As of February 2023, 76 percent of Canadian grocery shoppers bought private label products because they were less expensive or in order to save money. Another 53 percent of respondents bought them because they felt the quality was similar to name brands.
Reasons for buying private label products among grocery shoppers in Canada as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Canadian Grocer. (February 8, 2023). Reasons for buying private label products among grocery shoppers in Canada as of February 2023 [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/1304762/canada-reasons-for-purchasing-private-label-products/
Canadian Grocer. "Reasons for buying private label products among grocery shoppers in Canada as of February 2023." Chart. February 8, 2023. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/1304762/canada-reasons-for-purchasing-private-label-products/
Canadian Grocer. (2023). Reasons for buying private label products among grocery shoppers in Canada as of February 2023. Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/1304762/canada-reasons-for-purchasing-private-label-products/
Canadian Grocer. "Reasons for Buying Private Label Products among Grocery Shoppers in Canada as of February 2023." Statista, Statista Inc., 8 Feb 2023, https://www.statista.com/statistics/1304762/canada-reasons-for-purchasing-private-label-products/
Canadian Grocer, Reasons for buying private label products among grocery shoppers in Canada as of February 2023 Statista, https://www.statista.com/statistics/1304762/canada-reasons-for-purchasing-private-label-products/ (last visited December 09, 2024)
Reasons for buying private label products among grocery shoppers in Canada as of February 2023 [Graph], Canadian Grocer, February 8, 2023. [Online]. Available: https://www.statista.com/statistics/1304762/canada-reasons-for-purchasing-private-label-products/