Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

India: number of digital buyers 2014-2020

Number of digital buyers in India from 2014 to 2020 (in millions)

by Statista Research Department, last edited Aug 15, 2016
India: number of digital buyers 2014-2020 The e-commerce sector has seen a boom in the Asian region in the recent years. India, the south Asian country, had the fastest growing online retail market in 2019. The number of digital buyers across the country was estimated to be approximately 330 billion in 2020. The figure suggests that almost 71 percent of internet users in the region will have purchased products online for the mentioned time period. The sector is driven by personalized advertisements, attractive discounts, quick delivery and return infrastructure and a high penetration rate of smartphones. This retail ecosystem combined with the comfort of being at home and getting all your choices delivered to your doorstep has turned the tables for the e-commerce sector quite significantly.
Roots of the system

Major consumption in the sector came from the male population in the country in 2015, where Amazon was the preferred destination for scouting of products. Customized apps and experiences had their influence as well. Almost 50 percent of the citizens had used a mobile device for the purchase of goods or services in 2016 (278083).

Room for further branches

Even though there has been tremendous expansion in the sector, the penetration rate in the country is relatively low compared to markets such as China and the U.S. The progress has faced challenges in the form of trust issues due to a large number of fake websites and products, which was the reason that over 20 percent of the buyers refused to buy goods or services online in 2016. Reliable websites and quality assurance from manufacturers are tackling the issues headfirst, as they look to provide better products and services to customers and seek growth and benefits for the industry in the long run.
Show more

Number of digital buyers in India from 2014 to 2020 (in millions)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
E-commerce in BRIC
E-commerce in BRIC

All Information
in one Presentation

E-commerce in BRIC

Everything On "E-commerce in BRIC" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "E-commerce in BRIC"
  • E-commerce volume
  • Digital buyers
The most important statistics
  • Customer spending
  • Retailers and websites
  • Digital payment
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.