Leading VOD services in Poland 2020, by number of users

Netflix was the leading video on demand service in Poland in August 2020, with nearly 5.1 million website users and 4.6 million mobile app users. Next in the ranking was wp.pl - serwisy VOD, with 2.86 million websites users.

Netflix – the undisputed leader?

Netflix is the clear VOD leader in Poland, having recently outpaced other services. Its monthly subscription fee is also the most expensive, showing that users are willing to pay higher prices for the platform’s quality. Netflix streaming revenues in Poland are climbing, estimated to reach over 74 million U.S. dollars in 2020.

What does the future hold for video on demand?

The VOD market is flourishing in Poland. Viewers appreciate the comfort and quality of available titles, as well as the lack of advertising on most VOD platforms. Users are mostly young adults who are passionate about movies and series and often binge-watch them. A large part of VOD includes video streaming – an industry that is also rapidly growing in Poland, as demonstrated by the triumph of streaming over torrenting.