College choice in the United States

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Statista dossier on student choice of college in the United States

This dossier provides tables and graphs on college choice in the United States. It offers information on admissions and attendance, the process of searching for a college, recruitment and marketing by colleges, as well as social media usage among high schoolers searching for a college.

Table of contents

  • 1. Search process
    • Top 10 most important factors in deciding upon a specific college in the U.S. in 2015

    • Factors influencing student choice of college in the U.S. in 2015, by aid status

    • Information sources used by students to learn about colleges in the U.S. in 2015

    • Information source helpfulness used by U.S. students in 2015

    • College website visit frequency by students during college search in U.S. in 2015

    • Number of colleges applied to by current and prospective students in the U.S. in 2015

    • When college search began in the U.S. in 2015, by enrollment status

  • 2. Admissions & attendance
    • U.S. college application submission share, by school selectivity in 2016

    • Number of U.S. college application submissions, by school selectivity in 2016

    • Acceptance and attendance at first-choice college, by student generation status 2016

    • Choice of college attendance, by high school type in the U.S. in 2015

    • Share of full-time first-time undergrads in the U.S. in 2016, by school selectivity

    • Full and part-time enrollment in colleges and universities in the U.S. in 2015

    • U.S. online/physical colleges and programs chosen by students in 2015

  • 3. Recruitment & marketing
    • Communication method usage for marketing/recruitment at private U.S. colleges 2017

    • Marketing/recruitment communication method effectiveness at private U.S. college 2017

    • Event usage for marketing/recruitment at 4-year private U.S. colleges 2017

    • Marketing/recruitment event effectiveness at 4-year private U.S. colleges 2017

    • Advertising channel usage for marketing/recruitment at private U.S. colleges 2017

    • Marketing/recruitment advertising method effectiveness at private U.S. colleges 2017

    • Communication method usage for marketing/recruitment at public U.S. colleges 2017

    • Marketing/recruitment communication method effectiveness at public U.S. colleges 2017

    • Event usage for marketing/recruitment at 4-year public U.S. colleges 2017

    • Marketing/recruitment event effectiveness at 4-year public U.S. colleges 2017

    • Advertising channel usage for marketing/recruitment at public U.S. colleges 2017

    • Marketing/recruitment advertising method effectiveness at public U.S. colleges 2017

    • Share of U.S. colleges using recruitment strategies in fall 2017, by student type

  • 4. Social media & mobile usage
    • Primary computing device used by students to research college in the U.S. in 2016

    • Information desired from college search & review websites by U.S. students in 2016

    • Mobile actions taken by students to research college in the U.S. in 2016

    • Mobile college website visits by students to research college in the U.S. in 2016

    • Communication frequency preference of students researching college, by contact method

    • Share of college app download reasons by students researching college U.S. 2016

    • Social media usage frequency by students researching college in the U.S. in 2016

    • Social media usage by students researching colleges in the U.S. 2013-2016

    • Official college social media account posts' relevance to college searchers U.S. 2016

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