Share of vegetarians, vegans, and pescatarians in selected European countries in 2023

Do you avoid eating meat?

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Age group

18-64 years

Supplementary notes

The original survey question was: "Do you follow one or more of the following nutrition rules?" This statistic shows the share of all who answered: "Vegan (not eating any animal products)", "vegetarian (not eating meat and fish)", and "pescatarian (not eating meat, but eating fish)".


*Surveys were generally carried out in the first quarter of 2023. For multiple markets, four survey waves from 2022 and 2023 were aggregated and averages of the results are shown. For more information, please visit the Global Consumer Survey home page and take a look at our methodology.


Figures have been rounded.

Aggregated results are shown for:

Austria, Finland, France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and Switzerland United Kingdom 

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Statistics on " Health and wellness food trends in Europe "

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