• Italy: audience expenditure on culture by sector 2019

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In 2019, sports activities recorded the highest audience expenditure of the entertainment industry in Italy. Overall, the spending on sporting activities amounted to 1.2 billion euros. Dance activities and concertinos registered the second-highest figure, namely about one billion euros.

Audience expenditure on entertainment events in Italy in 2019, by sector (in 1,000 euros)

Characteristic	Audience expenditure in thousand euros
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Source

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Source

Release date

November 2020

More information

Region

Italy

Survey time period

2019

Supplementary notes

Figures have been rounded. The source specifies that the audience expenditure include the expenditure at the box office plus “other expense items that may contribute to the definition of the amount of the overall audience expenditure, like advance sales, reservation of tables, cloakroom service, drinks, etcetera”.

Theatre activities: theatre, opera, revue and musical, ballet, puppet and marionette shows, performing arts, circus.
Concert activities: classical concerts, pop music concerts, jazz music concerts.
Sports activities: soccer, team sports other than soccer, individual sports, other sports.
Touring amusement activities: touring amusement, amusement parks.
Multi-genre activities: outdoor events.