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Share of shoppers looking for Black Friday deals worldwide as of early October 2021

Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country

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Release date

November 2021


Worldwide, Canada, Germany, New Zealand, United Kingdom, United States

Survey time period

September 30 to October 6, 2021

Number of respondents


Special properties

consumers that plan to make a purchase for Black Friday / Cyber Monday

Method of interview

Online survey

Supplementary notes

* The source adds the following information:
"Online survey conducted among representative samples of consumers living in USA (n=1,008), Canada (n=1,045), UK (n=2,084), Germany (n=1,037), and New Zealand (n=1,011) between September 30–October 6, 2021."

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