Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017

U.S. consumers aversion from buying cosmetic brands tested on animals 2017 This statistic shows the likelihood of consumers in the United States to stop purchasing from their favorite cosmetics/makeup brand if it were reported that the brand test their products on animals, as of April 2017. During the survey, 32 percent of consumers reported that they would very likely stop purchasing from their favorite brand if they tested on animals.
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Share of respondents
Very likely32%
Somewhat likely22%
Somewhat unlikely22%
Very unlikely24%
Share of respondents
Very likely32%
Somewhat likely22%
Somewhat unlikely22%
Very unlikely24%
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Description Source More information
This statistic shows the likelihood of consumers in the United States to stop purchasing from their favorite cosmetics/makeup brand if it were reported that the brand test their products on animals, as of April 2017. During the survey, 32 percent of consumers reported that they would very likely stop purchasing from their favorite brand if they tested on animals.
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Release date
April 2017
Region
United States
Survey time period
April 26, 2017
Number of respondents
1,106 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Please imagine that your favorite makeup/cosmetics brand was reported to test it's products on animals. How likely or unlikely would you be to stop purchasing that brand?"

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