Holiday season e-commerce in the United States

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Statista dossier about holiday season e-commerce in the United States

This dossier presents insights and statistics on the e-commerce market in the United States during the holiday season in November and December. The paper provides an overview of the sales volume and paper contains statistics on consumer demographics and behavior as well as information on the most relevant companies and trends.

Table of contents

  • 1. Overview
    • U.S. holiday season retail e-commerce revenue 2014-2019

    • U.S. holiday season e-commerce sales growth 2013-2019

    • Holiday e-commerce share of total U.S. retail sales 2015-2019

    • U.S. Cyber Five online retail revenue 2019

    • Year-on-year growth of top U.S. e-commerce spending days 2019

    • U.S. Cyber Five online retail revenue 2018, by device

    • U.S. holiday season retail e-commerce sales 2018, by online shopping day

    • Cyber Monday: U.S. online spending 2014-2018

    • Share of U.S. holiday season e-commerce spending 2018, by device

  • 2. Metrics
    • U.S. holiday season e-commerce conversion rate 2018, by device

    • Black Friday: online shopping conversion rate 2018

    • Cyber Monday: online shopping conversion rate in the U.S. 2018

    • U.S. holiday shopping AOV 2018

    • Black Friday: average online order value in the U.S. 2018, by device

    • Cyber Monday: average online order value in the U.S. 2018, by device

  • 3. Online retail
    • Preferred purchase locations for Christmas gifts in the United States 2019

    • Preferred online stores for Christmas gift shopping in the United States 2019

    • U.S. holiday shopping: visitor share of leading retail websites 2018

    • Amazon: quarterly net revenue 2007-2019

    • Amazon's Q4 income including seasonal sales 2009-2019

    • U.S. Amazon holiday season workforce 2012-2019

    • Share of U.S. e-commerce transactions with free shipping during holiday season 2018

  • 4. Consumer behavior
    • Time of starting Christmas gift shopping in the United States 2019

    • U.S. digital holiday gift research channels 2019

    • Projected website usage for U.S. online holiday gift shopping 2019

    • Preferred online store types for Christmas gift shopping in the United States 2019

    • Christmas gifts that are preferred to be bought online in the United States 2019

    • Perceived advantages of online Christmas shopping in the United States 2019

    • U.S. usage of social media while holiday shopping 2011-2019

    • North American shoppers holiday shopping social media inspiration as of January 2018

  • 5. Mobile usage
    • U.S. holiday season mobile retail e-commerce sales 2013-2019

    • U.S. smartphone holiday shopping usage 2019

    • U.S. tablet holiday shopping usage 2019

    • U.S. holiday shopping: mobile visits leading retail websites 2018

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