Sweden: Christmas shopping consumer demand development 2021

This statistic shows the results of a survey on the development of the Christmas shopping consumer demand in Sweden in 2021. While 15 percent of the respondents planned to spend more money on Christmas food in 2019 than in the year before, 18 percent wanted to reduce their consumption of Christmas food.

Will you be spending more or less money during this year's Christmas shopping period than last year?

Characteristic	More	No change	Less	I don't know
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Release date

December 2021

More information

Region

Sweden

Survey time period

November and December 2021

Number of respondents

1,020 and 1,016

Age group

18-80 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Kommer du att handla mer eller mindre under julhandeln i år jämfört med förra året?"
The consumer surveys were conducted by Synoint in two separate online questionnaires, with 1,020 and 1,016 respondents in Sweden. The respondents are representative of the distribution in the country in terms of gender, age, and geography.

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