Share of FMCG spending in rural areas Vietnam 2019

As of September 2019, packaged foods had a share of 28.4 percent, followed by diary products with a share of 23.9 percent of FMCG spending among rural consumers. In that year, urban consumers spend 29.7 percent on dairy products and 22 percent on beverages.

Share of FMCG expenditure in rural areas in Vietnam in 2019

Share of spending
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Sources

Release date

February 2020

Region

Vietnam

Survey time period

2019

Special properties

12 months ending September 2019l

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Statistics on "FMCG retail in Vietnam"

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