Mobile advertising in Germany

The Statista dossier
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Statista Dossier about mobile advertising in Germany

Table of contents

  • 1. Overview
    • Revenues from mobile online advertising in Germany 2005-2023

    • Online mobile ad revenue in Germany 2012-2023, by segment

    • Industries with highest investments in mobile advertising Germany 2018

    • Visibility rate of mobile advertising in Germany Q1 2019 - Q3 2020

    • Visibility rate of mobile advertising in Germany Q3 2020, by format

    • Views on advertising on smartphones in Germany in 2019

  • 2. Mobile internet usage in Germany
    • Share of mobile internet users in Germany 2015-2020

    • Daily users of mobile internet in Germany 2015-2020

    • Daily users of mobile internet in Germany 2015-2020, by gender

    • Daily users of mobile internet in Germany 2015-2020, by age

  • 3. Advertising market in Germany
    • Stationary and mobile online advertising revenues in Germany 2009-2022

    • Gross advertising revenue from mobile advertising in Germany 2017-2020

    • Gross advertising volume of above-the-line media in Germany 2019

    • Gross ad revenue for above the line media Germany Q1 2018 - Q2 2020

    • Year-on-year gross advertising expenditure change in Germany 2020 by type of media

    • Opinions on digital ad market growth in Germany for 2021

  • 4. Marketers and reach
    • Mobile websites ranked by net reach in Germany January 2021

    • Reach of mobile advertising marketers in Germany January 2021

    • Reach of the leading digital advertising marketers in Germany January 2021

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