In 2017, SAP represented one of the most valuable technology brands worldwide, with the value of the brand estimated at 55.37 billion U.S. dollars globally, ahead of Oracle, Samsung, and Intel, among others. The SAP brand also performs strongly against other valuable brands within Germany, behind companies such as Mercedes Benz, BMW, and Deutsche Telekom.
As of 2017, SAP employed more than 88 thousand people globally, the majority of whom were working in research and development. SAP's expenditure on research and development came to 3.35 billion euros that same year.
