings multiple over the past three years to arrive at the final brand value. For privately held outfits we applied an earnings multiple for a comparable public company. Brands are all in U.S. dollars and converted at April 25 exchange rates."
Other statistics on the topic
Television Industry Worldwide
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Television industry worldwide
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Statistics on "Television industry worldwide"
- Industry overview
The most important statistics
- Global television industry revenue from 2010 to 2016 (in billion British pounds)Global television revenue 2010-2016
- TV and video revenue worldwide in 2015 and 2020 (in billion U.S. dollars)Global filmed entertainment revenue 2015-2020
- Traditional TV industry revenue worldwide from 2018 to 2022 (in billion U.S. dollars)Global traditional TV industry revenue 2018-2022
- Global pay TV revenue from 2010 to 2023 (in billion U.S. dollars)Global pay TV revenue 2010-2023
- Global online TV and movie revenue from 2010 to 2022 (in billion U.S. dollars)Online TV and movie revenue worldwide 2010-2022
- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
- TV public license fee revenue worldwide from 2018 to 2022 (in billion U.S. dollars)Public license fee revenue 2018-2022
- Number of TV households worldwide from 2010 to 2023 (in billions)Number of TV households worldwide 2010-2023
- Technology & reception
The most important statistics
- Number of TV households worldwide from 2010 to 2023, by platform (in millions)Number of TV households worldwide 2010-2023, by platform
- Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by technology (in millions)Pay TV subscriber additions worldwide 2018, by technology
- Digital TV penetration rate worldwide from 2010 to 2021Digital TV penetration worldwide 2010-2021
- Take-up of digital TV in selected countries worldwide in 2016Digital TV: take-up 2016, by country
- Number of TV households with IPTV reception worldwide from 2012 to 2016 (in millions)Number of IPTV households worldwide 2012-2016
- Change in the number of IPTV households worldwide from 2012 to 2016Growth of the number of IPTV households worldwide 2012-2016
- Number of pay IPTV subscribers worldwide from 2010 to 2020 (in millions)Number of pay IPTV subscribers worldwide 2010-2020
- Number of subscription video on demand (SVoD) households worldwide from 2018 to 2022 (in millions)Number of SVOD households worldwide 2018-2022
- Advertising
The most important statistics
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)Global television advertising revenue 2018-2022
- Global TV industry revenue in 2016, by source (in billion British pounds)Global TV industry revenue 2016, by source
- Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age groupNew brand discovery via online vs. TV ads worldwide in Q2 2017, by age
- TV advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global TV advertising expenditure 2010-2020
- Content
The most important statistics
- Share of time spent watching selected video content worldwide as of October 2017, by ageTime spent watching selected video content worldwide 2017, by age
- Average number of sports watched on TV and online worldwide as of 2nd quarter 2017, by regionNumber of sports watched on TV/online 2017, by region
- Olympic Winter Games global TV audience/viewership from 2010 to 2018 (in billions)*Global TV audience/viewership of Olympic Winter Games 2010-2018
- Olympic Summer Games total global TV audience in 2008 and 2016 (in billions)*Global TV audience Olympic Summer Games 2008-2016
- Number of TV viewers of formula One (F1) racing worldwide from 2008 to 2018 (in millions)Formula One (F1) racing global TV audience 2018
- Share of consumers who watch a movie or TV series from an illegal channel in selected countries worldwide in 2017Global reach of video piracy in selected countries worldwide 2017
- Most pirated TV channels worldwide in 2017, by traffic shareTop pirated TV channels worldwide 2017
- Preferred platform for pirated TV media worldwide in 2016 and 2017Preferred platform for pirated TV media worldwide in 2016 and 2017
- Use
The most important statistics
- Average daily TV viewing time per person in selected countries worldwide in 2016 (in minutes)*Daily TV viewing time per person in selected countries worldwide 2016
- Share of time spent watching selected video content worldwide as of October 2017, by ageTime spent watching selected video content worldwide 2017, by age
- Average daily time spent searching for TV content worldwide in 2016 and 2017, by platform (in minutes)Time spent searching for video content worldwide 2017, by platform
- Average daily time spent searching for and viewing TV content on selected platforms among Millennials worldwide as of October 2017 (in minutes)Millennials time spent viewing TV content on selected platforms worldwide 2017
- Share of internet users who watch TV worldwide as of 2nd quarter 2017, by deviceDevices used to watch TV worldwide 2017
- Share of internet users who watch TV on selected devices worldwide as of 2nd quarter 2017, by ageDevices used to watch TV worldwide 2017, by age
- Share of internet users who watch TV on selected devices worldwide as of 2nd quarter 2017, by regionDevices used to watch TV worldwide 2017, by region
- Public opinion on how TV viewing habits will change in the next five years worldwide as of October 2017Change in TV habits in the next 5 years worldwide 2017
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- Comcast Corporation's revenue Q1 2010 - Q2 2019
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- CBS Corporation's net income 2006-2018
- Revenue of Daily Mail and General Trust Plc (DMGT) H1 2017-H1 2018, by segment
- Comcast Corporation's EPS 2006-2018
- Ranking of media companies in the Nordic countries 2015, by revenue
- Time Warner's publishing revenue from 2008 to 2013
- CBS Corporation's revenue 2006-2018
- Leading digital media companies in Flanders 2017
