As of September 2019, urban consumers spend 29.7 percent on dairy products and 22 percent on beverages. In that year, packaged foods had a share of 28.4 percent, followed by diary products with a share of 23.9 percent of FMCG spending among rural consumers.
Share of FMCG expenditure in urban areas in Vietnam in 2019
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Kantar. (February 13, 2020). Share of FMCG expenditure in urban areas in Vietnam in 2019 [Graph]. In Statista. Retrieved June 04, 2020, from https://www.statista.com/statistics/992582/vietnam-fmcg-value-share-urban-areas/
Kantar. "Share of FMCG expenditure in urban areas in Vietnam in 2019." Chart. February 13, 2020. Statista. Accessed June 04, 2020. https://www.statista.com/statistics/992582/vietnam-fmcg-value-share-urban-areas/
Kantar. (2020). Share of FMCG expenditure in urban areas in Vietnam in 2019. Statista. Statista Inc.. Accessed: June 04, 2020. https://www.statista.com/statistics/992582/vietnam-fmcg-value-share-urban-areas/
Kantar. "Share of Fmcg Expenditure in Urban Areas in Vietnam in 2019." Statista, Statista Inc., 13 Feb 2020, https://www.statista.com/statistics/992582/vietnam-fmcg-value-share-urban-areas/
Kantar, Share of FMCG expenditure in urban areas in Vietnam in 2019 Statista, https://www.statista.com/statistics/992582/vietnam-fmcg-value-share-urban-areas/ (last visited June 04, 2020)
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