Holiday season e-commerce in the United States

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Statista Dossier on holiday season e-commerce in the United States

This dossier presents insights and statistics on the e-commerce market in the United States during the holiday season in November and December. The report provides an overview of sales volume and contains data on consumer demographics and behavior, as well as information on the most relevant companies and trends.

Table of contents

    • Retail e-commerce holiday season sales in the U.S. 2016-2021

    • Mobile retail e-commerce holiday season sales in the U.S. 2016-2020

    • Percentage change in retail holiday season sales in the U.S. 2016-2021, by type

    • E-commerce as share of total holiday retail sales in the U.S. 2016-2021

    • E-commerce holiday season sales in the U.S. 2019-2021, by shopping day

    • Growth of online holiday sales in the U.S. 2019-2021, by shopping day

    • Forecast Cyber Five online retail sales in the U.S.2021

    • E-commerce conversion rate on holiday shopping days in the U.S. 2020, by device

    • Share of holiday season e-commerce revenue in the U.S. 2020, by device

    • Holiday season average online order value in the U.S. 2018-2020

    • Desktop spending on selected holiday shopping days in the U.S. 2008-2020

    • Mobile spending on selected holiday shopping days in the U.S. 2019-2020

    • Share of Cyber Weekend spend in the U.S. 2020, by generation

    • Share of Cyber Weekend spend in the U.S. 2020, by ethnicity

    • Leading online holiday sales categories in the U.S. 2020, by market share

    • Growth of leading online retail categories during the holiday season in the U.S. 2020

    • Leading online retailers during the holiday season in the U.S. 2020, by market share

    • Fastest growing online retailers on Cyber Five in the U.S. 2020

    • Large department store online sales change on Cyber Five in the U.S. 2020

    • Percentage change in Cyber Weekend spend in the U.S. 2020, by retailer

    • Preferred online search channels for early holiday shoppers in the U.S. 2021

    • Most popular e-commerce sites during the holiday season in the U.S. 2020-2021

    • Projected website usage for online holiday gift shopping in the U.S. 2021

    • Projected retailer usage for selected holiday gift categories in the U.S. 2021

    • Projected usage of selected retailers' apps for holiday shopping in the U.S. 2021

    • In-store vs. online holiday shopping plans in the U.S. 2015-2021

    • In-store vs. online holiday shopping plans in the U.S. 2021, by vaccination status

    • Fall and winter holiday online shopping intention in the U.S. 2021, by day

    • Expected online holiday shopping spending in the U.S. 2021

    • Expected change in online holiday shopping in the U.S. 2021, by generation

    • Device usage intention for holiday gift shopping in the U.S. 2021, by generation

    • Preferred delivery options for holiday shopping in the U.S. 2021

    • Expected social media usage in holiday shopping in the U.S. 2011-2021

    • Social media usage for holiday shopping inspiration in the U.S. 2021, by generation

    • Most influential social networks on holiday shopping in the U.S. 2021, by gender

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