Advertising market in the U.S.

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on advertising in the U.S.

This dossier has been compiled to provide statistical information about advertising in the United States.

Table of contents

  • 1. Overview
    • Revenue of the U.S. advertising industry 2004-2016

    • Expenses in U.S. advertising and related services 2007-2016

    • Advertising spending in the U.S. 2015-2021

    • Advertising spending in the U.S. from 2010-2020, by media

    • Advertising revenue growth in the U.S. 2017, by medium

    • Media ad spend vs. time spent in the U.S. in 2017

    • Largest advertisers in the U.S. 2017

    • U.S. measured media ad spend 2014-2017, by category

    • Local ad revenue in the U.S. 2016-2021

    • Local ad revenue in the U.S. 2018, by medium

    • Ad spend in the U.S. 2010-2019, by state

    • Ad spend ROI in the U.S. 2018, by medium

  • 2. TV
    • TV advertising revenue in the U.S. 2018-2022

    • Local TV ad revenue in the U.S. 2010-2019

    • U.S. cable and other pay TV services ad spend 2010-2017

    • Short-form DRTV quarterly spend in the U.S. 2010-2017

    • Long-form DRTV ad spend in the U.S. 2005-2017

    • Most advertised brands on TV in the U.S. in Q1 2018, by ad count

    • Share of online TV in TV advertising revenue in the U.S. 2012-2018

    • U.S. consumers who find TV advertising helpful 2017

    • U.S. consumers who find TV advertising annoying 2017

    • National primetime TV upfront ad sales in the U.S. 2008-2019

  • 3. Radio
    • Radio ad spend in the U.S. 2012-2022

    • Direct response (DR) radio ad spend in the U.S. 2011-2017

    • Largest radio advertisers in the U.S. 2017

    • Leading U.S. radio advertisers on music-based stations 2017, by ad spend

    • Leading U.S. radio advertisers on spoken word stations 2017, by ad spend

    • Leading radio advertising industries in the U.S. 2017

    • Radio ad sellers' marketing and digital knowledge in the U.S. 2017

    • U.S. consumers who find radio advertising helpful 2017

    • U.S. consumers who find radio advertising annoying 2017

  • 4. Newspapers
    • U.S. newspaper publishers revenue 2010-2016, by source

    • National newspaper ad spend in the U.S. 2010-2021

    • Classified advertising revenue of U.S. newspapers 2010-2016

    • Largest newspaper advertisers in the U.S. 2017

    • U.S. newspaper publishers: ad revenue decline 2013-2016

    • Newspaper advertising volume growth in the U.S. 2015-2016, by category

    • U.S. consumers who find print newspaper advertising helpful 2017

    • U.S. consumers who find print newspaper advertising annoying 2017

  • 5. Magazines
    • U.S. periodicals advertising revenue 2010-2016

    • Magazine ad spend in the U.S. 2013-2018, by platform

    • Magazine advertising spending change in the U.S. 2008-2015

    • Leading print magazine advertisers in the U.S. 2017

    • Magazine advertising effectiveness in the U.S. in 2017, by position

    • Share of SMBs using select print media for advertising or promotion in the U.S. 2016

    • B2B print marketing and advertising spending share in the U.S. 2016, by type

    • U.S. consumers who find print magazine and periodical advertising helpful 2017

    • U.S. consumers who find print magazine and periodical advertising annoying 2017

  • 6. Out-of-home
    • Estimated revenue of U.S. outdoor advertising companies 2000-2016

    • Expenses of U.S. outdoor advertising companies 2007-2016

    • Annual outdoor advertising revenue in the U.S. 2009-2017

    • DOOH ad spend in the U.S. 2014-2019

    • Largest outdoor advertisers in the U.S. 2017

    • Leading outdoor advertising categories in the U.S. Q2 2018

    • Number of digital billboards in the U.S. 2016-2018

    • Exposure to DOOH media in the U.S. 2014-2017

    • U.S. consumers who find poster advertising helpful 2017

    • U.S. consumers who find poster advertising annoying 2017

    • U.S. consumer actions influenced by poster ads 2016

  • 7. Cinema
    • Revenue sources of U.S. movie theaters 2010-2016

    • Cinema advertising revenue in the U.S. 2010-2021

    • Distribution of cinema advertising revenue in the U.S. 2017, by target

    • Number of new brands advertised in U.S. cinemas 2013-2017

    • U.S. consumers who find cinema advertising helpful 2017

    • U.S. consumers who find cinema advertising annoying 2017

  • 8. Digital
    • Digital advertising spending in the U.S. 2015-2021

    • Change in digital ad spend in the U.S. 2016-2021

    • Digital advertising spending in the U.S. 2011-2019, by channel

    • Growth of digital advertising revenue in the U.S. 2018-2019, by format

    • Distribution of U.S. digital ad spend 2018, by industry

    • Quarterly growth in digital ad requests in the U.S. Q2 2014 - Q2 2018

    • Share of digital ad requests in the U.S. Q1 2017 - Q2 2018, by format

    • Largest internet display advertisers in the U.S. 2017

    • Digital classifieds & directories ad spend in the U.S. 2015-2020

    • Hispanic digital ad spend in the U.S. 2015-2020

    • Ad blocking penetration in the U.S. 2014-2018, by device

  • 9. Advertising response
    • Consumer attitudes towards selected advertising types in the U.S. 2017

    • Leading types of ads seen as well targeted by U.S. consumers in 2017

    • Leading types of ads seen as entertaining by U.S. consumers in 2017

    • Leading brands in the U.S. 2017, by ad awareness

    • Share of time spent viewing ad-supported content in the U.S. 2002-2017

    • U.S. consumer awareness of online advertising on their electronic devices 2017

    • Internet user attitudes to online ads in the U.S. 2018

    • Influence of advertising perception on ad blocking usage in the U.S. 2018

    • Leading ad avoidance measures used by U.S. adults in 2017

    • U.S. consumer attitude towards brands using AI to create ads in 2017

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

News
News