Connected TV advertising in the U.S.

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Statista Dossier on connected TV advertising in the United States

This dossier has been compiled to provide statistical information about advertising on connected TV in the United States.

Table of contents

  • 1. Market overview

    • Number of connected TV users in the U.S. 2017-2023

    • Weekly connected TV users in the U.S. 2018-2020

    • Time spent with connected TV in the U.S. 2020, by age

    • Connected TV and live programming viewing U.S. 2020

    • Primary device for entertainment among U.S. adults 2020

  • 2. Advertising spending

    • Connected TV ad spend in the U.S. 2019-2024

    • CTV share of ad spend in the U.S. 2019-2024

    • Connected TV programmatic ad spend in the U.S. 2019-2022

    • Programmatic ad spend in the U.S. 2020, by device

    • Display ad spend growth in the U.S. 2020

    • Programmatic video ad spend in the U.S. 2021, by device

  • 3. Market leaders

    • Connected TV ad spend in the U.S. 2019-2022, by company

    • Connected TV programmatic advertising spend in the U.S. 2020, by platform

    • CTV ad views in the U.S. 2020, by device

  • 4. Marketer usage

    • Budget shares devoted to advanced TV ads in the U.S. 2020

    • Expected changes in TV advertising budgets in the U.S. 2021, by platform

    • Shift of media budgets to OTT/CTV in the U.S. 2021, by medium

    • Reasons for shifting ad spend to CTV/OTT in the U.S. 2021

    • Advantages of CTV/OTT over TV advertising in the U.S. 2020

    • Challenges of connected TV advertising in the U.S. 2021

    • Usage of data in video advertising worldwide 2021, by country

  • 5. Consumption

    • Preference towards tailored TV ads in the U.S. 2020

    • Popularity of ad-supported CTV content in the U.S. 2020

    • Popularity of ad-supported TV content in the U.S. 2020, by age

    • Connected TV programmatic advertising household reach in the U.S. 2020

    • Connected TV viewer ad exposure and consumption the U.S. 2020

    • Effectiveness of CTV advertising according to consumers in the U.S. 2020

    • CTV ad fraud in the U.S. Q4 2020

    • Viewer completion rates of video formats worldwide 2019, by device

    • Digital video ad views in the U.S. 2020, by device

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