Mobile marketing in the U.S.

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Statista dossier on mobile marketing in the U.S.

This dossier has been compiled to provide statistical information about mobile marketing in the United States and worldwide

Table of contents

  • 1. Budget & tactics
    • U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format

    • U.S. businesses mobile marketing budget share 2015-2019

    • Investment plans for video use in mobile marketing worldwide 2017-2018

    • Leading types of video used in mobile marketing worldwide 2017-2018

    • Share of mobile display ads leading to industry landing pages in the U.S. 2017

    • Use of mobile coupons for marketing purposes in the U.S. 2013-2017

    • B2B marketing mobile website adoption in the U.S. 2014-2017

  • 2. Metrics, challenges & effectiveness
    • Leading challenges in measuring mobile marketing success in the U.S. in 2018

    • Share of mobile ad budgets thought to be subject to fraud in the U.S. 2017

    • Leading channels in driving sales growth through mobile marketing in the U.S. in 2018

    • United States: beacon-triggered retail sales value 2015-2016

    • Leading countries ranked by mobile video ad viewability rates 2017

    • Global mobile ad impression share in H1 2018, by OS

    • U.S. Google AdWords mobile CPC 2018, by industry

    • U.S. Google AdWords mobile CPA 2018, by industry

  • 3. Consumer perspective
    • Attitudes towards mobile ads in the U.S. 2017, by age

    • Perfect mobile ad qualities according to U.S. teens and Millennials 2016

    • Consumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation

    • U.S. consumer retail app download reasons 2016

    • New game discovery sources among mobile gamers in the U.S. 2016

    • Snapchat ad skipping in the U.S. 2017

    • U.S. consumer view of purchase history based mobile shopping recommendations 2017

    • U.S. interest in mobile shopping recommendations from selected companies 2017

    • Mobile ad-blocking usage worldwide Q3 2017, by region

    • Reasons why U.S. smartphone users unsubscribe from brand mobile messages 2019

    • Time when U.S. customers are ready to view holiday-related mobile marketing 2017-2018

  • 4. Marketer perspective
    • Most interesting ad formats and products for mobile advertisers in the U.S. in 2017

    • Popularity of marketing channels in the U.S. 2016

    • Leading challenges according to U.S. premium publishers 2016

    • Mobile marketing implementation barriers in North America 2017

    • Time when businesses initiate marketing of holiday-related items worldwide 2017-2018

    • Leading mobile app monetization methods worldwide 2017

  • 5. Advertising spending
    • Mobile advertising spending worldwide 2007-2022

    • Mobile advertising spending in the U.S. 2019-2023

    • Mobile advertising spending in the U.S. 2015-2020, by format

    • Mobile ad spend growth in the U.S. 2012-2021

    • Programmatic mobile video ad spending in the U.S. 2016-2020

    • Global mobile ad spend in H1 2018, by OS

    • Global in-app ad spend share in H2 2018, by vertical

    • Location targeted mobile ad spend in the U.S. 2016-2023

    • U.S. agencies and marketers digital and mobile video ad spend 2017-2019

    • U.S. mobile ad revenue share 2016-2019, by company

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