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Home care brand preference in the Philippines 2021, by penetration rate

Published by Statista Research Department, Jul 8, 2022
In 2021, Surf was the most preferred home care brand in the Philippines with a penetration rate of 88 percent. Among the popular home care brands in the country during this period were Downy and Zonrox.

Most preferred FMCG brands in the home care category in the Philippines in 2021, by penetration rate

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Source

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Release date

June 2022

Region

Philippines

Survey time period

2021

Supplementary notes

Penetration rate refers to the percentage of households that have bought a product from a certain brand at least once.

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Statistics on " FMCG market in the Philippines "

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Statistics on FMCG market in the Philippines

Overview

5

Retail channels

5

Food and drinks

5

Milk and milk products

6

Personal care

8

Apparel

4

Brand preference

7

Consumer behavior

5

Further related statistics

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Topics

FMCG market in the PhilippinesOrganic food market in the U.S. Specialty Foods MarketFood retail industry in the PhilippinesCoronavirus (COVID-19) pandemic in the Philippines
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