As of September 2019, packaged foods had a share of 28.4 percent, followed by diary products with a share of 23.9 percent of FMCG spending among rural consumers. In that year, urban consumers spend 29.7 percent on dairy products and 22 percent on beverages.
Share of FMCG expenditure in rural areas in Vietnam in 2019
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Kantar. (February 13, 2020). Share of FMCG expenditure in rural areas in Vietnam in 2019 [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/992579/vietnam-fmcg-value-share-rural-areas/
Kantar. "Share of FMCG expenditure in rural areas in Vietnam in 2019." Chart. February 13, 2020. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/992579/vietnam-fmcg-value-share-rural-areas/
Kantar. (2020). Share of FMCG expenditure in rural areas in Vietnam in 2019. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/992579/vietnam-fmcg-value-share-rural-areas/
Kantar. "Share of Fmcg Expenditure in Rural Areas in Vietnam in 2019." Statista, Statista Inc., 13 Feb 2020, https://www.statista.com/statistics/992579/vietnam-fmcg-value-share-rural-areas/
Kantar, Share of FMCG expenditure in rural areas in Vietnam in 2019 Statista, https://www.statista.com/statistics/992579/vietnam-fmcg-value-share-rural-areas/ (last visited August 18, 2022)
