College choice in the United States

College choice in the United States
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Statista dossier on student choice of college in the United States

Table of contents

    • Top 10 most important factors in deciding upon a specific college in the U.S. in 2015

    • Factors influencing student choice of college in the U.S. in 2015, by aid status

    • Information sources used by students to learn about colleges in the U.S. in 2015

    • Information source helpfulness used by U.S. students in 2015

    • College website visit frequency by students during college search in U.S. in 2015

    • Number of colleges applied to by current and prospective students in the U.S. in 2015

    • When college search began in the U.S. in 2015, by enrollment status

    • U.S. college application submission share, by school selectivity in 2017

    • Number of U.S. college application submissions, by school selectivity in 2017

    • Acceptance and attendance at first-choice college, by student generation status 2016

    • Choice of college attendance, by high school type in the U.S. in 2015

    • Share of full-time first-time undergrads in the U.S. in 2017, by school selectivity

    • Full and part-time enrollment in colleges and universities in the U.S. in 2015

    • U.S. online/physical colleges and programs chosen by students in 2015

    • Communication method usage for marketing/recruitment at private U.S. colleges 2018

    • Marketing/recruitment communication method effectiveness at private U.S. college 2018

    • Event usage for marketing/recruitment at 4-year private U.S. colleges 2018

    • Marketing/recruitment event effectiveness at 4-year private U.S. colleges 2018

    • Advertising channel usage for marketing/recruitment at private U.S. colleges 2018

    • Marketing/recruitment advertising method effectiveness at private U.S. colleges 2018

    • Communication method usage for marketing/recruitment at public U.S. colleges 2018

    • Marketing/recruitment communication method effectiveness at public U.S. colleges 2018

    • Event usage for marketing/recruitment at 4-year public U.S. colleges 2018

    • Marketing/recruitment event effectiveness at 4-year public U.S. colleges 2018

    • Advertising channel usage for marketing/recruitment at public U.S. colleges 2018

    • Marketing/recruitment advertising method effectiveness at public U.S. colleges 2018

    • Share of U.S. colleges using recruitment strategies in fall 2018

    • Primary computing device used by students to research college in the U.S. in 2016

    • Information desired from college websites by U.S. students 2020

    • Mobile actions taken by students to research college in the U.S. in 2016

    • Mobile college website visits by students to research college in the U.S. in 2016

    • Communication frequency preference of students researching college, by contact method

    • Share of college app download reasons by students researching college U.S. 2016

    • Social media usage frequency by students researching college in the U.S. in 2016

    • Social media usage by students researching colleges in the U.S. 2013-2016

    • Official college social media account posts' relevance to college searchers U.S. 2016

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