Advertising industry in Spain

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Statista dossier on the advertising industry and market in Spain

This dossier contains a selection of statistics covering the advertising industry in Spain. Alongside an overview of the industry as a whole, the data includes information about the digital advertising sector as well as more traditional mediums of advertising such as television, radio and outdoor advertising.

Table of contents

  • 1. Overview
    • Advertising expenditure in Spain 2008-2017, by medium

    • Quarterly change in advertising expenditure in Spain 2013-2015

    • Advertising spending forecast in Spain 2017, by media platform

    • Advertising spending distribution in Spain 2008-2017, by medium

    • Turnover of advertising and market research sector in Spain 2008-2014

    • Active brands investing in advertising in Spain 2015, by type of media

    • Highest spending advertisers in Spain 2015

    • Advertising spending in Spain 2015, by industry sector

    • Brand advertising expenditure in Spain 2015, by media platform

    • Year-on-year change in brand advertising expenditure in Spain 2014/2015

  • 2. Digital advertising
    • Internet advertising expenditure in Spain 2008-2017

    • Digital advertising expenditure in Spain 2008-2015, by medium

    • Online share of advertising spending in Spain 2005-2017

    • Online advertising revenue in Spain 2009-2020

    • Mobile internet advertising revenue in Spain 2009-2020

    • Forecast online TV advertising revenue in Spain 2011-2020

    • Advertising impact of brands on the internet in Spain February 2017

  • 3. Audiovisual media advertising
    • Television advertising expenditure in Spain 2008-2017

    • Radio advertising expenditure in Spain 2008-2017

    • Cinema advertising expenditure in Spain 2008-2017

    • Forecast free-TV advertising revenue in Spain 2009-2020

    • Advertising revenue: video game industry in Spain 2009-2020

    • Radio advertising revenue in Spain 2004-2017

    • Forecast cinema industry revenue in Spain 2009-2020

    • GRPs of leading brands: TV advertising Spain February 2016

    • Advertising impact of brands on television in Spain 2016

  • 4. Press advertising
    • Newspaper advertising expenditure in Spain 2008-2017

    • Magazine advertising expenditure in Spain 2008-2017

    • Advertising revenue digital newspaper industry in Spain 2010-2020

    • Advertising revenue printed newspaper industry in Spain 2009-2020

  • 5. Outdoor advertising
    • Outdoor advertising expenditure in Spain 2008-2017

    • Advertising impact of brands through outdoor advertising in Spain 2016

    • Outdoor advertising penetration in Spain 2006-2017

    • Outdoor advertising awareness in Spain 2016, by age group

    • Outdoor advertising awareness in Spain 2016, by autonomous community

  • Language: English
  • Released: February 2017
  • Source(s): Statista
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