K-beauty creator and vlogger PONY Syndrome (Park Hye-min) counting almost 6 million subscribers as of February 2022.
As of February 2023, Sandra Cires Art was the most subscribed beauty content creator on the video platform with over 16 million subscribers to the channel. Beauty and makeup creators Jeffree Star ranked second, with approximately 16 million subscribers. Fashion and beauty-related videos such as makeup and skincare tutorials, cosmetics hauls, and product recommendations are among the most popular content on YouTube. In recent years, Korean YouTube channels focused on beauty and skincare have experienced an increase in popularity, with Most popular YouTube beauty channels as of February 2023, ranked by number of subscribers (in millions)
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Statistics on YouTube
Overview
5
- Basic Statistic Media usage in an online minute 2022
- Premium Statistic U.S. download share of entertainment apps 2022, by subcategory
- Basic Statistic Global social networks ranked by number of users 2023
- Basic Statistic Leading websites worldwide 2022, by monthly visits
- Premium Statistic Selected social media platforms global MAU 2026
Usage and demographics
6
- Basic Statistic Countries with the most YouTube users 2023
- Basic Statistic YouTube paying subscribers 2020-2022
- Basic Statistic U.S. YouTube Premium subscribers 2020-2024
- Basic Statistic YouTube penetration in selected countries and territories 2023
- Premium Statistic YouTube: distribution of global audiences 2023, by gender
- Premium Statistic YouTube: distribution of global audiences 2023, by age and gender
Traffic
4
- Premium Statistic Countries with the highest monthly traffic volume to YouTube.com 2022
- Premium Statistic Monthly global visitor traffic to YouTube.com 2022, by device
- Premium Statistic Share of total global visitor traffic to YouTube 2022, by device
- Premium Statistic Leading global YouTube search queries 2022
YouTube on mobile
6
- Basic Statistic Most downloaded entertainment and streaming apps worldwide 2022
- Basic Statistic YouTube Shorts: global user engagement 2022
- Premium Statistic YouTube app user engagement in selected markets 2022
- Premium Statistic YouTube IAP revenues 2022, by country
- Premium Statistic Share of time spent on YouTube app by children worldwide 2021, by country
- Premium Statistic Downloads of YouTube Kids mobile app worldwide 2016-2022
Competitors
6
- Premium Statistic U.S. adults time spent per day on Netflix, TikTok, and YouTube 2020-2024
- Premium Statistic Concurrent viewers on Twitch Q3 2022
- Premium Statistic Downloads of Vimeo mobile app worldwide and in the U.S. 2015-2022
- Premium Statistic Quarterly Netflix subscribers count worldwide 2013-2022
- Basic Statistic Number of Hulu's paying subscribers in the U.S. 2019-2023, by quarter
- Basic Statistic TikTok: number of global users 2020-2025
Channels and content
8
- Basic Statistic YouTube: most viewed channels 2023
- Basic Statistic All-time most viewed YouTube channel owners 2023
- Basic Statistic YouTube: most subscribed channels 2023
- Premium Statistic YouTube: most subscribed gaming channels 2022
- Basic Statistic YouTube: most subscribed beauty content creators 2023
- Premium Statistic Highest-earning YouTube stars 2021
- Basic Statistic Most viewed YouTube videos of all time 2023
- Basic Statistic Fastest viral videos based on number of views in 24 hours as of 2022
Community guidelines enforcement
8
- Basic Statistic Number of channels removed from YouTube worldwide Q3 2022
- Basic Statistic Number of videos removed from YouTube worldwide as of Q3 2022
- Basic Statistic Number of videos removed from YouTube worldwide Q3 2022, by source of first detection
- Basic Statistic Share of videos removed from YouTube worldwide Q3 2022, by views
- Basic Statistic Share of videos removed from YouTube worldwide Q3 2022, by reason
- Basic Statistic Number of videos removed from YouTube worldwide Q3 2022, by country
- Basic Statistic Number of video comments removed from YouTube worldwide as of Q3 2022
- Basic Statistic Distribution of video comments removed from YouTube worldwide Q3 2022, by reason
Marketing & advertising
5
- Premium Statistic Global YouTube advertising revenues 2017-2022
- Basic Statistic YouTube: global advertising revenues as of Q4 2022
- Basic Statistic YouTube: share of Google revenues 2017-2022
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
Further related statistics
15
- YouTube: most subscribed soccer clubs 2018
- Leading YouTube channels in Japan 2016, by viewers
- India: most popular YouTube partner channels 2014, ranked by viewers
- Leading Japanese YouTube channels 2020, based on views
- Reasons for watching popular series on online video portals in China 2013
- Frequently viewed content on online video portals in internet cafés in China 2011
- YouTube audience engagement in the U.S. 2016, by platform
- YouTube video traffic distribution in the U.S. 2018, by platform
- Italy: YouTube videos optimal length 2018
- Sharing behavior of online videos in China 2013
- Reasons for users not paying for online videos in future 2011
- Television viewing compared to online video consumption in China by education 2011
- Comparison of television usage and online video usage in China in 2011, by age
- Behavior of online video portal users during commercial breaks in China 2013
- Vietnam: online video consumption via computer 2016
Further Content: You might find this interesting as well
Statistics
- YouTube: most subscribed soccer clubs 2018
- Leading YouTube channels in Japan 2016, by viewers
- India: most popular YouTube partner channels 2014, ranked by viewers
- Leading Japanese YouTube channels 2020, based on views
- Reasons for watching popular series on online video portals in China 2013
- Frequently viewed content on online video portals in internet cafés in China 2011
- YouTube audience engagement in the U.S. 2016, by platform
- YouTube video traffic distribution in the U.S. 2018, by platform
- Italy: YouTube videos optimal length 2018
- Sharing behavior of online videos in China 2013
- Reasons for users not paying for online videos in future 2011
- Television viewing compared to online video consumption in China by education 2011
- Comparison of television usage and online video usage in China in 2011, by age
- Behavior of online video portal users during commercial breaks in China 2013
- Vietnam: online video consumption via computer 2016
Social Blade. (March 6, 2023). Most popular YouTube beauty channels as of February 2023, ranked by number of subscribers (in millions) [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/
Social Blade. "Most popular YouTube beauty channels as of February 2023, ranked by number of subscribers (in millions)." Chart. March 6, 2023. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/
Social Blade. (2023). Most popular YouTube beauty channels as of February 2023, ranked by number of subscribers (in millions). Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/
Social Blade. "Most Popular Youtube Beauty Channels as of February 2023, Ranked by Number of Subscribers (in Millions)." Statista, Statista Inc., 6 Mar 2023, https://www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/
Social Blade, Most popular YouTube beauty channels as of February 2023, ranked by number of subscribers (in millions) Statista, https://www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/ (last visited March 22, 2023)
Most popular YouTube beauty channels as of February 2023, ranked by number of subscribers (in millions) [Graph], Social Blade, March 6, 2023. [Online]. Available: https://www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/