India: number of digital buyers 2014-2020

Number of digital buyers in India from 2014 to 2020 (in millions)

India: number of digital buyers 2014-2020 This timeline displays a forecast of the number of digital buyers in India up to 2020, based on factual numbers from 2014 to 2016. In 2020, over 329 million people in India are expected to buy goods and services online, up from 130.4 million in 2016.
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Number of digital buyers in India from 2014 to 2020 (in millions)

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Digital buyers in millions
2020*329.1
2019*273.6
2018*224.1
2017*180.1
2016130.4
201593.4
201454.1
Digital buyers in millions
2020*329.1
2019*273.6
2018*224.1
2017*180.1
2016130.4
201593.4
201454.1
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Description

Source

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This timeline displays a forecast of the number of digital buyers in India up to 2020, based on factual numbers from 2014 to 2016. In 2020, over 329 million people in India are expected to buy goods and services online, up from 130.4 million in 2016.
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Release date
August 2016
Region
India
Survey time period
2014 to 2016
Age group
14 years and older
Supplementary notes
* Forecast.
The source defines digital buyers as internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.
2014 data from previous publication.
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  • Shopping behavior
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