Private labels in India - statistics & facts

So called “private labels” are products, manufactured by a company and sold under the retailer’s name. Those private label products, which are sold only in specific stores of a chain are also called “store brands”, “own brands”, or “home brands”. Globally, the private label retail market is widely shattered. While Europe recorded shares of private labels in the retail market of as much as 30 percent, the APAC region had a share of only about four percent.

The Indian private label market

  India’s retail market had a market value of 950 billion U.S. dollars in 2018 and is expected to grow up to more than 1700 billion dollars by 2026. Private labels within the Indian retail market had a rather small share of the market but rose to new significance through its recent growth. Private label companies accounted for a higher growth than other types of manufacturers. Large retailers such as the retail-wing of Reliance Industries Limited based their business significantly on the retail of private labels.

 Private brands: brands without branding

  The main competitors of private labels are branded products. While a brand tag gave consumers the feeling of trust into the product, private labels convince through lower prices. Retailers prefer private labels through easy customization and therewith easier response possibilities to newly emerging customer needs. High investments into brand building or brand marketing are irrelevant factors for the growth of private labels.

 Private brands among product categories

  The FMCG sector has traditionally been a sector with higher shares of private label products as taste is more variable among every-day products. Especially among grocery retailers the share of home brands contributes significantly to the product portfolio. The focus on brands is more dominant in case of the purchase of durables. Along with the growth of modern trade, e-grocers such as BigBasket became a well-known private label retailer. High repeat purchase shares promised a continuation of growth.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by A. Minhas, Dec 19, 2023

Key insights

Worldwide value share of private labels in 2016
16.3%
Growth of private label manufacturers in India in Q3 2020
31%
Leading category in terms of private label sales contribution in India in 2019
Online grocery retailers
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Editor’s Picks Current statistics on this topic

Revenue of e-commerce market in India from 2017 to 2023, with forecasts until 2027 (in billion U.S. dollars)

Key Figures of E-Commerce

Revenue of e-commerce market in India 2017-2027

Preferences for name brands versus store brands in India in 2021, by category

Shopping Behavior

Brand preferences in India 2021, by category

Main private label categories in India as of May 2020, by growth rate

Private Label

Leading private label categories in India May 2020, by growth rate

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Further reportsGet the best reports to understand your industry

E-commerce worldwide
E-commerce worldwide
Private label market in the U.S.
Private label market in the U.S.
E-commerce in India
E-commerce in India
Reliance Industries Limited
Reliance Industries Limited
FMCG in India
FMCG in India
Private label in Europe
Private label in Europe

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