Share of shoppers looking for Black Friday deals worldwide as of early October 2021

Published by
D. Tighe,
Nov 24, 2022
As of early October 2021, about a quarter of consumers in the United States and Canada stated that they had already started looking for Black Friday and Cyber Monday deals, in order to get a head start on their holiday shopping.

Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country

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Source

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Release date

November 2021

Region

Worldwide, Canada, Germany, New Zealand, United Kingdom, United States

Survey time period

September 30 to October 6, 2021

Number of respondents

6,185*

Special properties

consumers that plan to make a purchase for Black Friday / Cyber Monday

Method of interview

Online survey

Supplementary notes

* The source adds the following information:
"Online survey conducted among representative samples of consumers living in USA (n=1,008), Canada (n=1,045), UK (n=2,084), Germany (n=1,037), and New Zealand (n=1,011) between September 30–October 6, 2021."

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