E-commerce in Sweden

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Statista Dossier about e-commerce in Sweden

This dossier presents the e-commerce market in Sweden. It provides information on the market's key figures like annual online retail turnover, sales growth, largest foreign markets and more. The dossier provides further information on payment and delivery trends, as well as consumer behavior and leading companies within the industry.

Table of contents

  • 1. Overview
    • E-commerce turnover in Sweden 2004-2020

    • E-commerce turnover in Sweden 2016-2019, by product category

    • B2C e-commerce sales growth in Sweden 2016-2019, by category

    • Most purchased products online in Sweden 2020

    • Marketing tools used by e-commerce companies in Sweden 2019

  • 2. Mobile e-commerce
    • Mobile shopping penetration in the Nordics 2016-2019

    • Products purchased online via mobile phones in the Nordics 2019, by category

    • Leading iPhone shopping apps in Sweden 2019, by downloads

    • Share of consumers who would want to have mobile-adapted webshops 2016-2019

  • 3. Cross-border trade
    • Top 5 foreign countries for online shopping in the Nordics 2019

    • Leading foreign markets for Swedish online shoppers 2019

    • Popular products purchased in foreign webshops by Swedish consumers 2019

    • Reasons to shop from foreign webshops in Sweden 2019

    • Reasons to not shop from foreign webshops in Sweden 2019

    • Share of returns after shopping from a foreign webshop in Sweden 2019, by country

  • 4. Consumption
    • E-commerce sources with most relevant communication in Sweden 2019

    • Most important factors when placing an online order in Sweden 2019

    • Importance of sustainability when shopping online in Sweden 2020, by category

    • Important sustainability features for webshop customers in Sweden 2019

  • 5. Payment
    • Usage of digital payment services in Sweden 2014-2019

    • Leading payment methods for online shopping in Sweden 2018-2019

    • Number of payment apps used weekly in Sweden 2019

    • Average monthly number of Swish transactions per customer in Sweden 2018-2019

    • Average value per Swish transaction in Sweden 2019, by account type

    • Usage of digital payment services in Sweden 2019, by monthly income

  • 6. Delivery
    • Delivery methods used by online shoppers in Sweden 2019

    • Delivery speed satisfaction among online shoppers in Sweden 2019

    • Webshops' sustainability actions regarding deliveries in Sweden 2019

    • Importance of choosing delivery method and location in the Nordics 2019

  • 7. Companies
    • Ranking of companies leading digitally in e-commerce in Sweden 2018-2019

    • Ranking of the largest employers in e-commerce in Sweden 2019, by number of employees

    • Leading webshops for physical products in Sweden 2019

    • Ranking of the most popular web shops in Sweden 2019, by Alexa rank

    • COVID-19 projected impact on webshops sales in Sweden 2020

    • Distribution of enterprises planning to invest in e-commerce in Sweden 2018

    • E-commerce retailers who use Instagram shopping in Sweden 2020

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