Brands on Social Media

The Statista dossier
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Statista dossier about brands on social media

This dossier has been compiled to provide statistical information about brands on social media. The paper presents popular brands on selected social networks as well as social media adoption among leading global brands. It highlights user interaction as well as effective brand content and user sentiment regarding brand presence on online media.

Table of contents

  • 1. Fans and followers
    • Most-followed media publishers on social media in the U.S. 2016

    • Top media publishers on social media in the U.S. 2016, by user engagement

    • Most-followed magazine brands on social media 2017

    • Most-followed magazine brands on Pinterest 2017

    • YouTube: most popular brand channels 2017, by subscribers

    • Most-liked global brands on Foursquare 2016

  • 2. Facebook
    • Most popular Facebook fan pages 2017

    • Most popular product brands on Facebook 2017

    • Most popular technology brands on Facebook 2017

    • Facebook: number of followers of popular beauty brands 2016

    • Most-followed magazine brands on Facebook 2017

    • Facebook: number of fans of popular apparel brands 2017

  • 3. Twitter
    • Most-followed magazine brands on Twitter 2017

    • Most-followed beauty brands on Twitter 2017

    • Most-followed apparel brands on Twitter 2017

    • Most-followed retailers and consumer merchandise brands on Twitter 2017

    • Leading video gaming brands on Twitter 2017, by followers

    • Average earnings for Twitter influencer posts 2016, by number of followers

  • 4. Instagram
    • Instagram: global brand adoption rate 2016, by category

    • Instagram: share of video and image brand posts 2016

    • Instagram: video and image post user interactions 2016, by profile size

    • Most popular brands on Instagram 2017, by followers

    • Instagram: most-followed luxury brands 2017

    • Instagram: most-followed fashion brands 2017

    • Instagram: most-followed beauty brands 2017

    • Instagram: most-followed FMCG brands 2017

    • Most-followed magazine brands on Instagram 2017

  • 5. Brand content
    • Content marketing tactics used in B2B communications in North America 2016

    • Most effective social media for influence marketing in the U.S. 2016

    • YouTube: monthly beauty content views 2009-2016

    • Most-shared social video brands 2016

    • Leading brands ranked by number of Instagram posts 2017

    • Average daily Instagram brand posts 2015

    • Instagram: monthly image posts by brands 2016

    • Instagram: monthly video posts by brands 2016

    • Global Instagram video ad impression share 2015-2016

    • Social media profiles marketing adoption among SMEs in the U.S. 2016

    • Social media advertising adoption among SMEs in the U.S. 2016

  • 6. User interactions
    • Worldwide interaction with brands on Facebook 2016, by industry

    • U.S. consumer social media brand engagement rate 2016

    • U.S. fashion brand social media metrics 2015

    • Global social media brand audience on selected networks 2015

    • Social media used for brand research worldwide 2015

    • Worldwide fan interaction with brands on Facebook 2015

    • Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016

    • Frequency of digital brand interaction among women U.S. 2016

    • Preferred online brand interaction channel among U.S. women 2016

    • Top platforms to engage with brand content among U.S. women 2016

  • Language: English
  • Released: November 2016
  • Source(s): Statista
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