Advertising in the United States

Statistics report on advertising in the United States

Advertising in the United States

A compilation of the latest data on the American advertising industry, it provides an overview of the sector before delving into its multiple media: television, radio, print, out-of-home (OOH), the internet, and podcasts. The report also features survey information on ad perception in the United States.

Table of contents

Overview

10
  • Premium Statistic Advertising revenue in the U.S. 2014-2027
  • Premium Statistic Ad revenue in the U.S. 2023-2027, by medium
  • Premium Statistic Change in advertising spending in the U.S. 2022, by medium
  • Basic Statistic Revenue of the U.S. advertising industry 2004-2021
  • Basic Statistic Expenses in U.S. advertising, PR and related services 2007-2021
  • Premium Statistic Largest advertisers in the U.S. 2022
  • Premium Statistic U.S. measured media ad spend 2022, by category
  • Premium Statistic Local advertising revenue in the U.S. 2019-2024
  • Premium Statistic Leading paid media in the U.S. 2023, by local advertising revenue
  • Premium Statistic Leading multi-market advertising pitches in the U.S. 2023, by media spending

Broadcast media

7
  • Premium Statistic TV advertising spending in the U.S. 2011-2026
  • Premium Statistic Upfront TV ad spend in the U.S. 2019-2025
  • Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2022
  • Premium Statistic Largest advertisers on cable TV networks in the U.S. 2022
  • Premium Statistic Radio advertising revenue in the U.S. & Canada 2023-2027
  • Premium Statistic Largest radio advertisers in the U.S. 2023
  • Premium Statistic Leading radio advertiser industries in the U.S. 2022, by radio ad spending

Print media

5
  • Premium Statistic U.S. newspaper publishers revenue 2010-2021, by source
  • Premium Statistic Advertising revenue of U.S. newspapers 2013-2021
  • Premium Statistic U.S. periodical publishers revenue 2010-2021, by source
  • Premium Statistic Quarterly magazine ad spend in the U.S. 2019-2021
  • Premium Statistic Largest magazine advertisers in the U.S. 2022

Outdoor

7
  • Premium Statistic Out-of-home (OOH) advertising revenue in the U.S. 2007-2022
  • Basic Statistic Estimated revenue of U.S. outdoor advertising companies 2000-2021
  • Basic Statistic Expenses of U.S. outdoor advertising companies 2007-2021
  • Premium Statistic Leading out-of-home (OOH) advertising categories in the U.S. 2022, by OOH ad spending
  • Premium Statistic Change in OOH ad spend of the top 10 highest-spending categories in the U.S. 2022
  • Premium Statistic Digital out-of-home (DOOH) ad spend in the U.S. 2019-2026
  • Premium Statistic DOOH ad spending's share in total OOH ad spend in the U.S. 2019-2026

Digital

7
  • Basic Statistic Online advertising revenue in the U.S. 2000-2022
  • Premium Forecast Digital Market Outlook: digital advertising spending in the U.S. 2019-2028, by format
  • Premium Statistic Change in digital ad spend in the U.S. 2021-2027
  • Premium Statistic Digital ad spend growth in the U.S. 2022, by format
  • Premium Statistic Digital ad spend growth in the U.S. 2023, by format
  • Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
  • Premium Statistic Largest internet display advertisers in the U.S. 2022

Podcasts

6
  • Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2025
  • Premium Statistic Podcast ad spend growth in the U.S. 2021-2025
  • Premium Statistic Podcast share in digital audio services ad spend in the U.S. 2019-2024
  • Premium Statistic Podcast ad revenue in the U.S. 2021-2022, by genre
  • Premium Statistic Podcast ad revenue in the U.S. 2019-2021, by ad type
  • Premium Statistic Largest podcast advertisers in the U.S. 2023

Advertising perception

9
  • Premium Statistic Relevance of causes when deciding to buy from a brand in the U.S. 2022-2023
  • Premium Statistic Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
  • Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
  • Premium Statistic Importance of targeted marketing to Gen Z in the U.S. 2022
  • Premium Statistic Commercial types resonating the most with adults in the U.S. 2023
  • Premium Statistic Share of onliners willing to give data for a customized experience in the U.S. 2022
  • Premium Statistic Online consumers' attitudes toward ad and marketing personalization in the U.S. 2022
  • Premium Statistic Preferred podcast ad types in the U.S. 2023
  • Premium Statistic Podcast advertising effectiveness in the U.S. 2022

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)