- WarnerMedia global operating income 2018
- Leading media owners worldwide in 2016, by ad revenue
- WarnerMedia global revenue 2018, by operating segment
- CBS Corporation's local broadcasting revenue 2008-2018
- Directors in media companies in the U.S. 2017, by ethnicity
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Statistics on "Television industry worldwide"
- Global television industry revenue from 2010 to 2016 (in billion British pounds)
- TV and video revenue worldwide in 2015 and 2020 (in billion U.S. dollars)
- Traditional TV industry revenue worldwide from 2018 to 2022 (in billion U.S. dollars)
- Global pay TV revenue from 2010 to 2023 (in billion U.S. dollars)
- Global online TV and movie revenue from 2010 to 2022 (in billion U.S. dollars)
- Distribution of global TV industry revenue in 2015, by source and region
- TV public license fee revenue worldwide from 2018 to 2022 (in billion U.S. dollars)
- Number of TV households worldwide from 2010 to 2023 (in billions)
- Forecast of Video-on-Demand users by segment worldwide from 2017 to 2023 (in million)
- Number of TV households in Sub-Saharan Africa from 2010 to 2021 (in millions)
- Number of TV households in Europe from 2009 to 2017 (in million households)
- Leading media companies in 2017, based on revenue (in billion euros)*
- Most valuable media brands worldwide in 2018 (in billion U.S. dollars)
- Number of TV households worldwide from 2010 to 2023, by platform (in millions)
- Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by technology (in millions)
- Digital TV penetration rate worldwide from 2010 to 2021
- Take-up of digital TV in selected countries worldwide in 2016
- Number of TV households with IPTV reception worldwide from 2012 to 2016 (in millions)
- Change in the number of IPTV households worldwide from 2012 to 2016
- Number of pay IPTV subscribers worldwide from 2010 to 2020 (in millions)
- Number of subscription video on demand (SVoD) households worldwide from 2018 to 2022 (in millions)
- Subscription video on demand (SVoD) revenue worldwide from 2016 to 2022 (in billion U.S. dollars)
- Smart TV household penetration rate worldwide from 2013 to 2019
- Smart TV market share of overall TV market worldwide from 2015 to 2018
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- Global TV industry revenue in 2016, by source (in billion British pounds)
- Share of internet users who discover new brands via online and TV ads worldwide in 2nd quarter 2017, by age group
- TV advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Share of time spent watching selected video content worldwide as of October 2017, by age
- Average number of sports watched on TV and online worldwide as of 2nd quarter 2017, by region
- Olympic Winter Games global TV audience/viewership from 2010 to 2018 (in billions)*
- Olympic Summer Games total global TV audience in 2008 and 2016 (in billions)*
- Number of TV viewers of formula One (F1) racing worldwide from 2008 to 2018 (in millions)
- Share of consumers who watch a movie or TV series from an illegal channel in selected countries worldwide in 2017
- Most pirated TV channels worldwide in 2017, by traffic share
- Preferred platform for pirated TV media worldwide in 2016 and 2017
- Average daily TV viewing time per person in selected countries worldwide in 2016 (in minutes)*
- Average daily time spent searching for TV content worldwide in 2016 and 2017, by platform (in minutes)
- Average daily time spent searching for and viewing TV content on selected platforms among Millennials worldwide as of October 2017 (in minutes)
- Share of internet users who watch TV worldwide as of 2nd quarter 2017, by device
- Share of internet users who watch TV on selected devices worldwide as of 2nd quarter 2017, by age
- Share of internet users who watch TV on selected devices worldwide as of 2nd quarter 2017, by region
- Public opinion on how TV viewing habits will change in the next five years worldwide as of October 2017
- Most common second screen activities while watching TV among Millennials worldwide as of 3rd quarter 2017
- Most important reasons for spending money on scheduled linear TV worldwide as of October 2017
- Most valuable media brands in the United Kingdom (UK) in 2015 (in million U.S. dollars)
- Revenue generated by Comcast Corporation from 1st quarter 2010 to 2nd quarter 2019 (in billion U.S. dollars)
- Cablevision's net income from 2009 to 2015 (in million U.S. dollars)
- Cablevision's revenue from 2009 to 2015 (in billion U.S. dollars)
- CBS Corporation's net income from 2006 to 2018 (in billion U.S. dollars)
- Revenue of Daily Mail and General Trust Plc (DMGT) in 1st half 2017 and 1st half 2018, by segment (in million GBP)
- Comcast Corporation's earnings per share from 2006 to 2018 (in U.S. dollars)
- Ranking of media companies in the Nordic countries in 2015, by revenue (in million EUR)
- Time Warner's publishing revenue from 2008 to 2013 (in billion U.S. dollars)
- CBS Corporation's revenue from 2006 to 2018 (in billion U.S. dollars)
- Market share of digital media companies in Flanders (Belgium) in 2017, based on website traffic
- WarnerMedia's (formerly Time Warner) global operating income in 2018 (in billion U.S. dollars)
- Leading media owners worldwide in 2016, ranked by advertising revenue (in million U.S. dollars)
- WarnerMedia's (formerly Time Warner) global revenue in 2018, by operating segment (in billion U.S. dollars)
- CBS Corporation's local broadcasting revenue from 2008 to 2018 (in million U.S. dollars)
- Share of board members in media companies in the United States in 2017, by ethnicity
- Operating revenue generated by the Tribune Media Company from 2013 to 2018 (in billion U.S. dollars)
- CBS Corporation's earnings per share from 2006 to 2018 (in U.S. dollars)
- Number of employees of Time Inc. worldwide in 2016, by location
- Scripps Networks Interactive operating expenses worldwide from 2014 to 2017 (in million U.S. dollars)
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