Video advertising and marketing worldwide

Statistics report on video advertising and marketing worldwide

Video advertising and marketing worldwide

This report has been compiled to provide statistical information about video advertising and marketing worldwide.

Table of contents

Overview

6
  • Premium Forecast Digital Market Outlook: digital advertising spending worldwide 2018-2028, by format
  • Premium Statistic Digital Market Outlook: digital video ad revenue worldwide 2019-2028
  • Premium Forecast Average revenue per unit (ARPU) in the Video Advertising market Worldwide 2018-2028
  • Premium Forecast Digital Market Outlook: digital video advertising spending in selected countries 2022
  • Premium Statistic Ad revenue of major digital ad sellers worldwide 2024
  • Premium Statistic Most valuable media & entertainment brands worldwide 2024

Usage & budgets

4
  • Premium Statistic Video platforms used for marketing purposes worldwide 2023
  • Premium Statistic Most effective video marketing channels worldwide 2023
  • Premium Statistic Budget spent on an average video by marketers worldwide 2022
  • Premium Statistic Leading types of video used in marketing worldwide 2023

Connected TV (CTV) advertising

4
  • Premium Statistic CTV advertising revenue worldwide 2020-2028
  • Premium Statistic Expected budget increase in CTV ad spend worldwide 2022-2023
  • Premium Statistic Share of global advertising budget being transferred to CTV 2022, by region
  • Premium Statistic Viewer completion rates of CTV worldwide 2022, by ad length

Free ad-supported streaming TV (FAST) advertising

4
  • Premium Statistic Ad revenues of FAST services worldwide 2022-2028
  • Premium Statistic Ad revenues of FAST services worldwide 2028, by country
  • Premium Statistic VOD ad revenue worldwide 2018-2027
  • Premium Statistic Leading genres on FAST services worldwide 2023, by ad impressions share

Social video advertising

7
  • Premium Statistic Social media share in digital video ad revenue 2022-2027, by platform
  • Premium Statistic Global YouTube advertising revenues 2017-2023
  • Basic Statistic Meta: annual advertising revenue worldwide 2009-2023
  • Premium Statistic TikTok ad revenue worldwide 2020-2027
  • Premium Statistic Instagram influencer market size 2021-2025
  • Premium Statistic Leading brands on Instagram worldwide 2022, by influencers
  • Premium Statistic Most mentioned brands on TikTok worldwide 2022, by influencers

Audience and consumption

7
  • Basic Statistic Weekly time spent with online video worldwide 2018-2023
  • Premium Forecast YouTube users worldwide 2020-2029
  • Basic Statistic TikTok: number of global users 2020-2025
  • Basic Statistic Leading video content type worldwide Q4 2023, by usage reach
  • Premium Statistic Vlogs: global audience reach 2023, by age and gender
  • Premium Statistic Share of streaming subscriptions preferred by consumers worldwide 2023, by country
  • Premium Statistic Accepting ads if TV/ streaming subscription was cheaper worldwide 2023, by country

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