Advertising market in the U.S.

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Statista dossier on advertising in the U.S.

This dossier has been compiled to provide statistical information about advertising in the United States.

Table of contents

  • 1. Overview
    • Revenue of the U.S. advertising industry 2004-2017

    • Expenses in U.S. advertising, PR and related services 2007-2017

    • Advertising spending in the U.S. 2015-2022

    • Advertising spending in the U.S. 2018-2022, by media

    • Advertising revenue growth in the U.S. 2017, by medium

    • Media ad spend vs. time spent in the U.S. in 2017

    • Largest advertisers in the U.S. 2017

    • U.S. measured media ad spend 2014-2017, by category

    • Local ad revenue in the U.S. 2019-2020

    • Local ad revenue in the U.S. 2018, by medium

    • Ad spend in the U.S. 2010-2019, by state

    • Ad spend ROI in the U.S. 2018, by medium

  • 2. TV
    • TV advertising revenue in the U.S. 2018-2023

    • Local TV ad revenue in the U.S. 2010-2019

    • Most advertised brands on TV in the U.S. in Q4 2018, by ad count

    • Share of online TV in TV advertising revenue in the U.S. 2012-2018

    • Upfront TV ad spend in the U.S. 2016-2020

    • National primetime TV upfront ad sales in the U.S. 2008-2019

    • Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019

    • Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019

    • Share of U.S. adults paying more for commercial-free basic cable in 2019

    • Share of U.S. adults paying more for commercial-free network cable package in 2019

  • 3. Radio
    • Radio ad spend in the U.S. 2012-2022

    • Largest radio advertisers in the U.S. 2017

    • Leading U.S. radio advertisers on music-based stations 2017, by ad spend

    • Leading U.S. radio advertisers on spoken word stations 2017, by ad spend

    • Leading radio advertising industries in the U.S. 2018

    • Radio ad sellers' marketing and digital knowledge in the U.S. 2017

    • U.S. consumers who find radio advertising helpful 2017

    • U.S. consumers who find radio advertising annoying 2017

  • 4. Newspapers
    • U.S. newspaper publishers revenue 2010-2017, by source

    • National newspaper ad spend in the U.S. 2010-2021

    • Advertising revenue of U.S. newspapers 2013-2017

    • Largest newspaper advertisers in the U.S. 2017

    • U.S. consumers who find print newspaper advertising helpful 2017

    • U.S. consumers who find print newspaper advertising annoying 2017

  • 5. Magazines
    • U.S. periodicals advertising revenue 2010-2016

    • Magazine ad spend in the U.S. 2013-2018, by platform

    • Leading print magazine advertisers in the U.S. 2017

    • Magazine advertising effectiveness in the U.S. in 2017, by position

    • U.S. consumers who find print magazine and periodical advertising helpful 2017

    • U.S. consumers who find print magazine and periodical advertising annoying 2017

  • 6. Out-of-home
    • Estimated revenue of U.S. outdoor advertising companies 2000-2017

    • Expenses of U.S. outdoor advertising companies 2007-2017

    • Annual outdoor advertising revenue in the U.S. 2009-2018

    • DOOH ad spend in the U.S. 2014-2019

    • Largest outdoor advertisers in the U.S. 2017

    • Leading outdoor advertising categories in the U.S. Q2 2019

    • Number of digital billboards in the U.S. 2016-2019

    • U.S. consumers who find poster advertising helpful 2017

    • U.S. consumers who find poster advertising annoying 2017

  • 7. Cinema
    • Revenue sources of U.S. movie theaters 2010-2017

    • Cinema advertising revenue in the U.S. 2010-2021

    • Distribution of cinema advertising revenue in the U.S. 2018, by target

    • Number of new brands advertised in U.S. cinemas 2013-2018

    • U.S. consumers who find cinema advertising helpful 2017

    • U.S. consumers who find cinema advertising annoying 2017

  • 8. Digital
    • Digital advertising spending in the U.S. 2018-2023

    • Change in digital ad spend in the U.S. 2016-2021

    • Digital advertising spending in the U.S. 2011-2019, by channel

    • Growth of digital advertising revenue in the U.S. 2019-2020, by format

    • Distribution of U.S. digital ad spend 2019, by industry

    • Quarterly growth in mobile ad requests in the U.S. Q2 2014 - Q4 2018

    • Share of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format

    • Largest internet display advertisers in the U.S. 2017

    • Ad blocking penetration in the U.S. 2014-2018, by device

  • 9. Advertising response
    • Consumer attitudes towards selected advertising types in the U.S. 2017

    • Share of U.S. adults paying attention to commercials in 2019

    • Consumer preferred channels to communicate with brands in the U.S. 2018

    • Share of time spent viewing ad-supported content in the U.S. 2002-2017

    • Adult views on targeted advertising in the U.S. 2019

    • Consumer more likely to engage with tailored ads in the U.S. 2018

    • Influence of advertising perception on ad blocking usage in the U.S. 2018

    • Leading ad avoidance measures used by U.S. adults in 2017

    • Influence of relevant advertising on consumer brand perception in the U.S. 2018

    • Attitudes towards product placement in shows & movies in the U.S. 2018

    • Podcast listeners' ad receptivity in the U.S. 2018

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