A study released in early 2024 revealed that 84 percent of U.S. consumers aged 12 years or above are aware of podcasting, up by more than 30 percent from a decade ago. Podcasts have been growing in popularity for several years and have become widespread in use for educational purposes, storytelling, interviews, building brand awareness, and more.
Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Poder360. (April 13, 2024). Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Poder360. "Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024." Chart. April 13, 2024. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Poder360. (2024). Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Poder360. "Percentage of Consumers Who Are Aware of Podcasting in The United States from 2006 to 2024." Statista, Statista Inc., 13 Apr 2024, https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Poder360, Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024 Statista, https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/ (last visited November 09, 2024)
Percentage of consumers who are aware of podcasting in the United States from 2006 to 2024 [Graph], Poder360, April 13, 2024. [Online]. Available: https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
