Advertising market in the U.S.

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Statista Dossier on advertising in the U.S.

Table of contents

  • 1. Overview
    • Advertising spending in the U.S. 2015-2022

    • Advertising spending in the U.S. 2018-2022, by media

    • Revenue of the U.S. advertising industry 2004-2019

    • Expenses in U.S. advertising, PR and related services 2007-2019

    • Largest advertisers in the U.S. 2019

    • U.S. measured media ad spend 2014-2019, by category

    • Local ad revenue in the U.S. 2019-2021

    • Local ad revenue in the U.S. 2021, by medium

    • Ad spend in the U.S. 2010-2019, by state

    • Ad spend ROI in the U.S. 2018, by medium

  • 2. Broadcast media
    • TV advertising spending in the U.S. 2011-2024

    • Upfront TV ad spend in the U.S. 2016-2020

    • Largest advertisers on broadcast network TV in the U.S. 2019

    • Largest advertisers on cable TV networks in the U.S. 2019

    • Radio ad spend in the U.S. 2019-2023

    • Largest radio advertisers in the U.S. 2019

    • Leading radio advertising industries in the U.S. 2019

  • 3. Print media
    • National newspaper ad spend in the U.S. 2010-2021

    • U.S. newspaper publishers revenue 2010-2019, by source

    • Advertising revenue of U.S. newspapers 2013-2019

    • U.S. periodicals advertising revenue 2010-2016

    • Magazine ad spend in the U.S. 2013-2018, by platform

  • 4. Out-of-home
    • DOOH ad spend in the U.S. 2019-2023

    • Estimated revenue of U.S. outdoor advertising companies 2000-2019

    • Largest outdoor advertisers in the U.S. 2019

    • Expenses of U.S. outdoor advertising companies 2007-2019

    • Leading outdoor advertising categories in the U.S. Q2 2020

    • Number of digital billboards in the U.S. 2016-2020

    • U.S. consumers who find poster advertising annoying 2017

  • 5. Cinema
    • Cinema advertising revenue in the U.S. 2010-2021

    • Distribution of cinema advertising revenue in the U.S. 2019, by target

    • Revenue sources of U.S. movie theaters 2010-2019

    • Number of new brands advertised in U.S. cinemas 2013-2019

  • 6. Digital
    • Digital advertising spending in the U.S. 2019-2024

    • Change in digital ad spend in the U.S. 2019-2024

    • Digital advertising spending in the U.S. 2019-2020, by channel

    • Growth of digital advertising revenue in the U.S. 2019-2021, by format

    • Distribution of U.S. digital ad spend 2019, by industry

    • Largest internet display advertisers in the U.S. 2019

  • 7. Advertising response
    • Attitudes towards TV ads in the U.S. 2019, by audience type

    • Share of U.S. adults paying attention to commercials in 2019

    • Internet user attitudes towards online ads in the U.S. Q2 2020

    • Influence of relevant advertising on consumer brand perception in the U.S. Q2 2020

    • Adult views on targeted advertising in the U.S. 2019

    • Consumer more likely to engage with tailored ads in the U.S. 2018

    • Views on racial diversity in ads in U.S. 2020

    • Importance of diversity in advertising according to consumers in the U.S. 2019

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