Digital advertising in India

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Statista Dossier about the digital advertising in India

Table of contents

  • 1. Global overview
    • Global advertising expenditure 2015-2020, by media

    • Global internet advertising spending 2007-2022, by format

    • Internet ad spending APAC 2010-2022

    • Digital advertising revenue of leading online companies 2012-2020

  • 2. India key figures
    • Ad revenue of media & entertainment industry India 2019-2021, by segment

    • Value of the digital media market in India 2016-2023

    • Expenditure on display ads India 2017-2021

    • Market size of digital advertising industry in India FY 2011-2024

    • Digital advertising revenue in India FY 2008-2022

    • Digital ad spend in India 2020, by industry

  • 3. Mobile advertising
    • Mobile advertising expenditure in India 2017-2023

    • Share of mobile in digital ad spend in India 2015-2022

    • Share of Google in mobile search market India 2019-2020

  • 4. Expenditure by media channel
    • Share of media ad spends in India 2016-2022, by channel

    • Distribution of media and entertainment ad spend in India 2020, by channel

    • Distribution of e-commerce ad expenditure in India 2020, by channel

    • Distribution of BFSI ad expenditure in India 2020, by channel

  • 5. Expenditure by format
    • Share of digital advertising expenditure in media industry India 2020, by format

    • Distribution of FMCG digital advertising expenditure India 2020, by format

    • Distribution of e-commerce digital advertising expenditure in India 2020, by format

    • Distribution of BFSI digital advertising expenditure in India 2020, by format

    • Number of users reached by ads on select social media India 2020

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