Advertising worldwide

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Statista dossier on advertising worldwide

This dossier has been compiled to provide statistical information about the global advertising market.

Table of contents

  • 1. Overview
    • Global advertising spending 2010-2018

    • Growth of advertising spending worldwide 2010-2020

    • Global advertising spending 2015-2020, by region

    • Distribution of global advertising spending 2020, by media

    • Advertising spending in the world's largest ad markets 2017

    • Advertising spending at the world's largest ad markets 2020

    • Global ad markets with highest major media spend growth 2020 vs. 2017

    • Ad spend growth 2016-2018, by country

    • Gunn Report: most creative advertising markets 2017

    • Expected increase in marketing budgets according to CMOs worldwide 2018, by vertical

    • Perceived relevance of advertising media worldwide 2017

  • 2. Print media
    • Global print advertising expenditure from 2000 to 2017

    • Global newspaper advertising expenditure 2014-2016

    • Global newspaper ad spend growth 2010-2020

    • Magazine publishing worldwide 2015-2020, by platform

    • Global magazine ad expenditure 2010-2020

    • Global consumer magazines advertising revenue 2008-2016

    • Global magazine advertising expenditure 2014-2016

    • Digital magazine revenue worldwide 2015-2020, by source

    • Global directories advertising revenue 2014-2019

  • 3. Broadcast media
    • Global television advertising revenue 2018-2022

    • TV advertising spending worldwide from 2000-2020, by region

    • TV ad spend CAGR 2014-2020, by region

    • Global TV ad spend 2019, by segment

    • Growth of the global TV advertising spending 2013-2018, by platform

    • Global radio revenue 2016, by source

    • Global radio advertising expenditure 2015-2017

    • Global audio ad expenditure 2010-2020

  • 4. Out of home
    • Global out-of-home advertising revenue 2014-2019

    • OOH media revenue worldwide 2016, by type

    • Fastest growing out-of-home advertising markets between 2013 and 2017

    • Growth of out-of-home advertising in select countries 2014-2019

    • Revenue of outdoor advertising companies 2017

    • Share of digital in OOH ad sales worldwide 2005-2021

    • Share of digital in out-of-home advertising revenue in selected markets 2019

    • Global DOOH ad spend 2016-2023

  • 5. Digital
    • Digital advertising spending worldwide 2015-2020

    • Global internet advertising spending 2010-2020, by type

    • Global digital ad spend growth 2016-2021, by format

    • Digital Market Outlook: digital advertising revenue in selected countries 2018

    • Digital ad spend growth 2016-2019, by format

    • Programmatic ad spending worldwide 2017-2019

    • Western Europe: digital ad spend 2015-2020

    • Digital ad spend in the Middle East and Africa 2015-2020

    • Digital ad fraud losses worldwide 2018-2022

    • Content marketing revenue worldwide 2016-2017

    • Number of sites selling native advertising Q4 2014 - Q3 2017

    • Adblocking: penetration rate 2018, by country

  • 6. Mobile
    • Mobile ad spend worldwide 2015-2020

    • Mobile in-app advertising spending worldwide 2013-2016

    • Global mobile advertising revenue 2013-2018, by country

    • Share of worldwide mobile app revenues 2017, by channel

    • Global mobile ad spend in H1 2018, by OS

    • Global in-app ad spend share in H1 2018, by app category and vertical

    • Monetized mobile video ad impression share worldwide 2016-2017, by region

    • Leading countries ranked by mobile video ad viewability rates 2017

    • Leading mobile app monetization methods worldwide 2017

  • 7. Other media & ad types
    • Global cinema advertising revenue from 2015-2019

    • Global video games ad spend 2010-2020

    • Branded entertainment marketing revenue worldwide 2016-2017

    • Product placement revenue worldwide 2016-2017

    • Share of AVoD plays worldwide in 2016, by device

  • 8. Agencies
    • The most creative advertising agencies in the world in 2015

    • Gunn Report: most creative agency networks in 2017

    • Leading PR agencies worldwide 2017

    • Leading digital agency networks worldwide 2017

    • Revenue of the Publicis Groupe 2008-2017

    • Interpublic Group's revenue 2006-2017

    • Omnicom Group's revenue 2006-2017

    • WPP: annual revenue 2006-2017

    • Number of acquisitions carried out by major ad holdings 2016-2017

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