Number of pay TV households in the U.S. 2013-2026

Forecast data from February 2022 show that the number of pay TV households in the United States will stand at around 68.5 million by the end of the year. This figure will likely drop further over the next few years and amount to less than 60 million in the year 2026. Pay TV providers have struggled to hang on to their customers as online streaming services have begun to take over, even threatening major players like Comcast. In fact, Comcast has itself ventured into the world of video streaming to offset pay TV subscriber losses, along with several other competitors like AT&T who have also launched their own services.