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Willingness to spend on magazines and newspapers in Germany 2017-2021

Number of people with a high willingness to spend money on magazines and newspapers from 2017 to 2021

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Source

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Release date

June 2021

Region

Germany

Survey time period

2017 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population age 14 and older in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2017: 23,356 respondents, projected to 70.09 million people
2018: 23,389 respondents, projected to 70.45 million people
2019: 23,318 respondents, projected to 70.60 million people
2020: 23,191 respondents, projected to 70.64 million people
2021: 22,563 respondents, projected to 70.54 million people

You can find further information on the methodology here.

This question was phrased by the source as follows: "Generally, there are some things one is willing to spend money on, while other things are less important. Which of the items on this list are so important to you, that you would be willing to spend quite a bit of money on them? Subject: magazines, newspapers."
(Original German question: „Für manches ist man ja gerne bereit, Geld auszugeben, anderes ist einem weniger wichtig. Was von dieser Liste hier ist Ihnen so wichtig, dass Sie bereit sind, dafür einiges auszugeben? Thema: Zeitungen, Zeitschriften")

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Statistics on Magazines in Germany

Overview

5

Reach, circulation and consumer behavior

7

Magazine advertising

5

Focus, Stern, Spiegel

5

Further related statistics

18
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