Online privacy worldwide - Statistics & Facts

All-time biggest online data breaches 2023

Most significant cases of data breach worldwide as of August 2023 (in millions), by number of compromised data records and individuals impacted

Average total cost per data breach worldwide 2020-2023, by industry

Average cost of a data breach worldwide from May 2020 to March 2023, by industry (in million U.S. dollars)

Investment in privacy and security companies worldwide 2010-2019

Dollar volume of investments in privacy and security companies worldwide from 2010 to 2019 (in billion U.S dollars)

Global cybersecurity technology growth rate forecast 2021, by technology

Expected growth rate of cybersecurity technologies worldwide in 2021, by technology

Share of companies collecting personal data 2021, by data subject region

Share of companies worldwide that collect personal data in 2021, by data subject region

Global opinion on concern about online privacy 2019, by region

Share of internet users who are more concerned about their online privacy compared to a year ago as of February 2019, by region

Global consumer confidence about personal online data security 2023

Worldwide internet user attitudes regarding online identity theft as of January 2023

Most common online privacy measures worldwide 2023

Steps taken by global internet users to protect their personal information online as of January 2023

Global users accepting online privacy risks for convenience 2023, by country

Share of internet users who are willing to accept online privacy risks for convenience as of January 2023, by country

Consumer attitudes towards sharing of personal data with companies 2020

To what degree do you feel comfortable with companies having access to your spending and behavioral data in exchange for your personal convenience and safety/well-being?

Likelihood of suffering a hacker attack 2021, by country

Share of adults who think it is likely that their online accounts will be hacked into in 2021, by country

Global consumers opinion on personal data control by tech companies 2021

Share of adult consumers worldwide who agree that tech companies have too much control over their personal data as of January 2021

Internet users who believe it's impossible to protect their privacy online 2023

Share of internet users who believe it's impossible to protect their privacy online as of January 2023, by country

Global consumer trust in organizations' data management and protection 2019

Global consumer trust in organizations' management and protection of personal information as of December 2019

Internet users looking for better ways to protect privacy 2021, by country

Share of internet users who are proactively looking for better ways to protect their privacy as of February 2021, by country

How much privacy is worth to consumers: perceived monetary value by data type 2020

How much privacy is worth to consumers: perceived monthly value of personal data types in 2020 (in U.S. dollars)

App tracking transparency: opt-in rate of iOS users worldwide 2022

Monthly opt-in rate of mobile users worldwide allowing app tracking after iOS 14.5 update as of April 2022

Global population with personal data covered under privacy regulations 2023

Share of global population that have personal data covered under modern privacy regulations from 2020 to 2023

Global biggest data breach fines, penalties, and settlements worldwide 2023

Largest data privacy violation fines, penalties, settlements worldwide as of September 2023 (in million U.S. dollars)

Largest fines in privacy enforcement actions 2019

Highest penalties in privacy enforcement actions in 2019 (in million U.S. dollars)

Facebook fines and penalties in 2019

Fines and penalties issued to Facebook in 2019 (in U.S. dollars)

Share of firms transferring data from the EU 2021

Share of companies that transfer data from EU to other countries in 2021

Global data protection and privacy rule awareness 2019, by country

Share of internet users worldwide who are aware of their country's data protection and privacy rules as of February 2019, by country

Google user data requests from federal agencies and governments H1 2022, by country

Number of user data requests issued to Google from federal agencies and governments during 1st half 2022, by country

Google products most affected by government content removal requests 2020

Google products most affected by global government content removal requests as of 2nd half 2020

Global Facebook user data requests from federal agencies & governments 2013-2022

Number of user data requests issued to Facebook by federal agencies and governments worldwide as of 2nd half 2022

Facebook user data requests from federal agencies & governments H2 2022, by country

Number of user data requests issued to Facebook by federal agencies and governments during 2nd half 2022, by country

X/Twitter: user data requests from federal agencies and governments H2 2021

Global number of user data requests issued to X (formerly Twitter) from federal agencies and governments during 2nd half 2021, by country

X/Twitter: data removal requests from countries and institutions H2 2021

Number of data removal requests issued to X (formerly Twitter) from June to December 2021, by country and institution

TikTok: user data requests from federal agencies & governments H2 2022, by country

Number of user data requests issued to TikTok from federal agencies and governments during 2nd half 2022, by country

Types of data used by marketers worldwide 2020

Extent to which marketers used selected types of data worldwide as of 1st quarter 2020

Most trusted data sources by marketing professionals worldwide 2019

Most trusted sources of data according to marketing professionals worldwide as of August 2019

Challenges of data use in digital advertising worldwide 2021

Challenges faced by marketers when using data in digital advertising worldwide as of November 2021

Increase in identity theft worldwide since the COVID-19 outbreak August 2020

Global increase in identity theft risk since the coronavirus outbreak as of August 2020

Increase in cyber fraud risk worldwide since COVID-19 outbreak 2020

Global increase in cyber fraud risk since the coronavirus outbreak as of August 2020

Increase in payment fraud risk worldwide since the COVID-19 outbreak 2020

Global increase in payment fraud risk since the coronavirus outbreak as of August 2020

COVID-19 impact global app location opt-in rates 2020, by region

Coronavirus impact on in-app location opt-in rates worldwide in February and June 2020, by region

COVID-19 impact on global app location opt-in growth rate 2019-2020, by region

Coronavirus impact on in-app location opt-ins worldwide from 2019 to 2020 and from February to June 2020, by region

COVID-19 impact global app location opt-in rates 2020, by vertical

Coronavirus impact on in-app location opt-in rates worldwide in February and June 2020, by vertical

COVID-19 impact on global app location opt-in growth rate 2019-2020, by vertical

Coronavirus impact on in-app location opt-ins worldwide from 2019 to 2020 and from February to June 2020, by vertical