Digital advertising in India

The Statista dossier
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Statista dossier on digital advertising in India

This dossier presents a range of statistics and insights about the digital advertising industry in India. An overview is provided on India's place in the global advertising market along with the total revenue, expenditure and category wise ad spends under the rapidly rising digital technologies. A breakdown of the share of digital formats being used by different industry verticals is also provided.

Table of contents

  • 1. Global overview
    • Global advertising expenditure 2015-2020, by media

    • Leading mobile ad markets worldwide 2018, by ad spend growth

    • Global internet advertising spending 2007-2022, by type

    • Digital advertising revenue of leading online companies 2012-2019

    • Ad spend distribution APAC 2018, by medium

  • 2. India key figures
    • Market size of digital advertising industry in India 2010-2024

    • Digital advertising revenue in India 2007-2024

    • Digital ad spend in India 2013-2024

    • Digital ad spend in India 2018 by industry

    • Purchasing share of the digital advertising industry in India by type 2016-2021

  • 3. Mobile advertising
    • Spending value in the mobile advertising industry in India 2017-2023

    • Share of mobile in digital ad spend in India 2015-2021

    • Share of Google in mobile search market India 2017-2019

  • 4. Expenditure by media channel
    • Expenditure share of the ad industry in India 2016-2021 by channel

    • Distribution of media and entertainment ad spend in India 2019 by channel

    • Distribution of e-commerce ad expenditure in India 2019 by channel

    • Distribution of BFSI ad expenditure in India 2019 by channel

  • 5. Expenditure by format
    • Share of media in digital advertising expenditure in India by format 2019

    • Distribution of e-commerce digital advertising expenditure in India by format 2019

    • Distribution of BFSI digital advertising expenditure in India by format 2019

    • Distribution of retail digital advertising expenditure India by format 2019

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