Connected TV programmatic ad spend USA 2022 | Statista

In 2021, connected TV programmatic advertising spending in the United States was projected to reach 6.93 billion U.S. dollars. In the same year, total programmatic digital display ad expenditures in the U.S. were expected to stand at 79.61 billion U.S. dollars.

Connected TV (CTV) programmatic display advertising spending in the United States from 2019 to 2022 (in billion U.S. dollars)

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Release date

January 2021

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Region

United States

Survey time period

2019

Supplementary notes

* Forecast.
Digital display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook and Twitter; includes advertising that appears on connected TV (CTV) devices; data after 2016 excludes connected TV devices; excludes network-sold inventory from traditional linear TV and addressable TV advertising.

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