Online video advertising in Japan

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Statista Dossier about online video advertising in Japan

Table of contents

  • 1. Overview
    • Advertising expenses in Japan 2011-2020

    • Advertising expenses as GDP share Japan 2011-2020

    • Online advertising expenses in Japan 2011-2020

    • Online advertising expenses in Japan 2020, by type

    • Expenses on online advertising media in Japan 2011-2020

    • Expenses on online advertising media in Japan 2020, by category

  • 2. Video advertising
    • Online video ad expenditure Japan 2019-2024

    • Online video ad expenditure Japan 2019-2024, by type

    • Online video ad expenditure Japan 2019-2024, by device

    • Expenses on online video advertising in Japan 2020, by transaction method

    • Share of expenses on online video advertising in Japan 2020, by transaction method

  • 3. Internet usage
    • Average internet usage time per weekday Japan FY 2012-2020

    • Average internet usage time per weekend day Japan FY 2013-2020

    • Average internet usage time per weekday Japan FY 2020, by activity

    • Average internet usage time per weekend day Japan FY 2020, by activity

    • Most common channels of new brand discovery Japan Q3 2020

    • Most common channels for brand research Japan Q3 2020

  • 4. Video consumption
    • Preferred types of video consumption Japan 2021

    • Frequency of watching online videos in Japan 2020

    • Most commonly used free video streaming and video sharing services Japan 2021

    • Most popular video sharing platforms Japan 2020

    • Favorite free video-sharing genres Japan 2021

    • Leading reasons for watching product or service explanation videos Japan 2020

  • 5. Attitudes and behavior regarding video advertising
    • Opinion on online video advertising Japan 2020

    • Share of people who skip online video advertising Japan 2020, by frequency

    • Share of people who think online video advertising fits them Japan 2020, by frequency

    • Frequency of purchasing products after watching online video advertising Japan 2020

    • Share of people with improved impressions due to online video advertising Japan 2020

    • Share of people with worsened impressions due to online video advertising Japan 2020

  • 6. YouTube
    • YouTube's penetration rate in Japan 2021, by gender

    • YouTube's penetration rate in Japan 2021, by age group

    • YouTube influencer marketing market size in Japan 2018-2025

    • Reaction to video advertisements on YouTube in Japan 2021, by age and gender

    • Reaction to sponsored content of YouTubers in Japan 2021, by age and gender

    • Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender

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