College choice in the United States


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Statista dossier on student choice of college in the United States
Table of contents
- 1. Search process
Top 10 most important factors in deciding upon a specific college in the U.S. in 2015
Factors influencing student choice of college in the U.S. in 2015, by aid status
Information sources used by students to learn about colleges in the U.S. in 2015
Information source helpfulness used by U.S. students in 2015
College website visit frequency by students during college search in U.S. in 2015
Number of colleges applied to by current and prospective students in the U.S. in 2015
When college search began in the U.S. in 2015, by enrollment status
- 2. Admissions & attendance
U.S. college application submission share, by school selectivity in 2017
Number of U.S. college application submissions, by school selectivity in 2017
Acceptance and attendance at first-choice college, by student generation status 2016
Choice of college attendance, by high school type in the U.S. in 2015
Share of full-time first-time undergrads in the U.S. in 2017, by school selectivity
Full and part-time enrollment in colleges and universities in the U.S. in 2015
U.S. online/physical colleges and programs chosen by students in 2015
- 3. Recruitment & marketing
Communication method usage for marketing/recruitment at private U.S. colleges 2018
Marketing/recruitment communication method effectiveness at private U.S. college 2018
Event usage for marketing/recruitment at 4-year private U.S. colleges 2018
Marketing/recruitment event effectiveness at 4-year private U.S. colleges 2018
Advertising channel usage for marketing/recruitment at private U.S. colleges 2018
Marketing/recruitment advertising method effectiveness at private U.S. colleges 2018
Communication method usage for marketing/recruitment at public U.S. colleges 2018
Marketing/recruitment communication method effectiveness at public U.S. colleges 2018
Event usage for marketing/recruitment at 4-year public U.S. colleges 2018
Marketing/recruitment event effectiveness at 4-year public U.S. colleges 2018
Advertising channel usage for marketing/recruitment at public U.S. colleges 2018
Marketing/recruitment advertising method effectiveness at public U.S. colleges 2018
Share of U.S. colleges using recruitment strategies in fall 2018
- 4. Social media & mobile usage
Primary computing device used by students to research college in the U.S. in 2016
Information desired from college search & review websites by U.S. students in 2016
Mobile actions taken by students to research college in the U.S. in 2016
Mobile college website visits by students to research college in the U.S. in 2016
Communication frequency preference of students researching college, by contact method
Share of college app download reasons by students researching college U.S. 2016
Social media usage frequency by students researching college in the U.S. in 2016
Social media usage by students researching colleges in the U.S. 2013-2016
Official college social media account posts' relevance to college searchers U.S. 2016
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