The timeline presents the number of pay TV households in the United States in 2015 and 2016, as well as a forecast until 2020. In 2016, there were 99.4 million pay TV households in the U.S. and the source projected that the figure would fall to 95 million in 2020. At the end of 2016, Comcast was the largest pay TV provider as it had over 22.5 million subscribers. Its closest competitor was DirecTV, which had over 21 million users. Despite the slow decline of pay TV households in recent years, the revenue in the North American industry has risen from 70.59 billion U.S. dollars in 2010 to 108.58 billion U.S. dollars in 2015. However, this revenue is also expected to fall to less than 95 billion U.S. dollars by 2022.
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Number of pay TV households in the U.S. 2015-2020
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Number of pay TV households in the United States from 2015 to 2020 (in millions)
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The timeline presents the number of pay TV households in the United States in 2015 and 2016, as well as a forecast until 2020. In 2016, there were 99.4 million pay TV households in the U.S. and the source projected that the figure would fall to 95 million in 2020. At the end of 2016, Comcast was the largest pay TV provider as it had over 22.5 million subscribers. Its closest competitor was DirecTV, which had over 21 million users. Despite the slow decline of pay TV households in recent years, the revenue in the North American industry has risen from 70.59 billion U.S. dollars in 2010 to 108.58 billion U.S. dollars in 2015. However, this revenue is also expected to fall to less than 95 billion U.S. dollars by 2022.
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The timeline presents the number of pay TV households in the United States in 2015 and 2016, as well as a forecast until 2020. In 2016, there were 99.4 million pay TV households in the U.S. and the source projected that the figure would fall to 95 million in 2020. At the end of 2016, Comcast was the largest pay TV provider as it had over 22.5 million subscribers. Its closest competitor was DirecTV, which had over 21 million users. Despite the slow decline of pay TV households in recent years, the revenue in the North American industry has risen from 70.59 billion U.S. dollars in 2010 to 108.58 billion U.S. dollars in 2015. However, this revenue is also expected to fall to less than 95 billion U.S. dollars by 2022.
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- Show publisher information
- Release date
- January 2017
- Region
- United States
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
The source defines pay TV households as those with a subscription to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, etc.)
More information
- Region
- United States
- Survey time period
- 2015 and 2016
- Supplementary notes
-
* Forecast.
The source defines pay TV households as those with a subscription to traditional pay TV services; excludes IPTV and pure-play online video services (e.g. Hulu, Netflix, YouTube, etc.)
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Pay TV in the U.S.
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Statistics on "Pay TV in the U.S."
- Global market overview
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- TV advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Global TV advertising expenditure 2015-2017
- Number of pay TV subscribers worldwide in 2010, 2016 and 2022, by region (in millions)Number of pay TV subscribers worldwide 2010-2022, by region
- Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by region (in millions)Pay TV subscriber additions worldwide 2018, by region
- Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by technology (in millions)Pay TV subscriber additions worldwide 2018, by technology
- Pay TV penetration rate in select countries worldwide in 1st quarter 2018Pay TV penetration rate 2018, by country
- Pay TV revenue worldwide from 2010 to 2023, by region (in billion U.S. dollars)Global pay TV revenue 2010-2023, by region
- U.S. market overview
The most important statistics
- Estimated revenue of U.S. providers of cable and other subscription programming from 2005 to 2017 (in billion U.S. dollars)Revenue of U.S. cable and pay TV providers 2005-2017
- Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2017, by source (in million U.S. dollars)U.S. cable and pay TV providers revenue 2010-2017, by source
- Estimated expenses of U.S. providers of cable and other subscription programming from 2007 to 2017 (in billion U.S. dollars)Expenses of U.S. cable and pay TV providers 2007-2017
- Number of pay TV households in the United States from 2015 to 2020 (in millions)Number of pay TV households in the U.S. 2015-2020
- Change in the number of pay TV households in the United States from 2015 to 2020Growth of the number of pay TV households in the U.S. 2015-2020
- Number of pay TV households in the United States from 2014 to 2019, by type (in millions)Number of pay TV households in the U.S. 2014-2019, by type
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018Number and share of cord-cutters/nevers in the U.S. 2014-2018
