The cultural production system in ItalyThe Italian Union of Chambers of Commerce, Industry, Craft and Agriculture (Unioncamere) and the Symbola foundation analyze the cultural production system by dividing it into two main industries: cultural and creative. Culture industries, which form the core of the sector, refer to performing and audiovisual arts as well as museums, libraries, archives, monuments, and historical places. In 2018, the added value of museums and similar cultural institutions slightly rose compared to the previous year, amounting to 2.85 billion euros. As of the same year, the books, printed media, and publishing industry registered the highest added value of the core industries.
On the other hand, creative industries, also defined as creative driven, are those which implement cultural contents and experiences to increase the value of their products, while not being directly involved in the sector. This is the case for architecture and design, as well as the communication and branding industries, where added value reached 8.8 billion euros and 4.9 billion euros in 2018, respectively. Overall, the added value of the cultural production system in Italy rose steadily since 2013, peaking at 95.7 billion euros in 2018. The employment figures also experienced a positive trend, as the number of people working for the Italian cultural production system increased gradually between 2013 and 2018, reaching 1.55 million.