Connected TV advertising in the U.S.

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Statista Dossier on connected TV advertising in the United States

Table of contents

  • 1. Market overview
    • Number of connected TV users in the U.S. 2017-2023

    • Weekly connected TV users in the U.S. 2018-2020

    • Time spent with connected TV in the U.S. 2020, by age

    • Connected TV and live programming viewing U.S. 2020

    • Primary device for entertainment among U.S. adults 2020

  • 2. Advertising spending
    • Connected TV ad spend in the U.S. 2019-2024

    • CTV share of ad spend in the U.S. 2019-2024

    • Connected TV programmatic ad spend in the U.S. 2019-2022

    • Programmatic ad spend in the U.S. 2020, by device

    • Display ad spend growth in the U.S. 2020

    • Programmatic video ad spend in the U.S. 2021, by device

  • 3. Market leaders
    • Connected TV ad spend in the U.S. 2019-2022, by company

    • Connected TV programmatic advertising spend in the U.S. 2020, by platform

    • CTV ad views in the U.S. 2020, by device

  • 4. Marketer usage
    • Budget shares devoted to advanced TV ads in the U.S. 2020

    • Expected changes in TV advertising budgets in the U.S. 2021, by platform

    • Shift of media budgets to OTT/CTV in the U.S. 2021, by medium

    • Reasons for shifting ad spend to CTV/OTT in the U.S. 2021

    • Advantages of CTV/OTT over TV advertising in the U.S. 2020

    • Challenges of connected TV advertising in the U.S. 2021

    • Usage of data in video advertising worldwide 2021, by country

  • 5. Consumption
    • Preference towards tailored TV ads in the U.S. 2020

    • Popularity of ad-supported CTV content in the U.S. 2020

    • Popularity of ad-supported TV content in the U.S. 2020, by age

    • Connected TV programmatic advertising household reach in the U.S. 2020

    • Connected TV viewer ad exposure and consumption the U.S. 2020

    • Effectiveness of CTV advertising according to consumers in the U.S. 2020

    • CTV ad fraud in the U.S. Q4 2020

    • Viewer completion rates of video formats worldwide 2019, by device

    • Digital video ad views in the U.S. 2020, by device

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