- Market leaders
The most important statistics
- Pay TV providers ranked by the number of subscribers in the United States as of September 2018 (in millions)Pay TV providers with largest number of subscribers in the U.S. 2018
- Comcast Corporation's revenue from 2006 to 2018 (in billion U.S. dollars)Comcast Corporation's revenue 2006-2018
- Comcast Corporation's net income from 2006 to 2018 (in billion U.S. dollars)Comcast Corporation's net income 2006-2018
- Number of Comcast's video customers* from 2006 to 2018 (in millions)Number of Comcast's video customers 2006-2018
- Comcast's pay TV market share in the United States from 2008 to 2024Comcast's pay TV market share 2008-2024
- Dish Network's revenue from 2006 to 2018 (in billion U.S. dollars)Dish Network's revenue 2006-2018
- Dish Network's net income from 2006 to 2018 (in million U.S. dollars)Dish Network's net income 2006-2018
- Number of Dish Network's subscribers from 2011 to 2018 (in 1,000s)Number of Dish Network's subscribers 2011-2018
- Audiences
The most important statistics
- Preference between traditional pay-TV and subscription streaming video among broadband users in the United States as of July 2017, by ageTraditional pay-TV vs. subscription streaming video in the U.S. by age 2017
- Share of pay-TV subscribers with a DVR in the United States in 2011 and 2017 Share of pay-TV subscribers with a DVR in the U.S. 2017
- Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?Interest in tailored pay-TV packages in North America 2017
- Most desirable TV channels for an à la carte pay-TV package in North America as of 4th quarter 2018Most popular channels for a customized TV package in North America 2018
- Share of households streaming an SVOD service daily in the United States as of July 2018, by user age groupShare of households streaming SVOD daily in the U.S. 2018, by user age group
- Share of corded pay TV subscribers who also use streaming services in the United States as of July 2018Corded pay TV subscribers using streaming services in the U.S. 2018
- Cord-cutting
The most important statistics
- Share of cord-cutters among the population in the United States from 2017 to 2022Cord-cutting penetration in the U.S. 2018
- Share of cord nevers in the United States in 2018, by age of head of householdShare of cord nevers U.S. 2018, by age
- Share of subscribers to selected streaming services that are cordless in the United States in 2018Cordless subscribers to streaming services in the U.S. 2018
- Plans to change cable/satellite providers in North America as of 4th quarter 2017Plans to change cable/satellite providers in North America Q4 2017
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)Number of cord-cutting households in the U.S. 2018
- Number of broadband only TV households in the United States from 2nd quarter 2014 to 2nd quarter 2017Number of broadband only TV households in the United States 2017
- Most common reasons for users in the United States to terminate their cable subscriptions as of August 2018Reasons for termination of cable subscription in the U.S. 2018
- Share of consumers who use a corded pay TV service and intend to keep it in the United States as of July 2018, by age groupCorded pay TV users keeping their subscriptions in the U.S. 2018, by age group
- Video on demand
The most important statistics
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
- Share of households streaming an SVOD service daily in the United States as of July 2018, by user age groupShare of households streaming SVOD daily in the U.S. 2018, by user age group
- Number of primary and secondary subscription video on demand (SVoD) subscribers in the United States in 2021 (in millions)Number of primary & secondary SVoD subscribers in the U.S. 2021
- Consumer spending on digital home entertainment in the United States from 2012 to 2018, by type (in billion U.S. dollars)U.S. consumer spending on digital home entertainment 2012-2018, by type
- Market share of transactional video-on-demand (TVoD) services in the United States as of 4th quarter 2017TVoD services market share in the U.S. 2017
- Share of Netflix subscribers among VoD users in the United States in 2018, by age groupNetflix subscribers among VoD users in the U.S. 2018, by age
- Share of Amazon Prime Video subscribers among VoD users in the United States in 2018, by age groupAmazon Prime Video subscribers among VoD users in the U.S. 2018, by age
- Share of HBO Go subscribers among VoD users in the United States in 2018, by age groupHBO Go subscribers among VoD users in the U.S. 2018, by age
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Statistics
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- Number of pay TV subscribers in North America 2010-2022
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- Spain: number of Telefonica pay TV subscribers 2010-2015
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- Number of pay TV susbcribers in Nigeria 2015-2021
Studies
- Pay TV worldwide
- Pay TV in the U.S.
- Pay TV in Latin America
- Pay TV in Mexico
- Pay TV in Chile
- Pay TV in Brazil
- Pay TV in the United Kingdom (UK)
- Pay TV in Europe
- HBO
- Cord-cutting in the U.S.
