Advertising worldwide

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Statista Dossier on advertising worldwide

Table of contents

  • 1. Overview
    • Global advertising revenue 2012-2024

    • Growth of advertising spending worldwide 2000-2022

    • Distribution of global advertising spending 2022, by medium

    • Advertising spending in the world's largest ad markets 2019

    • Advertising spending in the world's largest ad markets 2022

    • Global ad markets with highest major media spend growth 2022 vs. 2019

    • Ad spend growth 2016-2018, by country

    • WARC Creative: most creative advertising markets 2019

    • Expected increase in marketing budgets according to CMOs worldwide 2019, by country

  • 2. Regional advertising
    • Advertising spending APAC 2010-2022

    • Advertising spending APAC 2019 by type

    • Latin America: advertising spending 2010-2022

    • Latin America: advertising spending 2019-2022, by medium

    • Advertising spending in Western Europe 2017-2022, by medium

    • Advertising spend in Central and Eastern Europe 2017-2022, by type

    • MENA advertising spending 2000-2022

  • 3. Traditional media
    • Global magazine ad spend share 2014-2020

    • Global newspaper advertising expenditure 2000-2022

    • Global television advertising revenue 2015-2024

    • TV advertising spending worldwide from 2000-2022, by region

    • Global radio advertising expenditure 2000-2022

    • Global OOH ad expenditure 2000-2022

  • 4. Digital & mobile
    • Digital advertising spending worldwide 2019-2024

    • Global internet advertising spending 2007-2022, by format

    • Digital ad spend growth 2016-2022, by format

    • Digital Market Outlook: digital advertising spending in selected countries 2020

    • Mobile advertising spending worldwide 2007-2022

    • Global mobile app install advertising spending 2017-2022

    • Mobile in-app creative ad share worldwide 2019, by format

    • Global DOOH ad spend 2017-2027

    • Digital ad fraud losses worldwide 2018-2022

  • 5. Agencies
    • WARC Creative: most creative agency networks in 2019

    • Leading PR agencies worldwide 2019

    • Leading digital agency networks worldwide 2019

    • Revenue of the Publicis Groupe 2008-2020

    • Interpublic Group's revenue 2006-2020

    • Omnicom Group's revenue 2006-2020

    • WPP: annual revenue 2006-2020

    • Number of acquisitions carried out by major ad holdings 2016-2019

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