Lionel Sujay Vailshery
Research expert covering the consumer electronics industry
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Global spending on enterprise software has continually increased over the past decade and forecasts suggest that this growth will continue in the near future, after offsetting the slight decline as a result of the coronavirus (COVID-19) outbreak in 2020. With its popular SAP S/4HANA suite currently amassing around 20,000 subscribers, SAP is well positioned for success within a rapidly growing market. In addition to its strength in the enterprise resource planning (ERP) software market, SAP has also built strong positions within many parallel software markets such as supply chain management, customer relationship management (CRM), and business process management (BPM).SAP’s role in business development
One byproduct of these various enterprise-level software packages is a massive amount of business data that can be used to progress business development. Through the combination of this data and analytics software, companies can further their understanding of the impacts of business strategies both within their organization and among their customers. Conveniently, SAP’s main revenue segments are software support, cloud, services, and software licenses, thereby bundling and offering a massive range of business tools under one single company, making it simple for their customers at nearly every stage of business development.Cloud
The combination of this strong base of software offerings along with the company’s investment into cloud computing bodes well for its continued success. SAP is among the world’s leading cloud vendors among the likes of Microsoft and Amazon, and brings in billions of euros per year from its cloud segment. As features such as data-based analytics and platform scalability grow from useful tools into necessary qualities for business growth and competition, the offerings of companies like SAP should only grow in demand.
