Social media usage in Sweden

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Statista Dossier on social media usage and social networking in Sweden

This dossier contains statistics on social media usage in Sweden. It gives an overview of the social media user penetration rate and usage frequency as well as social media users broken down by gender and age groups. Facts on the usage of the most popular social media websites like Facebook, Twitter and Instagram are also included in this dossier., as well as app usage and social media marketing.

Table of contents

  • 1. Overview
    • Most popular social networks in Sweden 2020, by market share

    • Social media users in Sweden 2010-2020

    • Youths' usage of social media in Sweden 2016-2018, by platform

    • Leading social media platforms in Sweden 2020

    • Usage of social media sites in Sweden 2020, by gender

    • Daily social media usage in Sweden 2010-2020

    • Share of youths who have used social media daily in Sweden 2009-2019

    • Share of children who have used social media daily in Sweden 2009-2019

    • Forecast of the social media user penetration rate in Sweden 2018-2024

  • 2. Demographics
    • Facebook penetration in Sweden 2011-2020

    • Instagram users in Sweden 2013-2020

    • LinkedIn users in Sweden 2015-2020

    • Twitter users in Sweden 2011-2020

    • Facebook users in Sweden 2020, by age group

    • Instagram users in Sweden 2020, by age group

    • Snapchat users in Sweden 2020, by age group

    • LinkedIn users in Sweden 2019, by age group

  • 3. Consumption frequency
    • Facebook usage frequency in Sweden 2020

    • Instagram usage frequency in Sweden 2020

    • YouTube usage frequency in Sweden 2020

    • Snapchat users in Sweden 2015-2020

    • LinkedIn usage frequency in Sweden 2020

    • Twitter usage frequency in Sweden 2020

  • 4. Purposes & activities
    • Leading Facebook activities in Sweden 2020

    • Average Facebook engagement rates in Sweden 2020, by posts type

    • Facebook usage purposes in Sweden 2019

    • Instagram usage purposes in Sweden 2019

    • YouTube usage in Sweden 2017-2019, by activity

    • YouTube usage purposes in Sweden 2019

    • Snapchat usage purposes in Sweden 2019

    • LinkedIn usage purposes in Sweden 2019

    • Twitter usage purposes in Sweden 2019

  • 5. Devices
    • Instagram usage in Sweden 2019, by device

    • YouTube usage in Sweden 2019, by device

    • Snapchat usage in Sweden 2019, by device

    • LinkedIn usage in Sweden 2019, by device

    • Twitter usage in Sweden 2019, by device

  • 6. App usage
    • Leading iPhone social networking apps in Sweden 2021, by downloads

    • Leading iPad social networking apps in Sweden 2021, by downloads

    • Leading social apps in Google Play in Sweden 2020, by downloads

  • 7. Marketing
    • Most popular Facebook pages in Sweden 2021, by number of fans

    • Most popular brand pages on Facebook in Sweden 2021, by number of fans

    • Most popular Twitter accounts in Sweden 2020, by number of followers

    • Leading YouTube channels in Sweden 2021, by number of subscribers

    • Most popular YouTube channels in Sweden 2020, by number of video views

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