Magazine industry in the U.S.

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Statista dossier on the magazine industry in the U.S.

This dossier has been compiled to provide statistical information about the magazine market in the United States.

Table of contents

  • 1. Overview
    • Number of magazines in the United States from 2002 to 2017

    • Magazine launches in the U.S. in 2017, by category

    • Revenue of U.S. periodical publishers 2005-2017

    • U.S. periodical publishers revenue 2010-2017, by source

    • U.S. periodical publishing revenue 2010-2017, by media type

    • Expenses of U.S. periodical publishers 2010-2017

    • Magazine retail sales revenue in the U.S. 2007-2017

    • Consumer magazine retail unit sales in the U.S. H2 2016-H2 2017

  • 2. Market leaders
    • Leading U.S. magazines H1 2017, by circulation

    • Magazines with largest audience in the U.S. 2018

    • Most popular children's magazines in the U.S. October 2017

    • Fastest growing magazine brands in the U.S. 2017

    • Magazines with largest online audience in the U.S. 2018

    • Magazines with largest mobile audience in the U.S. 2018

    • Magazine unit sales in North America 2016, by category

  • 3. Advertising
    • U.S. periodicals advertising revenue 2010-2016

    • Leading print magazine advertisers in the U.S. 2017

    • Meredith Corporation ad revenue 2014-2018, by magazine

    • Magazine advertising adoption among SMEs in the U.S. 2016

    • Magazine advertising effectiveness in the U.S. in 2017, by position

    • U.S. consumers who find print magazine and periodical advertising helpful 2017

    • Global magazine ad expenditure 2010-2020

  • 4. Consumer behavior
    • Number of magazine readers in the U.S. 2012-2017

    • U.S. household expenditure on newspapers and magazines 2017

    • U.S. media use: time spent reading magazines 2010-2018

    • Frequency of reading print magazines by U.S. consumers 2017

    • Frequency of reading digital magazines by U.S. consumers 2017

    • Number of magazine issues read per person in the U.S. 2015-2018, by format

    • Average time spent with magazines in North America in 2018, by format

    • U.S. magazine audience 2015-2018 by platform

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