Mobile video market in the United Kingdom (UK)

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Statista dossier about the mobile video market in the United Kingdom (UK)

This dossier presents statistics and information on the mobile video market in the United Kingdom (UK).

The dossier includes the following sections:

  • Chapter 1: Device usage
  • Chapter 2: Mobile video viewing
  • Chapter 3: Mobile video advertising


Table of contents

  • 1. General device usage
    • Media used regularly in the United Kingdom (UK) 2016

    • 4G traffic in the United Kingdom (UK) in 2015, by purpose

    • Regular media usage in the United Kingdom 2014, by gender and device

    • United Kingdom: smartphone activities 2015

    • United Kingdom (UK): weekly smartphone activities 2017

    • United Kingdom: weekly tablet activities 2016

    • Devices used in video advertising campaigns United Kingdom (UK) 2014-2017

  • 2. Mobile video viewing
    • Device usage for digital TV or film content in the United Kingdom (UK) 2014

    • Catch-up TV viewing penetration in Great Britain 2013-2017, by device

    • Device used for viewing digital videos in the United Kingdom (UK) 2014, by video type

    • Usage frequency of SVoD in the United Kingdom (UK) 2014, by device type

    • Frequency of sending or receiving video clips on a mobile in the UK 2011-2015

    • Mobile online TV consumption and interaction: weekly in the UK 2013, by device

    • Sending or receiving videos weekly via mobile phones in the UK 2014-2015 by age group

    • Weekly uploading of photos or videos via mobile in the UK 2014-2015, by age group

    • Video app usage among preschoolers in the UK in 2015 by age group

    • Google Play or Android Marketplace use to consume digital content in the UK 2012-16

    • Share of YouTube mobile video usage in the United Kingdom (UK) 2015, by reason

  • 3. Mobile video advertising
    • Digital Market Outlook: digital video ad revenue in the UK 2016-2022, by device

    • Mobile video advertising spending in the United Kingdom (UK) 2012-2017

    • Digital Market Outlook: video ad revenue as share of GDP UK 2016-2022, by device

    • Digital Market Outlook: video ad revenue per internet user UK 2016-2022, by device

    • Digital Market Outlook: digital video ad revenue change UK 2017-2022, by device

    • Frequency of viewing video ads on smartphones in the United Kingdom (UK) 2015-2016

    • Seeing video ads on smartphones in the United Kingdom (UK) 2015-2016

    • Online ads: video completion and click through rates UK 2017, by device

    • Online ads: video completion and click through rates UK 2017, by ad length

  • Language: English
  • Released: September 2016
  • Source(s): Statista
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