Holiday season e-commerce in the United States

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Statista dossier about holiday season e-commerce in the United States

Table of contents

  • 1. Overview
    • U.S. holiday season retail e-commerce revenue 2014-2020

    • U.S. holiday season e-commerce sales growth 2013-2020

    • Holiday e-commerce share of total U.S. retail sales 2016-2020

    • U.S. holiday season retail e-commerce sales 2020, by online shopping day

    • U.S. Cyber Five online retail revenue 2020

    • Year-on-year growth of top U.S. e-commerce spending days 2019-2020

    • U.S. Cyber Five online retail revenue 2018, by device

    • Cyber Monday: U.S. online spending 2014-2019

    • Share of U.S. holiday season e-commerce spending 2020, by device

  • 2. Metrics
    • U.S. holiday season e-commerce conversion rate 2019, by device

    • Black Friday: online shopping conversion rate 2018

    • U.S. holiday shopping AOV 2019

    • Black Friday: average online order value in the U.S. 2018, by device

    • Cyber Monday: average online order value in the U.S. 2018, by device

    • Cyber Monday: U.S. online spending 2014-2019

    • U.S. Cyber Week AOV increase YoY 2019

  • 3. Online retail
    • Preferred purchase locations for Christmas gifts in the United States 2020

    • Preferred online stores for Christmas gift shopping in the United States 2020

    • U.S. holiday shopping: visitor share of leading retail websites 2018

    • Amazon quarterly net revenue 2007-2021

    • Amazon's Q4 income including seasonal sales 2009-2020

    • U.S. Amazon holiday season workforce 2012-2019

    • Share of U.S. e-commerce transactions with free shipping during holiday season 2018

    • Leading holiday season e-retail categories in the U.S. 2019, by growth

    • Share of U.S. retailers offering buy online pick up in store option in 2019

  • 4. Consumer behavior
    • Main channels for holiday gift research and purchase in the United States in 2019

    • Time of starting Christmas gift shopping in the United States 2020

    • U.S. digital holiday gift research channels 2019

    • Projected website usage for U.S. online holiday gift shopping 2020

    • Preferred online store types for Christmas gift shopping in the United States 2020

    • Christmas gifts that are preferred to be bought online in the United States 2020

    • Perceived advantages of online Christmas shopping in the United States 2019

    • Preferred online stores for Christmas gift shopping in the United States 2020

    • Social media usage for holiday shopping in the U.S. 2011-2020

    • North American shoppers holiday shopping social media inspiration as of January 2018

  • 5. Mobile usage
    • U.S. holiday season mobile shopping order and traffic share 2019, by week

    • U.S. holiday season mobile retail e-commerce sales 2016-2020

    • U.S. smartphone holiday shopping usage 2019

    • U.S. tablet holiday shopping usage 2019

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