U.S. consumers aversion from buying cosmetic brands tested on animals 2017

This statistic shows the likelihood of consumers in the United States to stop purchasing from their favorite cosmetics/makeup brand if it were reported that the brand test their products on animals, as of April 2017. During the survey, 32 percent of consumers reported that they would very likely stop purchasing from their favorite brand if they tested on animals.

Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017

Share of respondents
Very likely32%
Somewhat likely22%
Somewhat unlikely22%
Very unlikely24%
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Release date

April 2017


United States

Survey time period

April 26, 2017

Number of respondents

1,106 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Please imagine that your favorite makeup/cosmetics brand was reported to test it's products on animals. How likely or unlikely would you be to stop purchasing that brand?"

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Statistics on "Cosmetics consumer behavior in the U.S."

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