Brands on social media

The Statista dossier
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Statista dossier about brands on social media

This dossier has been compiled to provide statistical information about brands on social media. The paper presents popular brands on selected social networks as well as social media adoption among leading global brands. It highlights user interaction as well as effective brand content and user sentiment regarding brand presence on online media.

Table of contents

  • 1. Fans and followers
    • Most liked industries on social media worldwide 2016

    • Leading U.S. brands on social media 2017, by user engagement

    • Most-followed media publishers on social media in the U.S. 2016

    • Top media publishers on social media in the U.S. 2016, by user engagement

    • Most-followed magazine brands on social media 2017

    • Most-followed magazine brands on Pinterest 2017

    • YouTube: most popular brand channels 2017, by subscribers

    • Most-liked global brands on Foursquare 2016

  • 2. Facebook
    • Leading U.S. brands on Facebook 2017, by user engagement

    • Most popular Facebook fan pages 2018

    • Most popular product brands on Facebook 2018

    • Most popular technology brands on Facebook 2018

    • Facebook: number of followers of popular beauty brands 2018

    • Most-followed magazine brands on Facebook 2017

    • Facebook: number of fans of popular apparel brands 2018

    • Average daily Facebook brand posts 2017, by profile size

    • Average daily Twitter brand posts 2017, by profile size

  • 3. Twitter
    • Most-followed magazine brands on Twitter 2017

    • Most-followed beauty brands on Twitter 2018

    • Most-followed apparel brands on Twitter 2018

    • Most-followed retailers and consumer merchandise brands on Twitter 2018

    • Leading video gaming brands on Twitter 2018, by followers

    • Average earnings for Twitter influencer posts 2016, by number of followers

    • Leading U.S. brands on Twitter 2017, by user engagement

    • Twitter: average brand profile interaction rate 2016

    • Average daily Twitter brand posts 2017, by profile size

  • 4. Instagram
    • Leading U.S. brands on Instagram 2017, by user engagement

    • Instagram: global brand adoption rate 2016, by category

    • Instagram: share of video and image brand posts 2017

    • Instagram: video and image post user interactions 2017, by profile size

    • Most popular brands on Instagram 2017, by followers

    • Instagram: most-followed luxury brands 2017

    • Instagram: most-followed fashion brands 2017

    • Instagram: most-followed beauty brands 2017

    • Instagram: most-followed FMCG brands 2017

    • Most-followed magazine brands on Instagram 2017

    • Number of active advertisers on Instagram 2016-2017

  • 5. Brand content
    • Content marketing tactics used in B2B communications in North America 2017

    • Most effective social media for influence marketing in the U.S. 2016

    • YouTube: annual beauty content views 2009-2017

    • Most-shared social video brands 2016

    • Leading brands ranked by number of Instagram posts 2017

    • Average monthly Instagram brand posts 2017

    • Instagram: monthly image posts by brands 2016-2017

    • Instagram: monthly video posts by brands 2016-2017

    • Global Instagram video ad impression share 2015-2016

    • Social media profiles marketing adoption among SMEs in the U.S. 2016

    • Social media advertising adoption among SMEs in the U.S. 2016

  • 6. User interactions
    • Leading U.S. brands on social media 2017, by video engagement

    • Worldwide interaction with brands on Facebook 2016, by industry

    • U.S. consumer social media brand engagement rate 2016

    • Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016

    • Frequency of digital brand interaction among women U.S. 2016

    • Preferred online brand interaction channel among U.S. women 2016

    • Top platforms to engage with brand content among U.S. women 2016

    • Leading U.S. influencers and celebrities on social media 2017, by share of voice

    • U.S. Millennial willingness to try chatbot commerce 2016

    • Reasons causing social media brand unfollows in the U.S. 2017, by age group

  • Language: English
  • Released: July 2017
  • Source(s): Statista
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