F-Commerce

Selling on Facebook

This report provides a critical overview of f-commerce, e-commerce via Facebook, specifically for consumer brands. It identifies the key risks and opportunities for brands in setting up shop on Facebook, and concludes that emulating the current trend among leading retailers to open up large e-commerce stores on Facebook would be a mistake for many consumer brands.

  • Language: English
  • Released: June 2011
  • Source(s): Syzygy
Study included in Corporate Account only.
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