Mobile marketing in the U.S.

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Statista dossier on mobile marketing in the U.S. and worldwide

This dossier has been compiled to provide statistical information about mobile marketing in the United States and worldwide

Table of contents

  • 1. Budget & tactics
    • U.S. agencies and marketers digital advertising budget share 2016 to 2018, by format

    • U.S. businesses mobile marketing budget share 2015-2018

    • Investment plans for video use in mobile marketing worldwide 2017-2018

    • Leading types of video used in mobile marketing worldwide 2017-2018

    • Share of mobile display ads leading to industry landing pages in the U.S. 2017

    • Use of mobile coupons for marketing purposes in the U.S. 2013-2017

    • B2B marketing mobile website adoption in the U.S. 2014-2017

  • 2. Metrics, challenges & effectiveness
    • Leading challenges in measuring mobile marketing success in the U.S. in 2018

    • Share of mobile ad budgets thought to be subject to fraud in the U.S. 2017

    • Leading channels in driving sales growth through mobile marketing in the U.S. in 2018

    • United States: beacon-triggered retail sales value 2015-2016

    • Leading countries ranked by mobile video ad viewability rates 2017

    • Global mobile ad impression share in H1 2018, by OS

    • U.S. Google AdWords mobile CPC 2018, by industry

    • U.S. Google AdWords mobile CPA 2018, by industry

  • 3. Consumer perspective
    • Attitudes towards mobile ads in the U.S. 2017, by age

    • Perfect mobile ad qualities according to U.S. teens and Millennials 2016

    • Consumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation

    • U.S. consumer retail app download reasons 2016

    • New game discovery sources among mobile gamers in the U.S. 2016

    • Snapchat ad skipping in the U.S. 2017

    • U.S. consumer view of purchase history based mobile shopping recommendations 2017

    • U.S. interest in mobile shopping recommendations from selected companies 2017

    • Mobile ad-blocking usage worldwide Q3 2017, by region

    • Reasons why U.S. smartphone users unsubscribe from brand mobile messages 2018

    • Time when U.S. customers are ready to view holiday-related mobile marketing 2017-2018

  • 4. Marketer perspective
    • Most interesting ad formats and products for mobile advertisers in the U.S. in 2017

    • Popularity of marketing channels in the U.S. 2016

    • Leading challenges according to U.S. premium publishers 2016

    • Mobile marketing implementation barriers in North America 2017

    • Time when businesses initiate marketing of holiday-related items worldwide 2017-2018

    • Leading mobile app monetization methods worldwide 2017

  • 5. Advertising spending
    • Mobile advertising spending worldwide 2010-2020

    • Mobile advertising spending in the U.S. 2015-2022

    • Mobile advertising spending in the U.S. 2015-2020, by format

    • Mobile ad spend growth in the U.S. 2012-2021

    • Programmatic mobile video ad spending in the U.S. 2016-2020

    • Global mobile ad spend in H1 2018, by OS

    • Global in-app ad spend share in H1 2018, by app category and vertical

    • Location targeted mobile ad spend in the U.S. 2016-2022

    • U.S. agencies and marketers digital and mobile video ad spend 2015-2018

    • U.S. mobile ad revenue share 2016-2019, by company

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