Monthly spending share in rural areas Vietnam 2018, by category

In a survey conducted in 2018, rural consumers spent the most on fresh food and fast moving consumer goods at 26.9 percent and 26.1 percent on investments and farming. In urban areas, consumers also spent 27.1 percent on fresh good and fast moving consumer goods, but also 11.9 percent on education.

Share of monthly spending among consumers in rural areas in Vietnam in 2018, by category

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Sources

Release date

February 2020

Region

Vietnam

Survey time period

2018

Supplementary notes

Figures are based on the Kantar Urban Household Panel and Expenditure Survey 2018.

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Statistics on "FMCG retail in Vietnam"

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