Holiday season e-commerce in the United States

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Statista dossier about holiday season e-commerce in the United States

This dossier presents insights and statistics on the e-commerce market in the United States during the holiday season in November and December. The paper provides an overview of the sales volume and paper contains statistics on consumer demographics and behavior as well as information on the most relevant companies and trends.

Table of contents

  • 1. Overview

    • U.S. holiday season retail e-commerce revenue 2014-2020

    • U.S. holiday season e-commerce sales growth 2013-2020

    • Holiday e-commerce share of total U.S. retail sales 2016-2020

    • U.S. holiday season retail e-commerce sales 2020, by online shopping day

    • U.S. Cyber Five online retail revenue 2020

    • Year-on-year growth of top U.S. e-commerce spending days 2019-2020

    • U.S. Cyber Five online retail revenue 2018, by device

    • Cyber Monday: U.S. online spending 2014-2019

    • Share of U.S. holiday season e-commerce spending 2020, by device

  • 2. Metrics

    • U.S. holiday season e-commerce conversion rate 2019, by device

    • Black Friday: online shopping conversion rate 2018

    • U.S. holiday shopping AOV 2019

    • Black Friday: average online order value in the U.S. 2018, by device

    • Cyber Monday: average online order value in the U.S. 2018, by device

    • Cyber Monday: U.S. online spending 2014-2019

    • U.S. Cyber Week AOV increase YoY 2019

  • 3. Online retail

    • Preferred purchase locations for Christmas gifts in the United States 2020

    • Preferred online stores for Christmas gift shopping in the United States 2020

    • U.S. holiday shopping: visitor share of leading retail websites 2018

    • Amazon quarterly net revenue 2007-2021

    • Amazon's Q4 income including seasonal sales 2009-2020

    • U.S. Amazon holiday season workforce 2012-2019

    • Share of U.S. e-commerce transactions with free shipping during holiday season 2018

    • Leading holiday season e-retail categories in the U.S. 2019, by growth

    • Share of U.S. retailers offering buy online pick up in store option in 2019

  • 4. Consumer behavior

    • Main channels for holiday gift research and purchase in the United States in 2019

    • Time of starting Christmas gift shopping in the United States 2020

    • U.S. digital holiday gift research channels 2019

    • Projected website usage for U.S. online holiday gift shopping 2020

    • Preferred online store types for Christmas gift shopping in the United States 2020

    • Christmas gifts that are preferred to be bought online in the United States 2020

    • Perceived advantages of online Christmas shopping in the United States 2019

    • Preferred online stores for Christmas gift shopping in the United States 2020

    • Social media usage for holiday shopping in the U.S. 2011-2020

    • North American shoppers holiday shopping social media inspiration as of January 2018

  • 5. Mobile usage

    • U.S. holiday season mobile shopping order and traffic share 2019, by week

    • U.S. holiday season mobile retail e-commerce sales 2016-2020

    • U.S. smartphone holiday shopping usage 2019

    • U.S. tablet holiday shopping usage 2019

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