In 2021, mobile advertising spending in Germany stood at 1.69 billion euros, up from 1.64 billion a year earlier. Mobile accounted for 36 percent of digital ad spend in the Western European country in 2021.
Mobile advertising spending in Germany in 2020 and 2021 (in billion euros)
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Statistics on Digital advertising in Germany
Overview
8
- Premium Statistic Online advertising expenditure in Germany 2006-2021
- Premium Statistic Digital ad spend in Europe 2021, by country
- Premium Statistic Digital ad spend growth in Germany 2020-2021
- Premium Statistic Fastest growing digital ad markets worldwide 2022
- Premium Statistic Digital share of ad spend in Germany 2020-2021
- Premium Statistic Digital ad spend per capita in Germany 2020-2021
- Premium Statistic Opinions on digital ad market growth in Germany for 2023
- Premium Statistic Ad spend vs. media time gap in Germany 2022
Formats
7
- Premium Statistic Digital marketing spend in Germany 2021, by type
- Basic Statistic Digital display advertising revenue in Germany 2013-2022
- Premium Statistic TV and video streaming ad revenue in Germany 2015-2022
- Premium Statistic Search ad spend in Germany 2020-2021
- Premium Statistic Social media ad spending in Germany 2017-2027, by device
- Premium Statistic Digital audio ad spending in Germany 2018-2022
- Premium Statistic Podcast ad spend in Germany 2019-2022
Desktop & mobile
4
Programmatic
6
- Premium Statistic Programmatic ad spend in Germany 2017-2026
- Premium Statistic Programmatic ad spend growth in Germany 2018-2026
- Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
- Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
- Premium Statistic RTB transfers of German consumer data 2021, by company
- Premium Statistic Biddable marketplace ad spending in Germany 2021-2022
Consumer insights
5
- Premium Statistic Attitudes towards online advertising in Germany 2022
- Premium Statistic Share of internet users that clicked on online ads in Germany 2021
- Premium Statistic Online ad effectiveness in Germany 2021
- Premium Statistic Effectiveness of online ad targeting in Germany 2021
- Premium Statistic Role of sponsored ads in brand & product discovery in Germany 2021
Further related statistics
13
- Mobile ad spend in France 2019-2022
- Mobile advertising expenditure in Finland 2008-2015
- Expenditure on mobile marketing in Finland 2010-2017
- Mobile advertising spending in the United Kingdom (UK) 2009-2013, by format
- Digital ad spend in Argentina 2015-2020, by device
- New Zealand: digital ad spend format market shares 2019
- U.S. DTC marketers' planned video advertising spending changes 2019, by format
- U.S. DTC marketers' video ad spend share 2019, by platform
- Digital ad spend in New Zealand 2007-2019, by format
- Common ways of buying digital video ads by U.S. DTC marketers 2019
- Countries with highest mobile ad spend per user in 2013
- Mobile share of digital ad spend in Canada 2016-2021
- Mobile display ad spend in the U.S. 2015-2020
Further Content: You might find this interesting as well
Statistics
- Mobile ad spend in France 2019-2022
- Mobile advertising expenditure in Finland 2008-2015
- Expenditure on mobile marketing in Finland 2010-2017
- Mobile advertising spending in the United Kingdom (UK) 2009-2013, by format
- Digital ad spend in Argentina 2015-2020, by device
- New Zealand: digital ad spend format market shares 2019
- U.S. DTC marketers' planned video advertising spending changes 2019, by format
- U.S. DTC marketers' video ad spend share 2019, by platform
- Digital ad spend in New Zealand 2007-2019, by format
- Common ways of buying digital video ads by U.S. DTC marketers 2019
- Countries with highest mobile ad spend per user in 2013
- Mobile share of digital ad spend in Canada 2016-2021
- Mobile display ad spend in the U.S. 2015-2020
RMS. (January 18, 2022). Mobile advertising spending in Germany in 2020 and 2021 (in billion euros) [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/388597/mobile-advertising-expenditure-in-germany/
RMS. "Mobile advertising spending in Germany in 2020 and 2021 (in billion euros)." Chart. January 18, 2022. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/388597/mobile-advertising-expenditure-in-germany/
RMS. (2022). Mobile advertising spending in Germany in 2020 and 2021 (in billion euros). Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/388597/mobile-advertising-expenditure-in-germany/
RMS. "Mobile Advertising Spending in Germany in 2020 and 2021 (in Billion Euros)." Statista, Statista Inc., 18 Jan 2022, https://www.statista.com/statistics/388597/mobile-advertising-expenditure-in-germany/
RMS, Mobile advertising spending in Germany in 2020 and 2021 (in billion euros) Statista, https://www.statista.com/statistics/388597/mobile-advertising-expenditure-in-germany/ (last visited January 28, 2023)
Mobile advertising spending in Germany in 2020 and 2021 (in billion euros) [Graph], RMS, January 18, 2022. [Online]. Available: https://www.statista.com/statistics/388597/mobile-advertising-expenditure-in-germany/