Brands on social media

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Statista dossier about brands on social media

This dossier has been compiled to provide statistical information about brands on social media. The paper presents popular brands on selected social networks as well as social media adoption among leading global brands. It highlights user interaction as well as effective brand content and user sentiment regarding brand presence on online media.

Table of contents

  • 1. User interactions

    • Leading U.S. brands on social media 2018, by user engagement

    • Leading U.S. brands on social media 2018, by video engagement

    • Most-followed magazine brands on social media 2018

    • U.S. leading brand engagement channels 2017

    • Global brand following and brand post sharing via social 2017, by region

    • Online brand discovery through recommendations on social media 2017, by age group

    • Consequences of negative social media brand interactions in the U.S. 2017

    • U.S. consumer belief that social media has increased brand accountability 2017

    • U.S. online shopper brand trust reasons 2017

  • 2. Facebook

    • Leading U.S. brands on Facebook 2018, by user engagement

    • Most popular Facebook fan pages 2019

    • Most popular product brands on Facebook 2018

    • Most popular technology brands on Facebook 2018

    • Facebook: number of followers of popular beauty brands 2019

    • Most-followed magazine brands on Facebook 2018

    • Facebook: number of fans of popular apparel brands 2019

    • Average daily Facebook brand posts 2017, by profile size

    • Average daily Twitter brand posts 2017, by profile size

    • Facebook reactions to brand posts 2017, by profile size

  • 3. Twitter

    • Most-followed magazine brands on Twitter 2018

    • Most-followed beauty brands on Twitter 2018

    • Most-followed apparel brands on Twitter 2018

    • Most-followed retailers and consumer merchandise brands on Twitter 2018

    • Leading video gaming brands on Twitter 2018, by followers

    • Leading U.S. brands on Twitter 2018, by user engagement

    • Average daily Twitter brand posts 2017, by profile size

    • Average daily Twitter brand retweets 2018, by vertical

    • Average daily Twitter brand replies 2018, by vertical

    • Average daily Twitter brand audience mentions 2018, by vertical

    • Average Twitter brand audience sentiment 2018, by vertical

  • 4. Instagram

    • Leading U.S. brands on Instagram 2018, by user engagement

    • Instagram: share of video and image posts 2018

    • Instagram: video and image post user interactions 2017, by profile size

    • Most-followed magazine brands on Instagram 2018

    • Number of active advertisers on Instagram 2016-2017

    • Most pictured brands found on Instagram posts worldwide as of 2017

    • Most pictured food & beverage brands found on Instagram posts worldwide as of 2017

    • Most popular verticals on Instagram worldwide 2015-2017

    • Share of reported brand posts on Instagram 2017

    • Instagram: average IGC engagement rate 2017, by follower count

    • Average user engagement rate with branded IGC on Instagram 2017

    • Instagram brand post user engagement 2017, by profile size

  • 5. Brand content

    • Content marketing types used in B2B communications in North America 2018

    • U.S. small business social media strategy implementation rate 2017

    • Most effective social media for influence marketing in the U.S. 2016

    • Most visible brands on social media worldwide 2018

    • Most visible industries on social media worldwide 2018

    • Leading brands ranked by number of Instagram posts 2017

    • Average monthly Instagram brand posts 2017

    • Instagram: monthly image posts by brands 2016-2017

    • Instagram: monthly video posts by brands 2016-2017

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