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Number of pay TV households in the U.S. 2013-2024

As of September 2020, the number of pay TV households in the United States stood at 77.6 million, and forecasts show that this figure will likely drop further over the next few years and amount to less than 70 million in the year 2024. Pay TV providers have struggled to hang on to their customers as online streaming services have begun to take over, even threatening major players like Comcast. In fact, Comcast has itself ventured into the world of video streaming to offset pay TV subscriber losses, along with several other competitors like AT&T who have also launched their own services.

Number of pay TV households in the United States from 2013 to 2024

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Release date

October 2020


United States

Survey time period

2013 to September 2020

Supplementary notes

* Forecast.
The source defines pay TV households as those with a subscription to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, Sling TV).

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Statistics on "Pay TV in the U.S."

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