K-beauty creator and vlogger PONY Syndrome (Park Hye-min) counting almost 6 million subscribers as of February 2022.
As of April 2022, Jeffree Star was the most subscribed beauty content creator on the video platform with over 16 million subscribers to the channel. The channel Sandra Cires Art ranked second, with approximately 16 million subscribers. Fashion- and beauty-related videos such as makeup and skincare tutorials, cosmetics hauls, and product recommendations are among the most popular content on YouTube. In recent years, Korean YouTube channels focused on beauty and skincare have experienced an increase in popularity, with Most popular YouTube beauty channels as of April 2022, ranked by number of subscribers (in millions)
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Social Blade. (April 4, 2022). Most popular YouTube beauty channels as of April 2022, ranked by number of subscribers (in millions) [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/
Social Blade. "Most popular YouTube beauty channels as of April 2022, ranked by number of subscribers (in millions)." Chart. April 4, 2022. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/
Social Blade. (2022). Most popular YouTube beauty channels as of April 2022, ranked by number of subscribers (in millions). Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/
Social Blade. "Most Popular Youtube Beauty Channels as of April 2022, Ranked by Number of Subscribers (in Millions)." Statista, Statista Inc., 4 Apr 2022, https://www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/
Social Blade, Most popular YouTube beauty channels as of April 2022, ranked by number of subscribers (in millions) Statista, https://www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/ (last visited May 23, 2022)