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Number of pay TV households in the United States from 2015 to 2020 (in millions)

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Number of pay TV households in the U.S. 2015-2020 The timeline presents the number of pay TV households in the United States in 2015 and 2016, as well as a forecast until 2020. In 2016, there were 99.4 million pay TV households in the U.S. and the source projected that the figure would fall to 95 million in 2020. At the end of 2016, Comcast was the largest pay TV provider as it had over 22.5 million subscribers. Its closest competitor was DirecTV, which had over 21 million users. Despite the slow decline of pay TV households in recent years, the revenue in the North American industry has risen from 70.59 billion U.S. dollars in 2010 to 108.58 billion U.S. dollars in 2015. However, this revenue is also expected to fall to less than 95 billion U.S. dollars by 2022.
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Number of households in millions
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Number of households in millions
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Description Source More information
The timeline presents the number of pay TV households in the United States in 2015 and 2016, as well as a forecast until 2020. In 2016, there were 99.4 million pay TV households in the U.S. and the source projected that the figure would fall to 95 million in 2020. At the end of 2016, Comcast was the largest pay TV provider as it had over 22.5 million subscribers. Its closest competitor was DirecTV, which had over 21 million users. Despite the slow decline of pay TV households in recent years, the revenue in the North American industry has risen from 70.59 billion U.S. dollars in 2010 to 108.58 billion U.S. dollars in 2015. However, this revenue is also expected to fall to less than 95 billion U.S. dollars by 2022.
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Release date
January 2017
Region
United States
Survey time period
2015 and 2016
Supplementary notes
* Forecast.
The source defines pay TV households as those with a subscription to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, etc.)

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