Advertising in the United States

Statistics report on advertising in the United States

Advertising in the United States

A compilation of the latest data on the American advertising industry, it provides an overview of the sector before delving into its multiple media: television, radio, print, out-of-home (OOH), the internet, and podcasts. The report also features survey information on ad perception in the United States.

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Table of contents

Overview

10
  • Premium Statistic Advertising revenue in the U.S. 2014-2027
  • Premium Statistic Ad revenue in the U.S. 2023-2027, by medium
  • Premium Statistic Change in advertising spending in the U.S. 2022, by medium
  • Basic Statistic Revenue of the U.S. advertising industry 2004-2021
  • Basic Statistic Expenses in U.S. advertising, PR and related services 2007-2021
  • Premium Statistic Largest advertisers in the U.S. 2022
  • Premium Statistic U.S. measured media ad spend 2022, by category
  • Premium Statistic Local advertising revenue in the U.S. 2019-2023
  • Premium Statistic Local ad revenue in the U.S. 2023, by medium
  • Premium Statistic Leading multi-market advertising pitches in the U.S. 2022, by media spending

Broadcast media

7
  • Premium Statistic TV advertising spending in the U.S. 2011-2026
  • Premium Statistic Upfront TV ad spend in the U.S. 2019-2025
  • Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2022
  • Premium Statistic Largest advertisers on cable TV networks in the U.S. 2022
  • Premium Statistic Radio advertising revenue in the U.S. & Canada 2023-2027
  • Premium Statistic Largest radio advertisers in the U.S. 2021
  • Premium Statistic Leading radio advertiser industries in the U.S. 2022, by radio ad spending

Print media

5
  • Premium Statistic U.S. newspaper publishers revenue 2010-2021, by source
  • Premium Statistic Advertising revenue of U.S. newspapers 2013-2021
  • Premium Statistic U.S. periodical publishers revenue 2010-2021, by source
  • Premium Statistic Quarterly magazine ad spend in the U.S. 2019-2021
  • Premium Statistic Largest magazine advertisers in the U.S. 2022

Outdoor

7
  • Premium Statistic Out-of-home (OOH) advertising revenue in the U.S. 2007-2022
  • Basic Statistic Estimated revenue of U.S. outdoor advertising companies 2000-2021
  • Basic Statistic Expenses of U.S. outdoor advertising companies 2007-2021
  • Premium Statistic Leading out-of-home (OOH) advertising categories in the U.S. 2022, by OOH ad spending
  • Premium Statistic Change in OOH ad spend of the top 10 highest-spending categories in the U.S. 2022
  • Premium Statistic Digital out-of-home (DOOH) ad spend in the U.S. 2019-2026
  • Premium Statistic DOOH ad spending's share in total OOH ad spend in the U.S. 2019-2026

Digital

7
  • Basic Statistic Online advertising revenue in the U.S. 2000-2022
  • Premium Forecast Digital Market Outlook: digital advertising spending in the U.S. 2019-2028, by format
  • Premium Statistic Change in digital ad spend in the U.S. 2021-2027
  • Premium Statistic Digital ad spend growth in the U.S. 2022, by format
  • Premium Statistic Digital ad spend growth in the U.S. 2023, by format
  • Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
  • Premium Statistic Largest internet display advertisers in the U.S. 2022

Podcasts

6
  • Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2025
  • Premium Statistic Podcast ad spend growth in the U.S. 2019-2024
  • Premium Statistic Podcast share in digital audio services ad spend in the U.S. 2019-2024
  • Premium Statistic Podcast ad revenue in the U.S. 2021-2022, by genre
  • Premium Statistic Podcast ad revenue in the U.S. 2019-2021, by ad type
  • Premium Statistic Largest podcast advertisers in the U.S. 2022

Advertising perception

9
  • Premium Statistic Relevance of causes when deciding to buy from a brand in the U.S. 2022-2023
  • Premium Statistic Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
  • Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
  • Premium Statistic Importance of targeted marketing to Gen Z in the U.S. 2022
  • Premium Statistic Commercial types resonating the most with adults in the U.S. 2023
  • Premium Statistic Share of onliners willing to give data for a customized experience in the U.S. 2022
  • Premium Statistic Online consumers' attitudes toward ad and marketing personalization in the U.S. 2022
  • Premium Statistic Preferred podcast ad types in the U.S. 2022
  • Premium Statistic Podcast advertising effectiveness in the U.S. 2022
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FURTHER REPORTS

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