- Television industry in the United Kingdom (UK)
- Television industry in Italy
- Television market in Denmark
- Television industry in Belgium
- Vivendi
Statistics on the topic
Free statistics
- Revenue generated by providers of cable and other subscription programming in the United States from 2010 to 2017, by source (in million U.S. dollars)
- Estimated expenses of U.S. providers of cable and other subscription programming from 2007 to 2017 (in billion U.S. dollars)
- Dish Network's net income from 2006 to 2018 (in million U.S. dollars)
- Share of pay-TV subscribers with a DVR in the United States in 2011 and 2017
- Plans to change cable/satellite providers in North America as of 4th quarter 2017
- Number of households not paying for traditional TV services in the United States from 2017 to 2022 (in millions)
- Change in the number of pay TV subscribers in Latin America from 1st quarter 2016 to 1st quarter 2017
- Share of pay TV households-only households in the United States from 1st quarter 2017 to 3rd quarter 2018
Premium Statistics
- Global television subscription revenue from 2012 to 2021 (in billion U.S. dollars)
- TV advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Number of pay TV subscribers worldwide in 2010, 2016 and 2022, by region (in millions)
- Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by region (in millions)
- Pay TV subscriber additions worldwide from 1st quarter 2016 to 3rd quarter 2018, by technology (in millions)
- Pay TV penetration rate in select countries worldwide in 1st quarter 2018
- Pay TV revenue worldwide from 2010 to 2023, by region (in billion U.S. dollars)
- Estimated revenue of U.S. providers of cable and other subscription programming from 2005 to 2017 (in billion U.S. dollars)
- Number of pay TV households in the United States from 2015 to 2020 (in millions)
- Change in the number of pay TV households in the United States from 2015 to 2020
- Number of pay TV households in the United States from 2014 to 2019, by type (in millions)
- Number and share of TV households without a traditional TV subscription in the United States from 2014 to 2018
- Pay TV providers ranked by the number of subscribers in the United States as of September 2018 (in millions)
- Comcast Corporation's revenue from 2006 to 2018 (in billion U.S. dollars)
- Comcast Corporation's net income from 2006 to 2018 (in billion U.S. dollars)
- Number of Comcast's video customers* from 2006 to 2018 (in millions)
- Comcast's pay TV market share in the United States from 2008 to 2024
- Dish Network's revenue from 2006 to 2018 (in billion U.S. dollars)
- Number of Dish Network's subscribers from 2011 to 2018 (in 1,000s)
- Dish Network's pay TV market share in the United States from 2008 to 2024
- AT&T's video entertainment revenue from 2013 to 2017 (in billion U.S. dollars)
- Number of AT&T video connections from 2013 to 2017, by type (in millions)
- DirecTV's pay TV market share in the United States from 2008 to 2023
- Number of HBO subscribers in the United States from 2009 to 2017 (in millions)
- Preference between traditional pay-TV and subscription streaming video among broadband users in the United States as of July 2017, by age
- Would you prefer the ability to make your own pay TV package by selecting only the channels you want to watch?
- Most desirable TV channels for an à la carte pay-TV package in North America as of 4th quarter 2018
- Share of households streaming an SVOD service daily in the United States as of July 2018, by user age group
- Share of corded pay TV subscribers who also use streaming services in the United States as of July 2018
- Share of cord-cutters among the population in the United States from 2017 to 2022
- Share of cord nevers in the United States in 2018, by age of head of household
- Share of subscribers to selected streaming services that are cordless in the United States in 2018
- Number of broadband only TV households in the United States from 2nd quarter 2014 to 2nd quarter 2017
- Most common reasons for users in the United States to terminate their cable subscriptions as of August 2018
- Share of consumers who use a corded pay TV service and intend to keep it in the United States as of July 2018, by age group
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)
- Number of primary and secondary subscription video on demand (SVoD) subscribers in the United States in 2021 (in millions)
- Consumer spending on digital home entertainment in the United States from 2012 to 2018, by type (in billion U.S. dollars)
- Market share of transactional video-on-demand (TVoD) services in the United States as of 4th quarter 2017
- Share of Netflix subscribers among VoD users in the United States in 2018, by age group
- Share of Amazon Prime Video subscribers among VoD users in the United States in 2018, by age group
- Share of HBO Go subscribers among VoD users in the United States in 2018, by age group
- Share of Hulu subscribers among VoD users in the United States in 2018, by age group
- Number of pay TV households in Russia from 2011 to 2016 (in millions)
- Change in the number of non-pay TV households in the United States from 2014 to 2019
- Number of pay TV subscribers in North America from 2010 to 2022, by country (in millions)
- Change in the number of non-pay TV households in the United States from 2014 to 2019, by type (in millions)
- Change in the number of pay TV households in the United States from 2014 to 2019, by type
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- Pay TV penetration rate in Chile from 2010 to 2018 (as a share of total population)
- Number of SVoD subscribers in Sub-Saharan Africa in 2017 and 2023, by provider (in 1000s)
- Chile: What type of pay TV have you got at home?
- Number of Telefonica pay TV subscribers in Spain from 2010 to 2015 (in 1,000)
- Pay TV household penetration rate in selected countries in the Asia Pacific region in 2014 and 2015
- Value of delivered premium TV boxes in Australia from 2013 to 2017, with forecasts until 2022 (in billion Australian dollars)
- Number of TV households in the Middle East and North Africa in 2017, by country (in million)
- Number of households with TV reception via DVB-T in Germany in 2018, by federal state (in 1,000)
- Share of households with a flat screen television set in Spain from 2005 to 2016
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