E-commerce in Sweden

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Statista Dossier about e-commerce in Sweden

This dossier presents the e-commerce market in Sweden. It provides information on the market's key figures like annual online retail turnover, sales growth, largest foreign markets etc. The dossier also gives an overview on constantly growing m-commerce market and the usage of mobile devices while online shopping. The second part of the dossier has a more customer related focus and compiles different surveys on online shopper behaviour, delivery and digital payment preferences, as well as webshops rankings.

Table of contents

  • 1. Market overview
    • E-commerce turnover in Sweden 2004-2019

    • E-commerce turnover in Sweden 2016-2018, by product category

    • B2C e-commerce sales growth in Sweden 2016-2018, by branch

    • Leading foreign markets for Swedish online shoppers 2018

    • Marketing tools used by e-commerce companies in Sweden 2018

    • Sweden: e-commerce share in enterprises' turnover 2009-2018

  • 2. Mobile e-commerce
    • Usage of smartphones and tablets for shopping online in Sweden 2012-2018

    • Share of online shoppers using a mobile device in Sweden 2018, by age group

    • Share of smartphone and tablet users who shopped via apps in Sweden 2015-2018

    • Reasons for shopping online via smartphone in Sweden 2017

    • Purchasing food online in Sweden 2018, by device

    • Leading iPhone shopping apps in Sweden 2019, by downloads

  • 3. Online shopper behaviour
    • Most purchased products online in Sweden 2018

    • Popular products purchased in foreign webshops by Swedish consumers 2019

    • Finding foreign online retailers in Sweden 2018-2019

    • Reasons why consumers purchased from foreign online shops in Sweden 2018

    • Share of online purchases made in Swedish versus foreign webshops in Sweden 2019

    • Most purchased products by females online in Sweden 2018

    • Most purchased products by males online in Sweden 2018, by category

    • Reasons for consumers stayed loyal to webshops in Sweden 2018

    • Share of returns after shopping from a foreign webshop in Sweden 2019, by country

    • E-commerce sources with most relevant communication in Sweden 2018

  • 4. Payment and delivery methods
    • Usage of digital payment services in Sweden 2014-2018

    • Leading payment methods for online shopping in Sweden 2018

    • Preferred payment methods on mobile devices in Sweden 2018

    • Weekly usage of mobile payment apps in Sweden 2013-2017

    • Average monthly number of Swish transactions per customer in Sweden 2018-2019

    • Delivery methods used by online shoppers in Sweden 2018

    • Delivery methods online shoppers would like to use in the future in Sweden 2017-2018

    • Main delivery methods used when purchasing from foreign online shops in Sweden 2018

    • Average delivery time from selected countries to Sweden 2018

    • Consumers who checked the delivery status of purchased goods in Sweden 2018

    • Most important product delivery features in webshops in Sweden 2018

  • 5. Webshops
    • Ranking of the largest web shops in Sweden 2018, by revenue

    • Fastest growing new web shops in Sweden in 2018, by revenue

    • Ranking of the most popular web shops in Sweden 2019, by Alexa rank

    • Sports & outdoor: top 3 online stores in Sweden in 2018, by net sales

    • Fashion: top 5 online stores in Sweden in 2018, by net sales

    • Furniture & appliances: top 5 online stores in Sweden in 2018, by net sales

    • Electronics & media: top 5 online stores in Sweden in 2018, by net sales

    • Food & personal care: top 5 online stores in Sweden in 2018, by net sales

    • Sweden: top 10 online stores 2018, by net sales

    • Toys & baby: top 3 online stores in Sweden in 2018, by net sales

    • Features of customer loyalty programs used by online shops in Sweden 2018

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