Video advertising and marketing

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Statista dossier on video advertising and marketing in the United States and worldwide

This dossier has been compiled to provide statistical information about video advertising and marketing in the United States and worldwide.

Table of contents

  • 1. Overview
    • Digital Market Outlook: digital video advertising revenue in selected countries 2018

    • Monetized video ad impression share worldwide 2017-2018, by device

    • Businesses using video on landing pages worldwide 2016-2017

    • Businesses using video in e-mail worldwide 2016-2017

    • Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device

    • Local video ad revenue in the U.S. 2018-2022, by medium

    • Programmatic digital video ad spend in the U.S. 2013-2020

    • Digital video ad viewability rates in the Americas 2016-2017

  • 2. Strategies & budgets
    • U.S. agencies and marketers digital advertising budget share 2016 to 2018, by format

    • U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry

    • U.S. share of ad budgets devoted to cross-platform advertising 2015-2018

    • Share of cross-screen in digital video campaigns in the U.S. 2014-2018

    • Most interesting ad formats and products for mobile advertisers in the U.S. in 2017

    • Investment plans for video use in mobile marketing worldwide 2017-2018

  • 3. Mobile video
    • Global mobile video ad spend growth H2 207- H2 2018, by format

    • Global rewarded mobile video ad viewer share H2 2018, by gender

    • Global rewarded mobile video ad viewer share H2 2018, by OS

    • Share of mobile ad requests worldwide Q1 2017 - Q4 2018, by format

    • Share of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format

    • Programmatic mobile video ad spending in the U.S. 2016-2020

  • 4. Selected market leaders
    • Digital video ad spend share in the U.S. 2017, by platform

    • U.S. average AARPU of media companies and publishers 2016-2020

    • U.S. net video advertising revenues of YouTube 2015-2018

    • Hulu gross ad revenue in the U.S. 2017-2021

    • Roku advertising revenue in the U.S. 2016-2020

    • IAC/InterActiveCorp's annual revenue 2016-2018, by segment

    • Snapchat: global advertising revenue 2016-2020

    • Leading U.S. brands on social media 2018, by video engagement

    • Leading Facebook video publishers worldwide 2018, by views

    • Time spent with Super Bowl ads on YouTube 2016-2019

  • 5. Consumption & perception
    • Digital video ad views in the U.S. 2014-2018, by device

    • Digital video ad views in the U.S. 2016-2018, by content length

    • Digital video ad view distribution in the U.S. 2018, by category

    • Viewability rate of skippable pre-roll video ads worldwide 2017

    • Viewability rate of skippable pre-roll video ads worldwide 2017, by country

    • Internet user attitudes to online ads in the U.S. 2018

    • U.S. internet users negative attitude towards ads in online videos 2018, by age group

    • U.S. primary attitude towards personalized video ads 2017

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