Magazines in Germany - statistics & facts

Magazines are still a popular choice for those perusing print media, even if the industry is dealing with the continued issues of falling circulation figures and the effects of digitalization on media consumption in general. Travelers in particular might reach for a magazine in an airport or train station, whether out of habit or to take a break from a digital screen.
The number of consumer magazines, meaning those sold to the general public, published in Germany began to drop after 2018. These types of magazines aim to include a wide consumer audience, compared to trade journals, which usually focus on a specific industry or profession. Consumer magazines therefore include diverse media genres. The best-selling magazines in Germany were the established news heavyweights Der Spiegel, Stern and the people/ celebrity magazine Bunte.

While dwindling circulation affected all magazines across the board, some were still printed more than others by far. In fact, the leading three were TV guides: TV 14, TV Digital and Hörzu, which was first published in the 1940s. Consumer magazine sales volume in Germany decreased significantly since the 1990s. If in 1996 almost 124.8 million copies were sold, in 2019 this figure amounted to 78.93 million. Most Germans read magazines for leisure either several times a week or several times a month. The number of readers strongly willing to spend money on magazines and newspapers has decreased in recent years.

advertising Magazines increasingly rely on to continue existing. However, this too is changing, as the advertising industry in turn also turns to digital media, where growing consumer and audience numbers are to be found. If in 2004 net advertising revenue for consumer magazines amounted to roughly 1.84 billion euros, by 2019 this figure had dropped to 840 million euros. That same year, the aforementioned Stern, Der Spiegel and Bunte recorded the highest gross ad revenue on the German magazine landscape. Forecasts predict magazine advertising revenue in Germany will amount to 2 billion euros in 2023.

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Magazines in Germany

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