Most popular YouTube beauty and style channels as of August 2017, ranked by number of subscribers (in millions)

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Number of subscribers in millions
Yuya19.19
Zoella11.97
Bethany Mota10.47
Michelle Phan8.96
Rosanna Pansino8.93
Wengie8.53
MyLifeAsEva8.19
grav3yardgirl8.09
NikkieTutorials7.45
SaraBeautyCorner6.11

© Statista 2017

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Description Source More information
This statistic shows the most popular YouTube beauty channels, ranked by number of subscribers. As of August 2017, Mexican beauty blogger Yuya was the most subscribed beauty content creator on the video platform with 19.19 million subscribers to her beauty channel.
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Release date
August 2017
Region
Worldwide
Survey time period
August 2017
Special properties
YouTube cateogory: how to and & style
Supplementary notes
Excluding other subscribers to creators' other channels.

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