Advertising in Belgium

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Statista Dossier on the Belgian advertisement industry

Marketing and advertising are becoming more and more specialized, especially in a country that is as divided as Belgium. This dossier aims to provide an overview of the advertising industry in the country, and looks at both the traditional advertisement industry, such as newspaper and television advertising, as well as more recent developments like digital advertising. A strong focus in this dossier is the separation between (Flemish) Dutch-language and (Walloon) French-language media.

Table of contents

  • 1. Market overview
    • Offline ad spending in Belgium 2019, by media type

    • Price index of the gross advertising costs in Belgium 2013-2018

    • KPIs used in marketing campaings in Belgium in 2018, by type

  • 2. Digital advertising
    • Digital ad spend in Belgium 2015-2018

    • Digital display ad spend in Belgium 2015-2018

    • Mobile display ad spend in Belgium 2017-2018

    • Online video ad spend in Belgium 2015-2018

    • Content marketing methods used in Belgium 2018

  • 3. Newspapers and magazines
    • Magazine ad spending in Belgium 2015-2019

    • Price index of gross magazine advertising costs in Belgium 2013-2018

    • Newspaper ad spending in Belgium 2015-2019

    • Price index of gross newspaper advertising costs in Belgium 2013-2018

    • Average readership per issue of daily newspapers in Belgium 2017-2019

    • Free local press ad spending in Belgium 2015-2019

  • 4. Television
    • TV ad spending in Belgium 2015-2019

    • Price index of gross television advertising costs in Belgium 2013-2018

    • Market share TV stations Dutch-speaking Belgium 2019

    • Average daily reach VRT in Belgium 2014-2018

    • Market share TV stations French-speaking Belgium 2019

    • Average daily reach RTBF in Belgium in 2019

  • 5. Radio
    • Radio ad spending in Belgium 2015-2019

    • Price index of gross radio advertising costs in Belgium 2013-2018

    • Most popular Dutch radio stations in Belgium 2020

    • Daily reach Dutch radio stations in Belgium 2019

    • Most popular French radio stations in Belgium 2019

    • Daily reach French radio stations in Belgium 2019

  • 6. Out-of-home and cinema
    • OOH ad spending in Belgium 2015-2019

    • Price index of gross out-of-home advertising costs in Belgium 2013-2018

    • Total cinema advertising investments in Flanders (Belgium) 2012-2018

    • Price index of gross cinema advertising costs in Belgium 2013-2018

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