Forecast data from February 2022 show that the number of pay TV households in the United States will stand at around 68.5 million by the end of the year. This figure will likely drop further over the next few years and amount to less than 60 million in the year 2026. Pay TV providers have struggled to hang on to their customers as online streaming services have begun to take over, even threatening major players like Comcast. In fact, Comcast has itself ventured into the world of video streaming to offset pay TV subscriber losses, along with several other competitors like AT&T who have also launched their own services.
Number of pay TV households in the United States from 2013 to 2026
(in millions)
forecast data from September 2021 and February 2022
Supplementary notes
* Forecast. The source defines pay TV households as those with a subscription to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, Sling TV). Some figures were taken from previous publications.
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eMarketer. (March 15, 2022). Number of pay TV households in the United States from 2013 to 2026 (in millions) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/251268/number-of-pay-tv-households-in-the-us/
eMarketer. "Number of pay TV households in the United States from 2013 to 2026 (in millions)." Chart. March 15, 2022. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/251268/number-of-pay-tv-households-in-the-us/
eMarketer. (2022). Number of pay TV households in the United States from 2013 to 2026 (in millions). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/251268/number-of-pay-tv-households-in-the-us/
eMarketer. "Number of Pay Tv Households in The United States from 2013 to 2026 (in Millions)." Statista, Statista Inc., 15 Mar 2022, https://www.statista.com/statistics/251268/number-of-pay-tv-households-in-the-us/
eMarketer, Number of pay TV households in the United States from 2013 to 2026 (in millions) Statista, https://www.statista.com/statistics/251268/number-of-pay-tv-households-in-the-us/ (last visited May 18, 2022)