Sweden: daily newspaper subscribers by age 2021

In 2020, those aged between 65 and 85 years old were most likely to subscribe to a daily newspaper, with 75 percent reporting doing so, compared to 58 percent of adults aged 45 to 64 years old. Meanwhile, 25 to 44-year-olds were the least likely to have a daily newspaper subscription, in line with trends over the past few years.

Share of daily newspaper subscribers in Sweden from 2009 to 2021, by age group

Characteristic	9-14	15-24	25-44	45-64	65-79***
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Release date

May 2022

More information

Region

Sweden

Survey time period

2009 to 2021

Number of respondents

6,006*

Age group

9-85 years

Method of interview

Telephone interviews and online survey

Supplementary notes

*Refers to 2021. The number of respondents may differ to previous years.
**Includes digital newspapers.
***The age group given for 2020 and 2021 was 65 to 85 years.
Figures for years 2009 to 2020 were provided in earlier reports.

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