Financial performance of NordstromIn 2020, Nordstrom’s global revenue amounted to 10.4 billion U.S. dollars, decreasing by 30 percent, from about 15.1 billion dollars in 2019. Women’s apparel and shoes made up over half of the department store’s net sales. On average, Nordstrom generated sales of about 41.01 million dollars per store in 2019, coming in behind its main competitor Neiman Marcus. Between 2019 and 2020, Nordstrom saw an increase in sales of about 0.2 percent.
Nordstrom in the online retail spaceNordstrom is one of the most successful department stores in terms of their e-commerce business performance. The company's online store nordstrom.com generated some 3.36 billion U.S. dollars’ worth of e-commerce sales, and ranked in third place after macys.com and kohls.com in 2020. In fact, with the impact of the coronavirus (COVID-19) pandemic, more than half of Nordstrom's sales was attributed to digital sales for the first time that year.
Nordstrom also has a strong online presence, ranking as the second most popular fashion website in the United States based on Share of Voice, a metric that measures the search visibility of a player. Perhaps one of the reasons Nordstrom has experienced lasting success and popularity throughout the last century is that they have one of the highest customer satisfaction rates among the top department stores in the United States.