College choice in the United States

U.S. college application submission share, by school selectivity in 2016

Number of U.S. college application submissions, by school selectivity in 2016

Acceptance and attendance at first-choice college, by student generation status 2016

Choice of college attendance, by high school type in the U.S. in 2015

Share of full-time first-time undergrads in the U.S. in 2016, by school selectivity

Full and part-time enrollment in colleges and universities in the U.S. in 2015

U.S. online/physical colleges and programs chosen by students in 2015

Communication method usage for marketing/recruitment at private U.S. colleges 2018

Marketing/recruitment communication method effectiveness at private U.S. college 2018

Event usage for marketing/recruitment at 4-year private U.S. colleges 2018

Marketing/recruitment event effectiveness at 4-year private U.S. colleges 2018

Advertising channel usage for marketing/recruitment at private U.S. colleges 2018

Marketing/recruitment advertising method effectiveness at private U.S. colleges 2018

Communication method usage for marketing/recruitment at public U.S. colleges 2017

Marketing/recruitment communication method effectiveness at public U.S. colleges 2017

Event usage for marketing/recruitment at 4-year public U.S. colleges 2017

Marketing/recruitment event effectiveness at 4-year public U.S. colleges 2017

Advertising channel usage for marketing/recruitment at public U.S. colleges 2017

Marketing/recruitment advertising method effectiveness at public U.S. colleges 2017

Share of U.S. colleges using recruitment strategies in fall 2017, by student type

Primary computing device used by students to research college in the U.S. in 2016

Information desired from college search & review websites by U.S. students in 2016

Mobile actions taken by students to research college in the U.S. in 2016

Mobile college website visits by students to research college in the U.S. in 2016

Communication frequency preference of students researching college, by contact method

Share of college app download reasons by students researching college U.S. 2016

Social media usage frequency by students researching college in the U.S. in 2016

Social media usage by students researching colleges in the U.S. 2013-2016

Official college social media account posts' relevance to college searchers U.S. 2016