Mobile advertising in Germany

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Statista Dossier about mobile advertising in Germany

This dossier presents a selected range of statistics and data about mobile advertising in Germany. In addition to important key figures on the mobile advertising market, it also contains data on mobile internet usage and mobile ad spending in Germany.

Table of contents

  • 1. Overview

    • Revenues from mobile online advertising in Germany 2005-2023

    • Online mobile ad revenue in Germany 2012-2023, by segment

    • Industries with highest investments in mobile advertising Germany 2018

    • Visibility rate of mobile advertising in Germany Q1 2019 - Q3 2020

    • Visibility rate of mobile advertising in Germany Q3 2020, by format

    • Views on advertising on smartphones in Germany in 2019

  • 2. Mobile internet usage in Germany

    • Share of mobile internet users in Germany 2015-2020

    • Daily users of mobile internet in Germany 2015-2020

    • Daily users of mobile internet in Germany 2015-2020, by gender

    • Daily users of mobile internet in Germany 2015-2020, by age

  • 3. Advertising market in Germany

    • Stationary and mobile online advertising revenues in Germany 2009-2022

    • Gross advertising revenue from mobile advertising in Germany 2017-2020

    • Gross advertising volume of above-the-line media in Germany 2019

    • Gross ad revenue for above the line media Germany Q1 2018 - Q2 2020

    • Year-on-year gross advertising expenditure change in Germany 2020 by type of media

    • Opinions on digital ad market growth in Germany for 2021

  • 4. Marketers and reach

    • Mobile websites ranked by net reach in Germany January 2021

    • Reach of mobile advertising marketers in Germany January 2021

    • Reach of the leading digital advertising marketers in Germany January 2021

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