Digital advertising in India

The Statista dossier
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Statista Dossier about the digital advertising in India

This dossier presents a range of statistics and insights about the digital advertising industry in India. An overview is provided on India's place in the global advertising market along with the total revenue, expenditure and category wise ad spends under the rapidly rising digital technologies. A breakdown of the share of digital formats being used by different industry verticals is also provided.

Table of contents

  • 1. Global overview
    • Global advertising expenditure 2015-2020, by media

    • Global internet advertising spending 2007-2022, by format

    • Internet ad spending APAC 2010-2022

    • Digital advertising revenue of leading online companies 2012-2019

  • 2. India key figures
    • Value of the digital media market in India 2016-2022

    • Market size of digital advertising industry in India FY 2011-2024

    • Digital advertising revenue in India FY 2008-2024

    • Digital ad spend in India FY 2014-2024

    • Digital ad spend in India 2019 by industry

    • Share of direct and programmatic ad spends in digital ad industry India 2016-2022

  • 3. Mobile advertising
    • Spending value in the mobile advertising industry in India 2017-2023

    • Share of mobile in digital ad spend in India 2015-2022

    • Share of Google in mobile search market India 2019-2020

  • 4. Expenditure by media channel
    • Share of media ad spends in India 2016-2022 by channel

    • Distribution of media and entertainment ad spend in India 2019 by channel

    • Distribution of e-commerce ad expenditure in India 2019 by channel

    • Distribution of BFSI ad expenditure in India 2019 by channel

  • 5. Expenditure by format
    • Share of digital advertising expenditure in media industry India 2019 by format

    • Distribution of FMCG digital advertising expenditure India 2019 by format

    • Distribution of e-commerce digital advertising expenditure in India 2019 by format

    • Distribution of BFSI digital advertising expenditure in India 2019 by format

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