With a franchise value of approximately 3.05 billion U.S. dollars in 2017, the San Francisco 49ers’ revenue of amounted to 458 million U.S. dollars in 2016. The operating income of the 49ers in 2016 amounted to 130 million U.S. dollars and player expenses for the team in that same year stood at 176 million U.S dollars. The team is headquartered in Santa Clara, California and currently plays its home games at Levi’s Stadium. The team’s average regular season home attendance for that same year was at 70,000 that same year—13th highest in the NFL.
In a 2017 Statista survey on the popularity of NFL teams, four percent of respondents chose the San Francisco 49ers as their favorite NFL team. The San Francisco 49ers’ official Facebook and Twitter pages currently have a combined total of more than 5 million followers.