Netflix was the leading video on demand service in Poland in January 2020, with 4.79 million website users and 2.46 million mobile app users. Next in the ranking was VOD.pl, with 3.63 million websites users. Netflix and Chili.com were the only non-Polish platforms among the leading ten.
Netflix – the undisputed leader?
Netflix is the clear VOD leader in Poland, having recently outpaced other services. Its monthly subscription fee is also the most expensive, showing that users are willing to pay higher prices for the platform’s quality. Netflix streaming revenues in Poland are climbing, estimated to reach over 74 million U.S. dollars in 2020.
What does the future hold for video on demand?
The VOD market is flourishing in Poland. Viewers appreciate the comfort and quality of available titles, as well as the lack of advertising on most VOD platforms. Users are mostly young adults who are passionate about movies and series and often binge-watch them. A large part of VOD includes video streaming – an industry that is also rapidly growing in Poland, as demonstrated by the triumph of streaming over torrenting.
Leading video on demand services by number of website and mobile app users in Poland in January 2020
(in 1,000s)
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WirtualneMedia. (February 14, 2020). Leading video on demand services by number of website and mobile app users in Poland in January 2020 (in 1,000s) [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/998978/poland-leading-vod-platforms/
WirtualneMedia. "Leading video on demand services by number of website and mobile app users in Poland in January 2020 (in 1,000s)." Chart. February 14, 2020. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/998978/poland-leading-vod-platforms/
WirtualneMedia. (2020). Leading video on demand services by number of website and mobile app users in Poland in January 2020 (in 1,000s). Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/998978/poland-leading-vod-platforms/
WirtualneMedia. "Leading Video on Demand Services by Number of Website and Mobile App Users in Poland in January 2020 (in 1,000s)." Statista, Statista Inc., 14 Feb 2020, https://www.statista.com/statistics/998978/poland-leading-vod-platforms/
WirtualneMedia, Leading video on demand services by number of website and mobile app users in Poland in January 2020 (in 1,000s) Statista, https://www.statista.com/statistics/998978/poland-leading-vod-platforms/ (last visited March 31, 2020)
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