Advertising market in the U.S.

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Statista dossier on advertising in the U.S.

This dossier has been compiled to provide statistical information about advertising in the United States.

Table of contents

  • 1. Overview
    • Revenue of the U.S. advertising industry 2004-2015

    • Expenses in U.S. advertising and related services 2007-2015

    • U.S. federal government ad spend 2006-2015

    • Advertising spending in the U.S. 2015-2020

    • Advertising spending in the U.S. from 2010-2020, by media

    • Advertising revenue growth in the U.S. 2016, by medium

    • Time spent with media vs. ad spending in the U.S. 2016

    • Largest advertisers in the U.S. 2015

    • U.S. measured media ad spend 2014-2015, by category

    • Local ad revenue in the U.S. 2016-2021

    • Local ad revenue in the U.S. 2017, by medium

    • Ad spend in the U.S. 2010-2019, by state

  • 2. TV
    • TV advertising revenue in the U.S. 2016-2020

    • TV advertising spending growth in the U.S. 2016, by format

    • Local TV ad revenue in the U.S. 2010-2019

    • U.S. cable and other pay TV services ad spend 2010-2016

    • Short-form DRTV quarterly spend in the U.S. 2010-2016

    • Long-form DRTV ad spend in the U.S. 2005-2016

    • Share of online TV in TV advertising revenue in the U.S. 2012-2016

    • Attitudes towards primetime advertising in the U.S. 2004-2015

    • Reaction to commercials in primetime TV in the U.S. 2015

    • TV advertising adoption among SMEs in the U.S. 2016

    • Scatter vs. upfront TV ad spend share in the U.S. 2016

  • 3. Radio
    • Radio ad spend in the U.S. 2012-2021

    • Radio ad revenue in the U.S. 2009-2015, by source

    • Spanish radio ad revenue in the U.S. 2007-2015

    • Direct response (DR) radio ad spend in the U.S. 2011-2016

    • Largest radio advertisers in the U.S. 2015

    • Leading radio advertising industries in the U.S. 2015

    • Radio advertising adoption among SMEs in the U.S. 2016

    • Radio ad sellers' marketing and digital knowledge in the U.S. 2017

  • 4. Newspapers
    • U.S. newspaper publishers revenue 2010-2015, by source

    • National newspaper ad spend in the U.S. 2010-2021

    • Classified advertising revenue of U.S. newspapers 2010-2015

    • Largest newspaper advertisers in the U.S. 2015

    • U.S. newspaper publishers: ad revenue decline 2013-2016

    • Newspaper advertising volume growth in the U.S. 2015, by category

    • Community newspaper advertising adoption among SMEs in the U.S. 2016

    • Daily newspaper advertising adoption among SMEs in the U.S. 2016

  • 5. Magazines
    • U.S. periodicals advertising revenue 2010-2015

    • Magazine ad spend in the U.S. 2013-2018, by platform

    • Magazine advertising spending change in the U.S. 2008-2015

    • Leading print magazine advertisers in the U.S. 2015

    • Magazine advertising effectiveness in the U.S. in 2015, by position

    • Magazine advertising adoption among SMEs in the U.S. 2016

    • Share of SMBs using select print media for advertising or promotion in the U.S. 2016

    • B2B print marketing and advertising spending share in the U.S. 2016, by type

  • 6. Out-of-home
    • Expenses of U.S. display advertising companies 2007-2015

    • Annual outdoor advertising revenue in the U.S. 2009-2016

    • Outdoor advertising adoption among SMEs in the U.S. 2016

    • DOOH ad spend in the U.S. 2014-2019

    • Largest outdoor advertisers in the U.S. 2015

    • Leading outdoor advertising categories in the U.S. 2017

    • Largest OOH ad markets in the U.S. 2015

    • Out-of-home ad reach in the U.S. 2016, by type

    • Number of digital billboards in the U.S. 2016-2017

    • Revenue sources of U.S. movie theaters 2010-2015

  • 7. Cinema
    • Revenue sources of U.S. movie theaters 2010-2015

    • Cinema advertising revenue in the U.S. 2010-2021

    • Cinema advertising spending change in the U.S. 2008-2015

    • Distribution of cinema advertising revenue in the U.S. 2016, by target

    • Number of new brands advertised in U.S. cinemas 2013-2016

  • 8. Digital
    • Digital advertising spending in the U.S. 2015-2020

    • Change in digital ad spend in the U.S. 2012-2018

    • Digital advertising spending in the U.S. 2011-2019, by channel

    • Digital ad spend in the U.S. 2016, by format

    • Growth of digital advertising spending in the U.S. 2016-2017, by format

    • Leading internet display advertisers in the U.S. 2014

    • Distribution of U.S. digital ad spend 2016, by industry

    • Digital classifieds & directories ad spend in the U.S. 2015-2020

    • Ad blocking penetration in the U.S. 2014-2018, by device

    • Digital ad recall by U.S. internet users 2015, by format and device

    • Users of ad blockers in the U.S. 2016, by type

    • Hispanic digital ad spend in the U.S. 2015-2020

    • Consumer sensitivity to ad clutter 2016, by device

  • 9. Advertising effectiveness & response
    • Ad spend ROI in the U.S. 2015, by medium

    • Effective advertising measures according to SMEs in the U.S. 2016

    • Effectiveness of digital marketing activities among SMEs in the U.S. 2016

    • Consumer trust in different types of advertising in North America 2011-2015

    • Advertising response in North America in Q1 2013, by medium

    • Most resonant ad messages in North America 2015

    • Advertising effectiveness in the U.S. 2016, by medium

    • Types of ads influencing buying decisions in the U.S. 2015

    • Leading brands in the U.S. 2016, by ad awareness

    • Most disliked types of ads in France, Germany, the UK and the U.S. 2016

    • Most useful local advertising channels in the U.S. 2016

  • Language: English
  • Released: February 2017
  • Source(s): Statista
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