Magazine industry in the U.S.

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Statista dossier on the magazine industry in the U.S.

This dossier has been compiled to provide statistical information about the magazine market in the United States.

Table of contents

  • 1. Overview
    • Number of magazines in the United States from 2002 to 2018

    • Magazine launches in the U.S. in 2018, by category

    • Revenue of U.S. periodical publishers 2005-2017

    • U.S. periodical publishing revenue 2010-2017, by media type

    • U.S. periodical publishers revenue 2010-2017, by source

    • Expenses of U.S. periodical publishers 2010-2017

  • 2. Market leaders
    • Fastest growing magazine brands in the U.S. 2018

    • Magazines with largest audience in the U.S. 2019

    • Audience of auto magazines in the U.S. 2019

    • Number of Scholastic's classroom magazines 2014-2018

    • Selected travel magazines audiences in the U.S. 2019, by platform

    • Magazines with largest online audience in the U.S. 2019

    • Magazines with largest mobile audience in the U.S. 2019

    • U.S. mobile web magazine audience 2015-2019

  • 3. Advertising
    • Advertising spending in the U.S. 2019-2023, by medium

    • Advertising spending change in the U.S. 2018-2020, by medium

    • Leading print magazine advertisers in the U.S. 2017

    • Meredith Corporation ad revenue 2014-2018, by magazine

    • Magazine advertising effectiveness in the U.S. in 2017, by position

  • 4. Consumption
    • Number of magazine readers in the U.S. 2012-2018

    • U.S. magazine audience 2015-2019 by platform

    • Number of magazine issues read per person in the U.S. 2015-2018, by format

    • Number of print magazines read in the U.S. 2018, by age group

    • Average time spent with magazines in North America in 2018, by format

    • U.S. household expenditure on newspapers and magazines 2017

  • 5. Usage
    • Discovering new podcasts in the United States in 2018

    • Research completed prior to buying a product in the United States as of 2018

    • Sources of brand discovery for Gen Z in the U.S. 2019

    • Sources of brand discovery for Gen X in the U.S. 2019

    • Sources of brand discovery for Boomers in the U.S. 2019

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