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Leading beauty brands in the United States on social media in 2017, based on share of voice

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Leading U.S. beauty brands on social media 2017, by share of voice The graph shows leading U.S. beauty brands on social media in 2017, based on share of voice on social platforms. As of the measured period, Kylie Cosmetics had the highest user engagement with 22 percent share of voice. Ranked third was MAC Cosmetics which accounted for ten percent of cross-platform actions.
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Share on Social Media
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Description Source More information
The graph shows leading U.S. beauty brands on social media in 2017, based on share of voice on social platforms. As of the measured period, Kylie Cosmetics had the highest user engagement with 22 percent share of voice. Ranked third was MAC Cosmetics which accounted for ten percent of cross-platform actions.
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Release date
March 2018
Region
United States
Survey time period
2017
Special properties
total cross-platform actions on Facebook, Twitter and Instagram

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