Connected TV advertising in the United States
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Number of connected TV users in the U.S. 2020-2025, by generation
Weekly connected TV users in the U.S. 2018-2021
Time spent with connected TV in the U.S. 2020, by age
Connected TV and live programming viewing U.S. 2020
Primary device for entertainment among U.S. adults 2020
Connected TV ad spend in the U.S. 2019-2025
CTV share of ad spend in the U.S. 2019-2025
Connected TV programmatic ad spend in the U.S. 2019-2022
Programmatic ad spend in the U.S. 2020, by device
Display ad spend growth in the U.S. 2020
Programmatic video ad spend in the U.S. 2021, by device
Connected TV ad spend in the U.S. 2019-2023, by company
Connected TV programmatic ad spend worldwide 2020, by platform
CTV ad views in the U.S. 2020-2021, by device
Budget shares devoted to advanced TV ads in the U.S. 2020
Expected changes in TV advertising budgets in the U.S. 2021, by platform
Shift of media budgets to OTT/CTV in the U.S. 2021, by medium
Reasons for shifting ad spend to CTV/OTT in the U.S. 2021
Advantages of CTV/OTT over TV advertising in the U.S. 2020
Challenges of connected TV advertising in the U.S. 2021
Usage of data in video advertising worldwide 2021, by country
Preference towards tailored TV ads in the U.S. 2020
Popularity of ad-supported streaming content in the U.S. 2021
Popularity of ad-supported TV content in the U.S. 2020, by age
Connected TV programmatic advertising household reach in the U.S. 2020
Connected TV viewer ad exposure and consumption the U.S. 2020
Effectiveness of CTV advertising according to consumers in the U.S. 2020
CTV ad fraud in the U.S. 2020
Viewer completion rates of video formats worldwide 2019, by device
Digital video ad views in the U.S. 2020-2021, by device
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