Report about selling products via social media 2011

Selling on Facebook

This report provides a critical overview of f-commerce, e-commerce via Facebook, specifically for consumer brands. It identifies the key risks and opportunities for brands in setting up shop on Facebook, and concludes that emulating the current trend among leading retailers to open up large e-commerce stores on Facebook would be a mistake for many consumer brands.
  • Language: English
  • Released: June 2011
  • Source(s): Syzygy
Study included in Corporate Account only.
More than 7,500
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
With Statista, you get straight to the point: analyzing data, rather than searching for it.

Dr. Antonella Mei-Pochtler about Statista Senior Vice President, Boston Consulting Group

Any more questions?

Get in touch with us quickly and easily. We are happy to help!