Mobile advertising in Germany

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Statista dossier about mobile advertising in Germany

This dossier presents a selected range of statistics and data about mobile advertising in Germany. In addition to important key figures on the mobile advertising market, it also contains data on mobile internet usage and mobile ad spending in Germany.

Table of contents

  • 1. Overview
    • Revenues from mobile online advertising in Germany 2005-2022

    • Revenues from mobile display advertising in Germany 2013-2015

    • Advertising expenditure change for mobile advertising in Germany 2013-2015

    • Mobile ad impressions 2014, by device

    • Global mobile ad impression share in H1 2018, by OS

    • Investments in mobile advertising in Germany 2014-2018, by industry

  • 2. Mobile internet usage in Germany
    • Number of mobile internet users in Germany Q1 2014-Q1 2015

    • Internet usage via mobile phone or smartphone in Germany 2013-2016

    • Internet usage via tablet PC in Germany 2013-2016

    • Share of mobile internet users in Germany from 2015 to 2016, by gender

    • Share of mobile internet users in Germany 2017, by age

    • Share of mobile internet users in Germany 2014, by household income

    • Mobile internet usage time per day in Germany 2014-2016

    • Mobile internet usage locations in Germany 2014

  • 3. Advertising market in Germany
    • Stationary and mobile online advertising revenues in Germany 2009-2022

    • Media advertising expenditure in Germany 2018, by type

    • Gross advertising volume of above-the-line media in Germany 2018

    • Advertising market share of media types in Germany 2018

    • Year-on-year gross advertising expenditure change in Germany 2019 by type of media

    • Share of investments in digital marketing in Germany 2014 and 2017, by ad channel

  • 4. Marketers and reach
    • Visits of leading online marketers in Germany February 2016

    • Leading 20 mobile internet platforms ranked by visits in Germany in February 2019

    • Reach of mobile advertising marketers in Germany January 2019

    • Most popular apps ranked by net reach in Germany Q1 2015

    • Mobile websites ranked by net reach in Germany January 2019

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