Brands on social media

The Statista dossier
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Statista dossier about brands on social media

This dossier has been compiled to provide statistical information about brands on social media. The paper presents popular brands on selected social networks as well as social media adoption among leading global brands. It highlights user interaction as well as effective brand content and user sentiment regarding brand presence on online media.

Table of contents

  • 1. User interactions
    • U.S. user interactions with brand content on social 2020, by platform

    • U.S. publishers social media brand content and actions change 2019

    • U.S. brand social media brand content and actions change 2019

    • U.S. users who use social media to follow brands 2020

    • U.S. social media activities 2019, by platform

    • Leading U.S. media publishers on social media 2019, by video views

    • Leading U.S. brands on social media 2020, by video engagement

    • YoY U.S. brand video engagement growth on social 2020

  • 2. Leading publishers and brands
    • Engagement share of voice of U.S. brands 2019, by industry

    • Leading U.S. publishers on social media 2020, by user engagement

    • Leading U.S. brands on social media 2020, by video engagement

    • Leading consumer electronics brands on social media in the U.S. 2019, by actions

    • Leading retail brands on social media in the U.S. 2020, by actions

    • Leading sports media companies on social media in the U.S. 2020, by actions

    • Leading automotive brands on social media in the U.S. 2020, by actions

    • Leading travel & leisure brands on social media in the U.S. 2019, by actions

    • Leading restaurant brands on social media in the U.S. 2019, by actions

    • Leading beauty brands on social media in the U.S. 2020, by actions

    • Leading media publishing companies on social media in the U.S. 2020, by actions

    • Leading U.S. celebrities on social media 2019, by cross-platform actions

    • Distribution of social media actions for U.S. retail brands 2019, by vertical

  • 3. Brand sentiment
    • Top brands on social media worldwide 2019-2020, by social rank

    • Leading U.S. brand buzz on social media 2019

    • Leading U.S. apparel and footwear brand buzz on social media 2019

    • Leading U.S. consumer electronics brand buzz on social media 2019

    • Leading U.S. retail clothing brand buzz on social media 2019

    • Leading U.S. hair and skin care brand buzz on social media 2019

  • 4. Facebook
    • Leading U.S. brands on Facebook 2020, by user engagement

    • Facebook user engagement of leading publishers 2020

    • Most popular Facebook fan pages 2020

    • Fan growth of the fastest-growing brands on Facebook 2021

    • Most popular product brands on Facebook 2020

    • Facebook: number of followers of popular beauty brands 2021

    • Facebook: number of fans of popular fashion brands 2021

    • Average daily Facebook brand posts 2019, by vertical

    • Facebook brand post engagement 2019, by vertical

    • Leading Facebook posts by brands in the U.S. 2020, by engagement

    • Most popular Facebook videos published in 2019, by number of views

    • Most engaging brand video format for Facebook posts 2020, by account size

  • 5. Twitter
    • Leading U.S. brands on Twitter 2020, by user engagement

    • Most visible brands on Twitter worldwide 2019

    • Most-followed magazine brands on Twitter 2019

    • Average daily Twitter brand posts 2017-2019

    • Average daily Twitter brand posts 2019, by vertical

    • Twitter brand post engagement 2019, by vertical

    • Global Twitter mentions of leading brands 2019, by type

  • 6. Instagram
    • Leading U.S. brands on Instagram 2020, by user engagement

    • Instagram: most-followed beauty brands 2020

    • Most-followed magazine brands on Instagram 2019

    • Instagram: share of video and image posts 2019

    • Instagram brand post engagement 2019, by vertical

    • Average daily Instagram brand posts 2019, by vertical

    • Instagram post engagement rate 2017-2020, by post type

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