Advertising worldwide

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Statista dossier on advertising worldwide

This dossier has been compiled to provide statistical information about the global advertising market.

Table of contents

  • 1. Overview
    • Global advertising spending 2010-2017

    • Growth of advertising spending worldwide 2013-2019

    • Global advertising spending 2015-2020, by region

    • Advertising revenue growth 2015-2016

    • Advertising expenditure in the world's largest ad markets 2016

    • Advertising expenditure at the world's largest ad markets 2019

    • Countries with highest ad spend per person in 2016

    • Ad spend growth 2016-2017, by country

    • Consumer trust in different types of advertising worldwide 2007-2015

    • Largest global advertisers 2015

    • Advertising spending in the Middle East & Africa 2015-2020

  • 2. Print media
    • Global newspaper advertising expenditure 2014-2016

    • Global newspaper ad revenue growth 2014, by region

    • Global newspaper ad revenue growth 2010-2014, by region

    • Magazine publishing worldwide 2015-2020, by platform

    • Global magazine ad expenditure 2009-2019

    • Global consumer magazines advertising revenue 2008-2016

    • Global magazine advertising expenditure 2014-2016

    • Digital magazine revenue worldwide 2015-2020, by source

    • Global directories advertising revenue 2014-2019

  • 3. Broadcast media
    • Global TV industry revenue 2015, by source

    • Global television advertising revenue 2016-2019

    • TV ad spend CAGR 2014-2020, by region

    • Global TV ad spend 2019, by segment

    • Growth of the global TV advertising spending 2013-2018, by platform

    • Global TV revenue 2015, by source & region

    • Coping mechanisms against ads in video content worldwide 2015

    • Global radio revenue 2015, by source

    • Global radio advertising expenditure 2015-2017

    • Global audio ad expenditure 2009-2019

  • 4. Out of home
    • Global out-of-home advertising revenue 2014-2019

    • Fastest growing out-of-home advertising markets between 2013 and 2017

    • Growth of out-of-home advertising in select countries 2014-2019

    • Revenue of outdoor advertising companies 2015

    • Share of digital in out-of-home adverting revenue in selected markets 2019

    • Global DOOH ad spend 2014-2019

  • 5. Digital
    • Digital advertising spending worldwide 2015-2020

    • Global internet advertising expenditure 2013-2019, by type

    • Digital advertising revenue of leading online companies 2012-2016

    • Per capita digital ad spend 2016, by region

    • Digital Market Outlook: digital advertising revenue in selected countries 2016

    • Google's market share of global digital ad revenues 2016-2019

  • 6. Mobile
    • Mobile ad spend worldwide 2015-2020

    • Global mobile advertising expenditure 2013-2015, by region

    • Global mobile advertising expenditure 2012-2014, by category

    • Mobile in-app advertising spending worldwide 2013-2016

    • Mobile apps: revenue composition 2014, by country

    • Global mobile advertising revenue 2013-2018, by country

  • 7. Other media & ad types
    • Global cinema advertising revenue from 2015-2019

    • Global video games ad revenue 2009-2019

    • Most used types of in-game ads by developers worldwide 2015

    • Most used combinations of in-game ads by developers worldwide 2015

    • Global product placement spending 2012-2019

  • 8. Agencies
    • The most creative advertising agencies in the world in 2015

    • Gunn Report: most creative agency networks in 2016

    • Leading PR agencies worldwide 2016

    • Leading digital agency networks worldwide 2015

    • Revenue of the Publicis Groupe 2008-2016

    • Interpublic Group's revenue 2006-2016

    • Omnicom Group's revenue 2006-2016

    • WPP: annual revenue 2006-2015

  • Language: English
  • Released: October 2016
  • Source(s): Statista
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