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Preferred FMCG brands among households Philippines 2019, by type

Share of households buying fast-moving consumer brands in the Philippines in 2019

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Source

Release date

June 2020

Region

Philippines

Survey time period

2019

Supplementary notes

According to the source, consumer reach points of each brand was calculated by multiplying three numbers:

- Penetration
- Population
- Consumer choice
The measurement was then weighted by actual population to calculate the brand's reach. As well as a clear picture of the size of its global footprint, this reveals where the brand has opportunities to grow its penetration and its frequency.

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Statistics on "FMCG market in the Philippines"

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