Mobile advertising in Germany

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Statista dossier about mobile advertising in Germany

This dossier presents a selected range of statistics and data about mobile advertising in Germany. In addition to important key figures on the mobile advertising market, it also contains data on mobile internet usage and mobile ad spending in Germany.

Table of contents

  • 1. Overview

    • Revenues from mobile online advertising in Germany 2005-2023

    • Online mobile ad revenue in Germany 2012-2023, by segment

    • Investments in mobile advertising in Germany 2014-2018, by industry

    • Industries with highest investments in mobile advertising Germany 2018

    • Visibility rate of mobile advertising in Germany Q1 2019 - Q2 2020

    • Visibility rate of mobile advertising in Germany Q2 2020, by format

    • Views on advertising on smartphones in Germany in 2019

  • 2. Mobile internet usage in Germany

    • Share of mobile internet users in Germany 2015-2019

    • Daily users of mobile internet in Germany 2015-2019

    • Daily users of mobile internet in Germany 2015-2019, by gender

    • Daily users of mobile internet in Germany 2015-2019, by age

    • Daily internet use duration among mobile users Germany 2016-2018

  • 3. Advertising market in Germany

    • Stationary and mobile online advertising revenues in Germany 2009-2022

    • Gross advertising revenue from mobile advertising in Germany 2018-2020

    • Media advertising expenditure in Germany 2018, by type

    • Gross advertising volume of above-the-line media in Germany 2019

    • Gross ad revenue for above the line media Germany Q1 2018 - Q2 2020

    • Advertising market share of media types in Germany 2018

    • Year-on-year gross advertising expenditure change in Germany 2020 by type of media

    • Opinions on digital ad market growth in Germany for 2020

  • 4. Marketers and reach

    • Leading 20 mobile internet platforms ranked by visits in Germany in September 2019

    • Mobile websites ranked by net reach in Germany July 2020

    • Reach of mobile advertising marketers in Germany July 2020

    • Reach of the leading digital advertising marketers in Germany July 2020

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