Connected TV advertising in the United States

Statistics report on connected TV advertising in the United States

Connected TV advertising in the United States

This report has been compiled to provide statistical information about advertising on connected TV in the United States. It includes data on advertising spending and market leaders, as well as an array of consumer insights.

Table of contents

Market overview

4
  • Premium Statistic Number of connected TV users in the U.S. 2020-2025, by generation
  • Premium Statistic Connected TV penetration rate in the U.S. 2014-2023
  • Premium Statistic Connected devices ownership in the U.S. 2022, by age
  • Premium Statistic Connected or smart TV ownership in the U.S. 2022, by age

Advertising spending

6
  • Premium Statistic CTV ad spend in the U.S. 2019-2027
  • Premium Statistic Connected TV ad spend growth in the U.S. 2021-2027
  • Premium Statistic Digital video ad spend in the U.S. 2022, by type
  • Premium Statistic Change in digital video ad spend in the U.S. 2022, by type
  • Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
  • Premium Statistic CTV retail media ad spend in the U.S. 2021-2025

Market leaders

3
  • Premium Statistic Connected TV ad spend in the U.S. 2019-2023, by company
  • Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
  • Premium Statistic CTV ad views in the U.S. 2020-2022, by device

Marketer usage

8
  • Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2023, by medium
  • Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2023
  • Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
  • Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
  • Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
  • Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
  • Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
  • Premium Statistic Level of concern over ad fraud in CTV/OTT advertising in the U.S. 2022

Consumer insights

6
  • Premium Statistic Popularity of ad-supported streaming content in the U.S. 2022
  • Premium Statistic Ad preferences of CTV consumers in the U.S. 2022
  • Premium Statistic Ad-supported vs. ad-free video streaming preference in the U.S. 2022
  • Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022
  • Premium Statistic CTV ad fraud in the U.S. Q1 2022
  • Premium Statistic Digital video ad views in the U.S. 2020-2023, by device

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