Mobile marketing in the U.S.

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Statista dossier on mobile marketing in the U.S.

This dossier has been compiled to provide statistical information about mobile marketing in the United States.

Table of contents

  • 1. Budget & tactics
    • Projected change of U.S. companies' mobile advertising budget over two years 2015

    • U.S. SMBs: mobile marketing tactics used 2016

    • Marketing channels U.S. small businesses invest in 2016

    • Mobile tactics used in the U.S. 2016

    • Use of mobile coupons for marketing purposes in the U.S. 2013-2017

    • B2B marketing mobile website adoption in the U.S. 2014-2017

    • Location-based targeting usage in mobile ad campaigns worldwide 2015

  • 2. Metrics & challenges
    • Metrics used to assess mobile marketing success in the U.S. 2015

    • Metrics used to measure mobile app success worldwide 2015

    • Metrics used to measure mobile native ads success success worldwide 2015

    • Marketers' views on the challenges facing mobile advertising in the U.S. 2015

    • B2C mobile advertising challenges in North America 2015

  • 3. Effectiveness
    • Mobile e-mail opens share in the U.S. 2015, by OS

    • Digital video ads - completion rates in the U.S. 2015, by device

    • Mobile video ad recall in the U.S. Q1 2015, by device

    • United States: beacon-triggered retail sales value 2015-2016

  • 4. Consumer perspective
    • Attitudes towards mobile ads in the U.S. 2017, by age

    • Perfect mobile ad qualities according to U.S. teens and Millennials 2016

    • Mobile video ad expected characteristics in the U.S. Q1 2015, by device

    • Mobile video ad impact on brand impression in the U.S. Q1 2015, by device

    • Consumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation

    • U.S. consumer retail app download reasons 2016

    • New game discovery sources among mobile gamers in the U.S. 2016

    • Favored full-service restaurant marketing methods in the U.S. 2015, by age group

    • Interest in mobile ad blocking worldwide 2016, by age

    • Snapchat ad skipping in the U.S. 2017

  • 5. Marketer perspective
    • Popularity of marketing channels in the U.S. 2016

    • Satisfaction levels with mobile ads among marketers in the U.S. 2015

    • Benefits of mobile advertising in the U.S. 2015

    • Leading challenges according to U.S. premium publishers 2016

    • Marketers' views on the challenges facing mobile advertising in the U.S. 2015

    • Mobile advertising: leading inventory types in the U.S. 2015

  • 6. Advertising spending
    • Mobile advertising spending in the U.S. 2015-2020

    • Mobile advertising spending in the U.S. 2015-2020, by format

    • Mobile ad spend growth in the U.S. 2012-2019

    • Mobile ad spend in the U.S. in 2015, by industry

    • U.S mobile ad spend share in 2015, by industry

    • Mobile ad spend in the U.S.: local vs. national 2016-2021

    • Mobile video ad spend in the U.S. 2015-2020

    • U.S. mobile ad revenue share 2016-2019, by company

  • Language: English
  • Released: March 2017
  • Source(s): Statista
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